Marketing Specialist III
Salary undisclosed
Checking job availability...
Original
Simplified
RESPONSIBILITIES:
Kforce has a client in Mountain View, CA that is seeking a Marketing Specialist III.
Responsibilities:
* In this role, the Marketing Specialist will plan and execute digital acquisition and retention activities (for mobile app and website) across customer success digital platforms
* Measure and report performance of all digital campaigns, and assess against goals
* Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Plan and create test plans to optimize campaign and creative performance against annual targets
* Suggest new digital channels that have the potential to increase new user numbers in an efficient way
* The Marketing Specialist will partner with Product, Research, Design, Marketing, Finance and Data teams in a highly matrixed organization to innovate and A/B test new customer experiences and influence the product/service roadmap
* Actively analyze business and test data to generate insights and make informed decisions that drive business results
REQUIREMENTS:
* 4-6 years of Marketing, Product Marketing or Customer Success experience, including leading in a highly matrixed, cross-functional and fast-moving environment, developing product/service experiences and driving revenue & customer growth
* Experience in consumer segmentation, using design thinking and scientific methodologies to inform decision making; A/B testing experience is a mandatory
* Robust analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations
* Customer champion with a design mindset and demonstrated strengths in product management or experience design (ideally with SaaS, Self-Help, or CRM environment)
* Have led the creation of in-product and online experiences (from concept through production)
* Experience creating AI driven marketing campaigns, a plus
* Excellent verbal, written, and interpersonal communication skills
* Have the ability to roll-up sleeves and lead by example at both strategic and tactical levels
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Kforce has a client in Mountain View, CA that is seeking a Marketing Specialist III.
Responsibilities:
* In this role, the Marketing Specialist will plan and execute digital acquisition and retention activities (for mobile app and website) across customer success digital platforms
* Measure and report performance of all digital campaigns, and assess against goals
* Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Plan and create test plans to optimize campaign and creative performance against annual targets
* Suggest new digital channels that have the potential to increase new user numbers in an efficient way
* The Marketing Specialist will partner with Product, Research, Design, Marketing, Finance and Data teams in a highly matrixed organization to innovate and A/B test new customer experiences and influence the product/service roadmap
* Actively analyze business and test data to generate insights and make informed decisions that drive business results
REQUIREMENTS:
* 4-6 years of Marketing, Product Marketing or Customer Success experience, including leading in a highly matrixed, cross-functional and fast-moving environment, developing product/service experiences and driving revenue & customer growth
* Experience in consumer segmentation, using design thinking and scientific methodologies to inform decision making; A/B testing experience is a mandatory
* Robust analytical and problem-solving skills with clear examples of using data actively for customer insights, measurement, ROI analysis and recommendations
* Customer champion with a design mindset and demonstrated strengths in product management or experience design (ideally with SaaS, Self-Help, or CRM environment)
* Have led the creation of in-product and online experiences (from concept through production)
* Experience creating AI driven marketing campaigns, a plus
* Excellent verbal, written, and interpersonal communication skills
* Have the ability to roll-up sleeves and lead by example at both strategic and tactical levels
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job