Copywriting Contractor

About Hero Journey Club:

Hero Journey Club (www.herojourney.club) provides community-based mental health support inside of virtual gathering spaces to address loneliness and mental health for kids, teens and adults. We host weekly group sessions inside of video games like Minecraft to meet members where they already spend time, facilitated by credentialed facilitators.

We are building the social scaffolding to improve the emotional/mental health of every community. We are creating the infrastructure for modern communities to improve mental wellbeing through connection and belonging; the next generation of mental health tools, for the next generation.

Our mission is our impact:

• Make mental well-being more accessible and more personalized, anchoring on community support.
• Due to our unique program, our retention and clinical impact rate are 3x better than industry averages
• Due to our business model and community-first approach, our prices are 6x cheaper than traditional psychotherapy
  
  

Our team is mission-driven, impact-focused, and deeply passionate. We are backed by the world’s most respected venture capital firms, including A16Z, CRV, Northzone, Virtue Partners, and Able Partners.

Come craft the future of mental wellbeing with us and literally save lives — trailblazers, empaths, and pioneers wanted.

Overview

We are seeking a part-time Performance Copywriter with a strong background in direct-response marketing to spearhead the strategy and development of HJC’s copy for three key areas:

• Conversion Quiz Flow: Strategize, conceptualize, and craft compelling quiz flows that drive conversions, engage new users, and introduce them to our brand.
• Sales-Focused Email Campaigns: Plan and write high-impact emails that nurture leads, engage subscribers, and convert prospects into paying customers.
• Paid Social Ad Copy: Create conversion-focused ad copy for paid social campaigns to drive traffic and achieve CPA targets.
  
  

As our Performance Copywriter, you will be responsible for ensuring all messaging is optimized for direct-response—with a data-driven approach, continual testing, and audience-centric iteration.

Key Responsibilities

• Conversion Quiz Flow
• Own the quiz funnel: Develop quiz concepts, hooks, headlines, and question flow to engage potential customers and boost completion rates.
• Optimize for performance: Leverage A/B testing, analytics insights, and user feedback to refine quiz copy, calls-to-action, and segmentation messaging.
• Brand alignment: Ensure quiz content aligns with HJC’s tone of voice while driving strong conversions and delivering a seamless user experience.
• Sales-Focused Email Campaigns
• Lead email strategy: Plan and execute email campaigns to move prospects through the funnel—welcome series, cart abandons, re-engagements, etc.
• Write high-impact copy: Craft subject lines, preview text, and body copy that encourage opens, clicks, and conversions.
• Test, measure, iterate: Continuously track key metrics (open rates, CTR, conversions), run split tests, and refine messaging for maximum impact.
• Paid Social Ad Copy
• Ad concept creation: Collaborate with designers and the growth team to develop engaging, scroll-stopping ads for platforms like Facebook, Instagram, and TikTok.
• Direct-response focus: Write concise, attention-grabbing copy optimized for conversion, clearly highlighting value propositions and calls-to-action.
• Continuous improvement: Perform ongoing testing (headlines, angles, CTAs) and refine ad copy to reduce cost-per-acquisition (CPA).
• Collaboration & Cross-Functional Work
• Partner with marketing & design: Collaborate closely with the broader marketing team and designers to align copy with visual assets and campaign goals.
• Maintain brand voice: Infuse HJC’s unique personality, wit, and mission throughout all copy while maintaining consistency and clarity across sales channels.
• Manage multiple projects: Balance priorities and deadlines effectively, ensuring high-quality deliverables on time.
• Performance Optimization
• Data-driven decisions: Use analytics tools and conversion tracking to identify opportunities, measure performance, and iterate on copy strategies.
• A/B testing: Experiment with different formats, messaging angles, and creative approaches to continually optimize conversion rates.
• Research & best practices: Stay up to date with industry trends, direct-response strategies, and emerging platforms to keep our copy cutting-edge.
  
  

Qualifications

• 4+ years of professional direct-response copywriting experience, preferably in performance marketing or conversion-focused roles.
• Proven track record of creating copy that drives measurable conversions and revenue (portfolio of relevant work required).
• Strong command of A/B testing methodologies, data analysis, and key performance metrics (e.g., CTR, CVR, CPA).
• Excellent writing skills with an eagle eye for detail—grammar, clarity, tone, and style.
• Collaborative mindset with experience working cross-functionally (designers, marketers, product managers).
• Ability to juggle multiple projects in a fast-paced environment while maintaining high standards.
• Bachelor’s degree in English, Marketing, Communications, or a related field (or equivalent experience).
  
  

Preferred

• Familiarity with quiz funnels or interactive marketing concepts.
• Experience writing email nurture sequences using marketing automation tools (e.g., Twilio, Klaviyo, Mailchimp).
• Background in writing for paid social platforms (Facebook, Instagram, TikTok, LinkedIn).
• Passion for personal development, gaming, or ed-tech industries.
  
  

Right to work

We’re a fully remote company, we’ll hire you from anywhere in the US. At the moment, we are not able to sponsor any visa or relocation.

We are an equal opportunity employer!

Hero Journey Club is proud to be an equal opportunity employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category.

Fraud Attempt Information

For your safety, we want you to be aware that unauthorized individuals claiming to be HJC employees are extending false employment offers to steal money and personal information from job seekers. They are using legitimate websites and social media platforms and may use an unauthorized HJC logo and employee name. Do not engage if you believe communication is fraudulent. HJC employees communicate using email addresses that end with @herojourney.club.

HJC will never request money or credit card information or ask for personal details like address, social security number, bank information, or tax documents early in the interview process.

If you suspect you’ve encountered an instance of recruitment fraud: To report a suspicious email or job ad, email [email protected] and include as much detail as possible (any documentation will assist us).

Report the email address as “Phishing” through your email provider. This will help get the email account shut down. If you believe you have been a victim of online recruitment fraud, contact the FBI’s Internet Crime Complaint Center at ic3.gov.

HJC takes this very seriously and we hope by sharing this information we can prevent potential jobseekers from interacting with these scams.