Marketing Manager

Marketing Manager Overview

We are seeking a dynamic and highly organized Marketing Manager to lead and manage all aspects of our law firm’s marketing initiatives. This individual will be responsible for advertising, social media, event planning, sponsorships, travel coordination, and scheduling, ensuring seamless execution of marketing strategies that enhance the firm’s visibility, reputation, and client engagement.

The ideal candidate is a creative strategist, skilled multitasker, and strong communicator with a keen eye for detail and the ability to manage multiple projects simultaneously.

Key Responsibilities

Marketing & Branding

• Develop and implement comprehensive marketing strategies to enhance the firm’s reputation and visibility in the legal industry.
• Ensure brand consistency across all firm communications, marketing materials, and digital content.
• Oversee advertising campaigns across digital, print, and industry-specific platforms to attract potential clients and strengthen the firm’s market presence.
• Collaborate with attorneys and leadership to create marketing content, including articles, legal insights, and thought leadership pieces.
• Conduct market research and competitive analysis to identify trends, client needs, and opportunities for growth.
• Oversee website management, including content updates, SEO optimization, and UI/UX improvements.

Social Media & Digital Marketing

• Develop and execute a strategic social media plan across LinkedIn and other relevant platforms.
• Create engaging content that highlights firm successes, legal expertise, and attorney accomplishments.
• Monitor social media engagement, track analytics, and adjust strategies to optimize reach and impact.
• Respond to social media interactions and inquiries to enhance client engagement and relationships.
• Manage the firm’s email marketing campaigns, including newsletters, client updates, and event invitations.

Event Planning & Sponsorships

• Plan, coordinate, and execute firm-sponsored events, networking functions, and industry conferences.
• Oversee all aspects of event logistics, including venue selection, vendor coordination, catering, branding, and guest list management.
• Identify and manage sponsorship opportunities with legal organizations, industry associations, and professional groups.
• Work closely with attorneys and leadership to support business development efforts through event participation.
• Promote events through targeted marketing campaigns, email outreach, and digital promotions.
• Handle all internal staff functions, holiday parties, and firm-wide gatherings to support employee engagement.

Travel & Scheduling Coordination

• Arrange corporate travel logistics for attorneys and firm leadership, including flights, accommodations, transportation, and itineraries.
• Manage scheduling needs, including client meetings, firm events, and speaking engagements.
• Maintain a structured calendar management system to ensure seamless coordination of travel, events and deadlines.
• Provide administrative support related to scheduling conflicts, travel changes, and last-minute adjustments.

Internal & External Communications

• Draft and distribute internal and external communications, including firm announcements, press releases, and attorney recognitions.
• Assist attorneys in crafting business development plans and support partners in managing key client relationships.
• Conduct research and prepare reports on prospective clients, competitors, and target industries.
• Develop and update marketing content, including website content, attorney biographies, practice area descriptions, and firm capabilities.

Qualifications & Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 1+ years of experience in marketing, advertising, or event planning within the legal industry or professional services is a plus.
• Strong proficiency in digital marketing, social media management, and advertising strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with a strong ability to work with attorneys.
• Experience in website management, SEO, and content creation is a plus.
• Familiarity with legal industry marketing trends and professional networks is a plus.
• Ability to work independently while also collaborating effectively with firm leadership and attorneys.
• Experience coordinating executive travel and high-level event planning is a plus.

Benefits

• We offer a comprehensive benefits package including fully paid medical, dental, vision, life, and AD&D Insurance; a 401(k) savings plan with matching; and generous paid time off
• Salary is negotiable based upon experience

Marketing Manager Overview

We are seeking a dynamic and highly organized Marketing Manager to lead and manage all aspects of our law firm’s marketing initiatives. This individual will be responsible for advertising, social media, event planning, sponsorships, travel coordination, and scheduling, ensuring seamless execution of marketing strategies that enhance the firm’s visibility, reputation, and client engagement.

The ideal candidate is a creative strategist, skilled multitasker, and strong communicator with a keen eye for detail and the ability to manage multiple projects simultaneously.

Key Responsibilities

Marketing & Branding

• Develop and implement comprehensive marketing strategies to enhance the firm’s reputation and visibility in the legal industry.
• Ensure brand consistency across all firm communications, marketing materials, and digital content.
• Oversee advertising campaigns across digital, print, and industry-specific platforms to attract potential clients and strengthen the firm’s market presence.
• Collaborate with attorneys and leadership to create marketing content, including articles, legal insights, and thought leadership pieces.
• Conduct market research and competitive analysis to identify trends, client needs, and opportunities for growth.
• Oversee website management, including content updates, SEO optimization, and UI/UX improvements.

Social Media & Digital Marketing

• Develop and execute a strategic social media plan across LinkedIn and other relevant platforms.
• Create engaging content that highlights firm successes, legal expertise, and attorney accomplishments.
• Monitor social media engagement, track analytics, and adjust strategies to optimize reach and impact.
• Respond to social media interactions and inquiries to enhance client engagement and relationships.
• Manage the firm’s email marketing campaigns, including newsletters, client updates, and event invitations.

Event Planning & Sponsorships

• Plan, coordinate, and execute firm-sponsored events, networking functions, and industry conferences.
• Oversee all aspects of event logistics, including venue selection, vendor coordination, catering, branding, and guest list management.
• Identify and manage sponsorship opportunities with legal organizations, industry associations, and professional groups.
• Work closely with attorneys and leadership to support business development efforts through event participation.
• Promote events through targeted marketing campaigns, email outreach, and digital promotions.
• Handle all internal staff functions, holiday parties, and firm-wide gatherings to support employee engagement.

Travel & Scheduling Coordination

• Arrange corporate travel logistics for attorneys and firm leadership, including flights, accommodations, transportation, and itineraries.
• Manage scheduling needs, including client meetings, firm events, and speaking engagements.
• Maintain a structured calendar management system to ensure seamless coordination of travel, events and deadlines.
• Provide administrative support related to scheduling conflicts, travel changes, and last-minute adjustments.

Internal & External Communications

• Draft and distribute internal and external communications, including firm announcements, press releases, and attorney recognitions.
• Assist attorneys in crafting business development plans and support partners in managing key client relationships.
• Conduct research and prepare reports on prospective clients, competitors, and target industries.
• Develop and update marketing content, including website content, attorney biographies, practice area descriptions, and firm capabilities.

Qualifications & Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 1+ years of experience in marketing, advertising, or event planning within the legal industry or professional services is a plus.
• Strong proficiency in digital marketing, social media management, and advertising strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with a strong ability to work with attorneys.
• Experience in website management, SEO, and content creation is a plus.
• Familiarity with legal industry marketing trends and professional networks is a plus.
• Ability to work independently while also collaborating effectively with firm leadership and attorneys.
• Experience coordinating executive travel and high-level event planning is a plus.

Benefits

• We offer a comprehensive benefits package including fully paid medical, dental, vision, life, and AD&D Insurance; a 401(k) savings plan with matching; and generous paid time off
• Salary is negotiable based upon experience