Paid Social Strategist
Salary undisclosed
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Summary:
- Build and maintain strong client relationships through effective communication via phone and email with minimal oversight.
- Take ownership of multiple paid social programs, ensuring strategic execution, optimization, and performance accountability.
- Develop and implement full-funnel paid social strategies, including platform selection, attribution modeling, measurement, and creative best practices.
- Lead the end-to-end management of paid social campaigns, from strategy development to execution and performance reporting.
- Effectively prioritize tasks and delegate responsibilities to ensure successful campaign delivery.
- Analyze campaign data, track key performance metrics, and provide insights during weekly client calls.
- Stay ahead of industry trends and proactively educate both yourself and junior team members through mentorship and training.
Qualifications:
- 4-5+ years of experience in paid social marketing.
- Strong proficiency in Microsoft Excel and Google Workspace.
- Hands-on experience managing paid social campaigns and budgets across Meta, TikTok, Reddit, and Snapchat (at minimum), with a deep understanding of strategic and executional best practices.
- Proven ability to collaborate with large cross-functional and cross-channel teams.