Associate Media Director

Hey you - yeah, you! Are you ready to produce TRANSFORMATIVE work that ignites growth? Do you enjoy working with super smart people who also don’t take themselves too seriously and are out to play just as hard as they work?

Here at Cardinal we are looking for an overachiever that believes in the same qualities we do:

· Think critically

· Embrace the Adventure

· Never Settle

· Own Your Actions

· Flock First

· Respect Dealt Straightforward

Our agency has been named to the Inc. 5000 fastest growing companies in America three years running and while we are proud of our growth, we are most proud of our 97% client retention rate. Our team innovates nonstop, and our clients feel the benefits and stick with us for the long haul. We work remotely so we need self-starters who are good with a lot of autonomy.

We don’t just want to change an industry; we want to change the world.

Cardinal Digital Marketing is looking for a Associate Media Director who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Associate Media Director will report directly to the Media Director who will assist with strategic development, planning, and team management, but the Associate Media Director should own all execution and reporting.

The Associate Media Director should have strong client facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. The ideal candidate will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.

Job Summary

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Requirements:

• 5-8+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.
• 15% travel to clients and agency business

What’s in it for you?

We expect great things from our team members. So it’s only fair that you have high expectations for us too. From flexible schedules to competitive pay, we’re always adding benefits to make working with us more, well, beneficial.

Highlights:

• Work from home: For locals, some days you want to escape from the house for a bit, mingle with the flock and have the in-person experience, then come join us at the Nest! The office is full of snacks, drinks, swag and good conversation with your fellow Flockers. For those who want to keep on the sweatpants and avoid a commute. that's no problem too. we want you to be where you feel energized and where you can do your best work!
• Flex Time: Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility.
• Unlimited PTO: Need I say more?
• Dog Parent? Bring them in! Our Chamblee office is dog friendly...maybe even a little dog obsessed.
• $$$ and Benefits: We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay, we also offer a 401K with company match and full benefits (medical, dental and vision).

If all of this sounds interesting to you then please feel free to reach the flock out to us!