Director of E-Commerce

As the Director of Website Merchandising at a high-end luxury apparel company, you will curate and optimize the company's digital storefront to drive sales, enhance user experience, and maximize ROI.

Essential Functions:

1. Strategy Development and Execution:

• Create and implement a strategy to present seasonal and essential products and brand stories, focusing on storytelling and site optimization to drive conversions.

1. Innovation and Experimentation:

• Introduce innovative site merchandising strategies through experimentation, adopting new technologies, and improving processes.

1. Data Analysis and Optimization:

• Analyze product and category metrics, user behavior, and competitive landscape to identify and implement new features and functionalities that enhance the consumer shopping journey.

1. Site Merchandising Management:

• Oversee and optimize various site merchandising strategies, including category sorting, filters, onsite search, product details, cross-sells, product reviews, and size charts, ensuring alignment with business objectives and brand integrity.

1. Content Collaboration:

• Work with content and photography teams to create visually and textually compelling content that enhances product appeal and storytelling.

1. A/B Testing:

• Collaborate with the E-Commerce Analyst to develop and conduct A/B tests to drive revenue and improve the consumer experience through various website merchandising initiatives.

1. Team Leadership:

• Lead and mentor the site merchandising team, fostering a culture of continuous improvement and innovation. Explore new technologies, tools, and strategies to enhance effectiveness and competitiveness.

Competencies:

• Passion for product, consumer experience, and storytelling
• Excellent verbal and written communication skills
• Strategic thinking and ability to improve the consumer shopping journey
• Strong attention to detail and organizational skills
• Ability to give and receive constructive feedback
• Understanding of brand value and ability to balance brand, user experience, and business objectives

Desired Education and Experience:

• Bachelor’s degree in E-Commerce, Marketing, Fashion Merchandising, Business Administration, or related field
• 7-10 years of product merchandising experience in e-commerce or Direct-to-Consumer industry, preferably with a luxury brand
• 3-5 years of leadership experience
• Experience with Salesforce Commerce Cloud strongly preferred

As the Director of Website Merchandising at a high-end luxury apparel company, you will curate and optimize the company's digital storefront to drive sales, enhance user experience, and maximize ROI.

Essential Functions:

1. Strategy Development and Execution:

• Create and implement a strategy to present seasonal and essential products and brand stories, focusing on storytelling and site optimization to drive conversions.

1. Innovation and Experimentation:

• Introduce innovative site merchandising strategies through experimentation, adopting new technologies, and improving processes.

1. Data Analysis and Optimization:

• Analyze product and category metrics, user behavior, and competitive landscape to identify and implement new features and functionalities that enhance the consumer shopping journey.

1. Site Merchandising Management:

• Oversee and optimize various site merchandising strategies, including category sorting, filters, onsite search, product details, cross-sells, product reviews, and size charts, ensuring alignment with business objectives and brand integrity.

1. Content Collaboration:

• Work with content and photography teams to create visually and textually compelling content that enhances product appeal and storytelling.

1. A/B Testing:

• Collaborate with the E-Commerce Analyst to develop and conduct A/B tests to drive revenue and improve the consumer experience through various website merchandising initiatives.

1. Team Leadership:

• Lead and mentor the site merchandising team, fostering a culture of continuous improvement and innovation. Explore new technologies, tools, and strategies to enhance effectiveness and competitiveness.

Competencies:

• Passion for product, consumer experience, and storytelling
• Excellent verbal and written communication skills
• Strategic thinking and ability to improve the consumer shopping journey
• Strong attention to detail and organizational skills
• Ability to give and receive constructive feedback
• Understanding of brand value and ability to balance brand, user experience, and business objectives

Desired Education and Experience:

• Bachelor’s degree in E-Commerce, Marketing, Fashion Merchandising, Business Administration, or related field
• 7-10 years of product merchandising experience in e-commerce or Direct-to-Consumer industry, preferably with a luxury brand
• 3-5 years of leadership experience
• Experience with Salesforce Commerce Cloud strongly preferred