Senior Program Manager
Salary undisclosed
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About Us
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Job Summary: The Senior Program Manager will lead and oversee the execution of a national recruitment and advertising campaign to support the hiring efforts of a federal agency. The individual will be responsible for strategic planning, program development, media and advertising management, and stakeholder engagement to ensure effective campaign execution. This role requires a highly skilled professional with a background in advertising, marketing, public affairs, and government contracting.
Key Responsibilities
This is an exciting opportunity to lead a high-impact national recruitment initiative supporting a premier federal agency. If you have the experience, leadership, and expertise to drive recruitment marketing success at the national level, we encourage you to apply!
E04JI802kc24407aq5g
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Job Summary: The Senior Program Manager will lead and oversee the execution of a national recruitment and advertising campaign to support the hiring efforts of a federal agency. The individual will be responsible for strategic planning, program development, media and advertising management, and stakeholder engagement to ensure effective campaign execution. This role requires a highly skilled professional with a background in advertising, marketing, public affairs, and government contracting.
Key Responsibilities
- Program Leadership & Strategy: Oversee the strategic planning, development, and execution of a national advertising and recruitment campaign aligned with hiring objectives.
- Stakeholder Engagement: Serve as the primary point of contact for the client’s outreach team, collaborating with in-house public affairs staff and external partners.
- Advertising & Media Strategy: Develop and implement comprehensive advertising plans across television, radio, digital, print, and social media platforms to maximize outreach and engagement.
- Project & Performance Management: Monitor and evaluate campaign effectiveness, utilizing pre- and post-advertising research, tracking key performance metrics, and adjusting strategies as needed.
- Budget & Resource Allocation: Manage program budgets, ensuring efficient allocation of resources while maintaining high-quality campaign execution.
- Recruitment Event Planning & Execution: Plan and coordinate national recruitment events, including assessment centers and special hiring initiatives.
- Technology & Innovation: Oversee the implementation of event management and tracking software to improve candidate engagement and recruitment efficiency.
- Compliance & Reporting: Ensure adherence to federal acquisition regulations (FAR), contract requirements, and data security policies, providing regular reports and analysis to government stakeholders.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 10 years of experience in program management, marketing, advertising, or public affairs, with at least 5 years in a leadership role.
- Demonstrated experience managing large-scale national advertising campaigns, including media planning, creative development, and digital marketing strategies.
- Strong knowledge of government contracting, particularly in federal recruitment, public affairs, and outreach programs.
- Experience working with high-profile stakeholders in government agencies, preferably in law enforcement or defense sectors.
- Proficiency in data-driven marketing, audience segmentation, and media analytics to optimize campaign performance.
- Expertise in event management software and CRM systems to track and manage candidate engagement.
- Ability to obtain and maintain a Public Trust or Secret Security Clearance.
- Experience managing contracts for federal law enforcement or military recruitment campaigns.
- Prior experience managing subcontractors and teaming partners on government contracts.
- Familiarity with branding and messaging strategies tailored to diverse recruitment audiences.
- Remote work environment with occasional travel to client headquarters in Washington, DC, recruitment events, and key stakeholder meetings.
- Availability for high-level strategic meetings and real-time campaign adjustments as needed.
This is an exciting opportunity to lead a high-impact national recruitment initiative supporting a premier federal agency. If you have the experience, leadership, and expertise to drive recruitment marketing success at the national level, we encourage you to apply!
E04JI802kc24407aq5g
About Us
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Job Summary: The Senior Program Manager will lead and oversee the execution of a national recruitment and advertising campaign to support the hiring efforts of a federal agency. The individual will be responsible for strategic planning, program development, media and advertising management, and stakeholder engagement to ensure effective campaign execution. This role requires a highly skilled professional with a background in advertising, marketing, public affairs, and government contracting.
Key Responsibilities
This is an exciting opportunity to lead a high-impact national recruitment initiative supporting a premier federal agency. If you have the experience, leadership, and expertise to drive recruitment marketing success at the national level, we encourage you to apply!
E04JI802kc24407aq5g
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Job Summary: The Senior Program Manager will lead and oversee the execution of a national recruitment and advertising campaign to support the hiring efforts of a federal agency. The individual will be responsible for strategic planning, program development, media and advertising management, and stakeholder engagement to ensure effective campaign execution. This role requires a highly skilled professional with a background in advertising, marketing, public affairs, and government contracting.
Key Responsibilities
- Program Leadership & Strategy: Oversee the strategic planning, development, and execution of a national advertising and recruitment campaign aligned with hiring objectives.
- Stakeholder Engagement: Serve as the primary point of contact for the client’s outreach team, collaborating with in-house public affairs staff and external partners.
- Advertising & Media Strategy: Develop and implement comprehensive advertising plans across television, radio, digital, print, and social media platforms to maximize outreach and engagement.
- Project & Performance Management: Monitor and evaluate campaign effectiveness, utilizing pre- and post-advertising research, tracking key performance metrics, and adjusting strategies as needed.
- Budget & Resource Allocation: Manage program budgets, ensuring efficient allocation of resources while maintaining high-quality campaign execution.
- Recruitment Event Planning & Execution: Plan and coordinate national recruitment events, including assessment centers and special hiring initiatives.
- Technology & Innovation: Oversee the implementation of event management and tracking software to improve candidate engagement and recruitment efficiency.
- Compliance & Reporting: Ensure adherence to federal acquisition regulations (FAR), contract requirements, and data security policies, providing regular reports and analysis to government stakeholders.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 10 years of experience in program management, marketing, advertising, or public affairs, with at least 5 years in a leadership role.
- Demonstrated experience managing large-scale national advertising campaigns, including media planning, creative development, and digital marketing strategies.
- Strong knowledge of government contracting, particularly in federal recruitment, public affairs, and outreach programs.
- Experience working with high-profile stakeholders in government agencies, preferably in law enforcement or defense sectors.
- Proficiency in data-driven marketing, audience segmentation, and media analytics to optimize campaign performance.
- Expertise in event management software and CRM systems to track and manage candidate engagement.
- Ability to obtain and maintain a Public Trust or Secret Security Clearance.
- Experience managing contracts for federal law enforcement or military recruitment campaigns.
- Prior experience managing subcontractors and teaming partners on government contracts.
- Familiarity with branding and messaging strategies tailored to diverse recruitment audiences.
- Remote work environment with occasional travel to client headquarters in Washington, DC, recruitment events, and key stakeholder meetings.
- Availability for high-level strategic meetings and real-time campaign adjustments as needed.
This is an exciting opportunity to lead a high-impact national recruitment initiative supporting a premier federal agency. If you have the experience, leadership, and expertise to drive recruitment marketing success at the national level, we encourage you to apply!
E04JI802kc24407aq5g