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Marketing Automation Expert - Adobe Marketo Engage

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Role: Marketing Automation Expert - Adobe Marketo Engage

Location: New York - Remote

Duration of project: 12 months

Job Summary:

Marketing Automation Expert in Adobe Marketo Engage---------------Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms.Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills and Qualifications:

8+ years of marketing automation experience, focusing on Adobe Marketo Engage.Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work.Adobe Certified Professional - Marketo Engage required.

Preferred Qualifications:

Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies.Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

POSITION GENERAL DUTIES AND TASKS : Marketing Automation Expert in Adobe Marketo Engage -------------------------------------------------------------------------- Key Responsibilities:

Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms. Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills and Qualifications:

8+ years of marketing automation experience, focusing on Adobe Marketo Engage. Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations. Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness. Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels. Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work. Adobe Certified Professional - Marketo Engage required.

Preferred Qualifications:

Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies. Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy. Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job

Role: Marketing Automation Expert - Adobe Marketo Engage

Location: New York - Remote

Duration of project: 12 months

Job Summary:

Marketing Automation Expert in Adobe Marketo Engage---------------Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms.Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills and Qualifications:

8+ years of marketing automation experience, focusing on Adobe Marketo Engage.Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work.Adobe Certified Professional - Marketo Engage required.

Preferred Qualifications:

Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies.Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy.Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

POSITION GENERAL DUTIES AND TASKS : Marketing Automation Expert in Adobe Marketo Engage -------------------------------------------------------------------------- Key Responsibilities:

Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. Architect and implement Marketo integrations with other enterprise systems such as SFDC, analytics, and content management platforms. Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills and Qualifications:

8+ years of marketing automation experience, focusing on Adobe Marketo Engage. Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations. Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness. Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels. Bachelor's degree in Marketing or a related field, or years of experience with equivilancy of work. Adobe Certified Professional - Marketo Engage required.

Preferred Qualifications:

Experience with CRM platforms (SFDC), multi-touch attribution models, and enterprise-level campaign strategies. Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy. Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job