Director, Partnership Strategy & Creative Solutions
Salary undisclosed
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POSITION SUMMARY:
The 'Director, Partnership Strategy & Creative Solutions' is responsible for directing the strategy and development of partner-related business objectives. Key focus towards partner activities impacting both the Development and Partnership Marketing groups. This individual will lead organizational efforts to increase partner integration with a focus on creative solutions and ideation of platforms to drive partner solutions and organizational revenue.
Direct Reports:
- Sr. Manager, Partnership Solutions
- Seasonal Team Member (Intern)
- Provide leadership level revenue strategy with a hands approach bringing it to life.
- Owner of the Partnerships value proposition story and how it relates to our partners and prospective partners.
- Develop consistent story-telling briefs and deliverables to help guide concept and creative development for platforms and jewel assets, serving as a resource for internal Partnership Marketing and Development teams.
- Lead forward-looking cross-functional collaboration with marketing, PR, community relations, retail, consumer insights, digital and social teams to develop comprehensive solutions and platforms for clients and prospective clients.
- Conduct brand research and analyze data insights to provide context to current and new partnership platforms.
- Provide operational oversight of all monetizable partnership products. Management of rate card, measurement, execution, internal negotiation/vetting, and optimization.
- Regularly network with NBA, AHL, agencies and digital media companies for the purposes of relationship, marketplace insights and revenue opportunities.
- For all current special partner projects (TBD), drive the conceptualization and execution of specific innovative solutions that require cross functional work groups.
- For specific prospect partners (TBD), drive from ideation to execution specific innovative solutions that require cross functional work groups. Facilitate ideation sessions & implement design thinking principles to arrive at monetizable disruptive/transformative ideas.
- Routinely cultivate and share best practices that have a tangential relationship with sports and entertainment. Leverage those best practices in manner that drives external recognition and internal inspiration.
- Operate as an internal agency for the overall Corporate Partnerships team, assessing all data shared for a given project and develop a proposed creative solution for each opportunity.
- Responsible for updating documents for department use including 'Project Status Tracker',Team internal reference documents, etc.
- Participate in weekly team meetings to report on and discuss ongoing owned projects.
- Other duties as assigned.
REQUIRED QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Business, Sales or a related field.
- 7+ years of partnership sales or solutions experience within an entertainment organization, marketing agency, professional sports team or league, media, or translatable experience.
- Must have availability to work flexible hours including evenings, weekends and occasional Holidays as required by event schedule.
- A track record of creativity, solutions, driving partnership growth and meeting set goals.
- Known throughout the industry for professionalism when interacting with internal and external contacts.
- Direct management experience preferred.