Vice President, Digital Marketing Strategy

Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world's largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics.

At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits.

Overview

The Vice President (VP) of Digital Marketing Strategy is responsible for leading and consulting with customers on digital marketing strategies, data-driven decision-making, and customer insights that drive business growth. The Vice President of Digital Marketing Strategy will drive innovation and thought leadership that result in accelerating our customer's marketing strategies and growth. This role combines expertise in digital marketing, data analytics, and technology to optimize marketing performance, enhance customer engagement, and drive revenue.

The Digital Marketing team is the bridge between our Experience, Technology and Data practices. As the bridge, this team is responsible for partnering with our clients to understand their business objectives and marketing goals to envision omnichannel data led digital strategies. This client facing and strategic role will work closely with client stakeholders and Velir client teams to envision, develop, and execute comprehensive marketing strategies that elevate our clients' brands, and foster lasting connections with their audiences.

The ideal candidate will have a deep understanding of brand management, digital marketing, campaign creation, and marketing technology, with the ability to direct cross-functional teams while also being hands-on in developing and executing key marketing initiatives on behalf of our clients that clearly articulates vision, strategies, and methods to achieve shared goals for our clients.

Responsibilities

Strategic Leadership:

• Act as a digital marketing thought leader with a strong point of view delivering data driven digital marketing strategy consultation.
• Develop data driven digital marketing vision and digital transformation roadmaps.
• Develop and execute comprehensive digital and data marketing strategies aligned with customer business goals.
• Translate market insights into actionable strategies to keep clients ahead in the dynamic digital landscape.
  
  

Digital Marketing & Performance Optimization Consultation & Services:

• Lead the integration of data analytics, AI, and marketing technology to optimize customer marketing performance.
• Oversee the development of customer segmentation, personalization, and predictive modeling strategies and services.
• Ensure seamless omnichannel marketing strategies across digital, mobile and offline channels.
• Optimize digital campaigns using performance metrics, attribution modeling, and A/B testing.
• Oversee SEO, paid media, social media, and content marketing strategies and services.
• Enhance customer journey mapping, behavioral analysis, and lifecycle marketing.
• Consult and deliver CRM and marking automation to drive personalize engagement and retention.
  
  

Data Analytics & Insights Strategy & Consultation:

• Partner with Data Science and Data teams to develop marketing data strategies
• Understand and leverage advanced analytics, machine learning, and AI as a part of transformation strategy recommendations and client deliverables/roadmaps.
• Work across teams to develop testing and optimization plans leveraging Velir data resources, knowledge and reporting frameworks to drive data-driven decision-making.
• Understand and ensure compliance with data privacy regulations while delivering plans to deliver customer data effectively.
  
  

Leadership & Team Development:

• Build and mentor high-performing digital marketing and analytics team.
• Collaborate with cross-functional teams, including sales, data, experience design, and DXP to align marketing efforts.
• Lead innovation in the areas of marketing technologies and emerging data-driven strategies.
• Conduct thorough market analysis, staying informed about industry trends, competitor activities, and emerging digital technologies.
• Handle supplementary duties as necessary.
  
  

Skills & Qualifications

• Bachelor's or master's degree in Marketing, Data Science, Business or a related field.
• 10+ years of experience in digital marketing, data analytics and leadership roles.
• Exceptional leadership, strategic thinking, and cross-functional collaboration skills.
• Proven success in leading high performing data drive digital marketing teams.
• Strong communication competency and the ability to effectively convey information, ideas, and emotions in various contexts, including verbal, non-verbal, written, interpersonal, adaptability, conflict resolution and presentation skills.
• Strong problem-solving and decision-making capability.
• Strong organizational and time-management abilities.
• High level of attention to detail and accuracy under pressure.
• Strong relationship building skills.
  
  

Physical Requirements

• Frequent sitting at a desk performing work on a computer
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
• Light travel for clients, 2-3x a month
  
  

Compensation Range: $205,000- 215,000 base annually

Please note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.

Core Company Values

• Take the Long View - Ensure the company is built to last
• Be Courageous - Make the right decisions even when they aren't the easiest decisions
• Be Genuine - Bring honesty and authenticity to all that you do
• Work with Focus + Passion - Display purpose and pride in your work and never stop learning
  
  

As an equal opportunity employer, we are firmly committing to diversity, equity, and inclusion in our hiring efforts. We recognize that we need team members from all backgrounds and experiences to successfully shape a positive employee experience as well as deliver our product and service solutions. To that end, we actively seek candidates who can bring diverse experiences and backgrounds to our team. We know that complex factors and systemic bias can get in the way of us meeting strong candidates, so please don't hesitate to apply even if you're not 100% sure.

At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.