Marketing Manager
Exciting opportunity for marketing professionals! Charlotte Gastroenterology and Hepatology is seeking a Marketing Manager in our Huntersville office to join our team!
This position is responsible for developing the content, media, partnership and sponsorship strategy in order to drive brand relevance and patient volume. The role develops and implements plans of action for determining and achieving physician & patient satisfaction for the organization. In collaboration with the CEO, this role will develop strategies to grow programs, service lines and drive patient acquisition. Working with physicians, business office and practice teams to ensure the successful on-boarding of new programs.
ESSENTIAL FUNCTIONS:
- Leads and supports the implementation of the marketing strategies by aligning and correlating marketing activities and overall revenue impact.
- Manages expenditures and monitors marketing budget parameters to ensure alignment.
- Researches and examines new opportunities and the best practices in niche healthcare markets.
- Designs specialized campaigns for a specific targeted population.
- Manages email marketing campaigns.
- Manages social media platforms.
- Manages the website and related SEO efforts
- Manages the online reputation efforts and platforms for the organization.
- Manages and examines current and potential organic and paid acquisition channels.
- Manages and leads any agency partners initiatives.
- Keeps abreast of marketing trends and best practices.
- Monitors market intelligence and surveils & assesses competitor movement and market situation.
EDUCATION:
Bachelor’s degree in marketing, healthcare, or a related field or Associate’s degree in marketing, healthcare, or a related field plus 2 years of experience. Master’s degree in marketing or a related field preferred.
EXPERIENCE:
4+ years of experience as a Marketing Manager or Specialist.
BENEFITS:
1. Paid time off (PTO)
2. Paid holidays
3. Employee health, dental, vision insurance, life & disability insurance
5. 401K and Profit-Sharing Plan
Charlotte Gastro is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, gender, disability, protected veteran, military status, religion, age, creed, national origin, gender, identity, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
We thank you for your interest in joining the Charlotte Gastroenterology and Hepatology team!
Job Type: Full-time
Exciting opportunity for marketing professionals! Charlotte Gastroenterology and Hepatology is seeking a Marketing Manager in our Huntersville office to join our team!
This position is responsible for developing the content, media, partnership and sponsorship strategy in order to drive brand relevance and patient volume. The role develops and implements plans of action for determining and achieving physician & patient satisfaction for the organization. In collaboration with the CEO, this role will develop strategies to grow programs, service lines and drive patient acquisition. Working with physicians, business office and practice teams to ensure the successful on-boarding of new programs.
ESSENTIAL FUNCTIONS:
- Leads and supports the implementation of the marketing strategies by aligning and correlating marketing activities and overall revenue impact.
- Manages expenditures and monitors marketing budget parameters to ensure alignment.
- Researches and examines new opportunities and the best practices in niche healthcare markets.
- Designs specialized campaigns for a specific targeted population.
- Manages email marketing campaigns.
- Manages social media platforms.
- Manages the website and related SEO efforts
- Manages the online reputation efforts and platforms for the organization.
- Manages and examines current and potential organic and paid acquisition channels.
- Manages and leads any agency partners initiatives.
- Keeps abreast of marketing trends and best practices.
- Monitors market intelligence and surveils & assesses competitor movement and market situation.
EDUCATION:
Bachelor’s degree in marketing, healthcare, or a related field or Associate’s degree in marketing, healthcare, or a related field plus 2 years of experience. Master’s degree in marketing or a related field preferred.
EXPERIENCE:
4+ years of experience as a Marketing Manager or Specialist.
BENEFITS:
1. Paid time off (PTO)
2. Paid holidays
3. Employee health, dental, vision insurance, life & disability insurance
5. 401K and Profit-Sharing Plan
Charlotte Gastro is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, gender, disability, protected veteran, military status, religion, age, creed, national origin, gender, identity, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
We thank you for your interest in joining the Charlotte Gastroenterology and Hepatology team!
Job Type: Full-time