Head of Product
Job Title: Head of Marketing, US Market
Our company is a leading beverage giant in China, known for its innovative and diverse product portfolio. With a strong presence in the domestic market, we are now expanding aggressively into the United States. We are committed to bringing our unique and high-quality beverages to American consumers while adapting to local tastes and preferences.
About the Role: We are seeking an experienced Head of Product to lead our market strategy and execution in the US. The ideal candidate will have a deep understanding of end-to-end product development, from concept to market launch, and a proven ability to drive growth in competitive markets. This role will be critical in shaping our brand presence and ensuring our products resonate with US consumers.
Responsibilities:
Market Strategy and Planning:
- Develop and execute comprehensive marketing strategies to build brand awareness and drive market penetration in the US.
- Conduct market research to identify consumer preferences, trends, and competitive dynamics, and adapt our products accordingly.
End-to-End Product Development:
- Collaborate with cross-functional teams, including R&D, product management, and supply chain, to ensure seamless integration of product development and marketing.
- Oversee the entire product lifecycle, from initial concept and market testing to final launch and post-launch support.
- Ensure products meet local regulatory requirements and adapt to cultural differences.
Brand Building and Promotion:
- Lead the development of brand positioning and messaging tailored to the US market.
- Implement multi-channel marketing campaigns, leveraging digital, social media, and traditional media to maximize reach and engagement.
Sales and Distribution:
- Develop strong relationships with key distributors, retailers, and e-commerce platforms to optimize product distribution.
- Monitor sales performance and provide actionable insights to improve market coverage and product availability.
Team Leadership and Collaboration:
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement.
- Collaborate closely with global headquarters to align strategies and share best practices.
Qualifications:
- Minimum of 7 years of experience in marketing, with a focus on FMCG or the beverage industry.
- Proven track record in end-to-end product development and successful market launches.
- Strong analytical skills and ability to drive data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
- Experience with market research tools and software.
- Knowledge of US regulatory requirements for food and beverage products.
- Familiarity with e-commerce platforms and digital marketing strategies.
Job Title: Head of Marketing, US Market
Our company is a leading beverage giant in China, known for its innovative and diverse product portfolio. With a strong presence in the domestic market, we are now expanding aggressively into the United States. We are committed to bringing our unique and high-quality beverages to American consumers while adapting to local tastes and preferences.
About the Role: We are seeking an experienced Head of Product to lead our market strategy and execution in the US. The ideal candidate will have a deep understanding of end-to-end product development, from concept to market launch, and a proven ability to drive growth in competitive markets. This role will be critical in shaping our brand presence and ensuring our products resonate with US consumers.
Responsibilities:
Market Strategy and Planning:
- Develop and execute comprehensive marketing strategies to build brand awareness and drive market penetration in the US.
- Conduct market research to identify consumer preferences, trends, and competitive dynamics, and adapt our products accordingly.
End-to-End Product Development:
- Collaborate with cross-functional teams, including R&D, product management, and supply chain, to ensure seamless integration of product development and marketing.
- Oversee the entire product lifecycle, from initial concept and market testing to final launch and post-launch support.
- Ensure products meet local regulatory requirements and adapt to cultural differences.
Brand Building and Promotion:
- Lead the development of brand positioning and messaging tailored to the US market.
- Implement multi-channel marketing campaigns, leveraging digital, social media, and traditional media to maximize reach and engagement.
Sales and Distribution:
- Develop strong relationships with key distributors, retailers, and e-commerce platforms to optimize product distribution.
- Monitor sales performance and provide actionable insights to improve market coverage and product availability.
Team Leadership and Collaboration:
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and continuous improvement.
- Collaborate closely with global headquarters to align strategies and share best practices.
Qualifications:
- Minimum of 7 years of experience in marketing, with a focus on FMCG or the beverage industry.
- Proven track record in end-to-end product development and successful market launches.
- Strong analytical skills and ability to drive data-driven decision-making.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
- Experience with market research tools and software.
- Knowledge of US regulatory requirements for food and beverage products.
- Familiarity with e-commerce platforms and digital marketing strategies.