Media Specialist, Integrated Media Strategy and Planning
Salary undisclosed
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Description
POSITION: Media Specialist, Integrated Media Strategy and Planning
This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We're seeking for a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning advertising programs, supporting creative briefings throughout the seasonal campaigns. This is a fantastic opportunity for someone who is both creative and analytical. You’ll have the opportunity to bridge media and creative as you analyze campaign results and inform creative/content optimizations across multiple media channels, including Social, CTV/OLV, Digital Partnerships, and OOH. Your ability to think strategically and stay ahead of latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.
You'll collaborate with cross-functional teams to ensure that each campaign has cohesive strategic approach to market that our target customers will connect with.
Why You Belong Here
At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
Minimum Salary: $76,100.00
Maximum Salary: $99,855.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience:
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
POSITION: Media Specialist, Integrated Media Strategy and Planning
This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We're seeking for a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning advertising programs, supporting creative briefings throughout the seasonal campaigns. This is a fantastic opportunity for someone who is both creative and analytical. You’ll have the opportunity to bridge media and creative as you analyze campaign results and inform creative/content optimizations across multiple media channels, including Social, CTV/OLV, Digital Partnerships, and OOH. Your ability to think strategically and stay ahead of latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.
You'll collaborate with cross-functional teams to ensure that each campaign has cohesive strategic approach to market that our target customers will connect with.
Why You Belong Here
At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
- Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
- Manage PINK campaign assets and refreshes
- Ability to think from the perspective of our target audience
- Ability to understand what triggers our customers to engage and interact in media
- Develop insights and actions based on qualitative and quantitative analytics and reporting
- Plan, activate and optimize PINK integrated media plans supporting full-funnel marketing strategies
- Manage workstreams, processes and timelines with agencies, internal cross-functioning partners, vendors and in-house media channel teams for successful campaign execution
- Stay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefings
- Ability to analyze a variety of influencer/creator content to inform
- Can-do mindset, insatiable curiosity, and a collaborative spirit. Passion for paid media and content creation
Minimum Salary: $76,100.00
Maximum Salary: $99,855.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience:
- Bachelor’s degree in Marketing or related field
- 2-3 years of experience in digital marketing within an agency or retail organization
- Experience required in paid media planning and/or execution
- Knowledgeable across Social platform media capabilities
- Experience working with creative teams a plus
- Experience working with project management tools such as Salesforce
- Outstanding analytical skills and attention to detail
- Excellent communication skills (verbal and written)
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Description
POSITION: Media Specialist, Integrated Media Strategy and Planning
This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We're seeking for a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning advertising programs, supporting creative briefings throughout the seasonal campaigns. This is a fantastic opportunity for someone who is both creative and analytical. You’ll have the opportunity to bridge media and creative as you analyze campaign results and inform creative/content optimizations across multiple media channels, including Social, CTV/OLV, Digital Partnerships, and OOH. Your ability to think strategically and stay ahead of latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.
You'll collaborate with cross-functional teams to ensure that each campaign has cohesive strategic approach to market that our target customers will connect with.
Why You Belong Here
At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
Minimum Salary: $76,100.00
Maximum Salary: $99,855.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience:
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
POSITION: Media Specialist, Integrated Media Strategy and Planning
This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Your Role
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We're seeking for a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning advertising programs, supporting creative briefings throughout the seasonal campaigns. This is a fantastic opportunity for someone who is both creative and analytical. You’ll have the opportunity to bridge media and creative as you analyze campaign results and inform creative/content optimizations across multiple media channels, including Social, CTV/OLV, Digital Partnerships, and OOH. Your ability to think strategically and stay ahead of latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.
You'll collaborate with cross-functional teams to ensure that each campaign has cohesive strategic approach to market that our target customers will connect with.
Why You Belong Here
At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.
We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.
Your Impact
- Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
- Manage PINK campaign assets and refreshes
- Ability to think from the perspective of our target audience
- Ability to understand what triggers our customers to engage and interact in media
- Develop insights and actions based on qualitative and quantitative analytics and reporting
- Plan, activate and optimize PINK integrated media plans supporting full-funnel marketing strategies
- Manage workstreams, processes and timelines with agencies, internal cross-functioning partners, vendors and in-house media channel teams for successful campaign execution
- Stay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefings
- Ability to analyze a variety of influencer/creator content to inform
- Can-do mindset, insatiable curiosity, and a collaborative spirit. Passion for paid media and content creation
Minimum Salary: $76,100.00
Maximum Salary: $99,855.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Qualifications
Your Experience:
- Bachelor’s degree in Marketing or related field
- 2-3 years of experience in digital marketing within an agency or retail organization
- Experience required in paid media planning and/or execution
- Knowledgeable across Social platform media capabilities
- Experience working with creative teams a plus
- Experience working with project management tools such as Salesforce
- Outstanding analytical skills and attention to detail
- Excellent communication skills (verbal and written)
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.