Brand Marketing Insights Lead

Our global air lines client is looking for a Brand Marketing Insights & Analytics Lead contractor to drive strategic reporting and measurement for various brand initiatives.

Overview: This is a 12-month, 40 hours/week contract role with opportunities to extend. Must be ATL-based and open to 2 days/week onsite.

Key Responsibilities:

· Lead the Brand Insights & Analytics team in developing and executing measurement frameworks for brand campaigns and key initiatives.

· Define and establish KPIs for new initiatives, working closely with Marketing teams to ensure metrics align with brand objectives and business goals.

· Oversee the design and implementation of creative testing frameworks, ensuring that message resonance and effectiveness are consistently measured and optimized.

· Develop and execute surveys and other primary research methodologies to capture brand insights across various activations and sponsorships.

· Act as a primary liaison for reporting on all brand-related metrics, synthesizing data into actionable insights for marketing leadership and cross-functional stakeholders.

· Collaborate closely with Consumer Insights team to integrate deeper customer and third-party data into Marketing measurement frameworks and reporting deliverables.

· Mentor team members, fostering a collaborative environment that encourages growth, innovation and data-driven storytelling.

Minimum Qualifications

· 7+ years of experience in brand insights, analytics or a related field, with a strong track record in KPI development and measurement framework design.

· Hands-on working experience with brand tracking tools such as Kantar and survey-based measurement tools.

· Proven experience as a people leader, with demonstrated ability to build and develop high performing teams.

· Expertise in creative testing, brand health tracking and survey design.

· Strong analytical and data visualization skills, with the ability to communicate complex insights to both technical and non-technical audiences.

· Excellent stakeholder management skills, with experience as a cross-functional collaborator and brand insights champion.

Preferred Qualifications

· Bachelor’s or Master’s degree in Marketing, Analytics, Business or a related field

· Familiarity with data visualization tools and experience in a dynamic, cross-functional Marketing environment.

· Enthusiasm for driving a deeper understanding of consumer behaviors through measurement and analytics.

· Proven ability to influence senior leadership and drive buy-in for data-driven brand strategies.

ABOUT WRIPPLE:

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.

Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.

Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do

Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change

Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business

There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.

If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.

Our global air lines client is looking for a Brand Marketing Insights & Analytics Lead contractor to drive strategic reporting and measurement for various brand initiatives.

Overview: This is a 12-month, 40 hours/week contract role with opportunities to extend. Must be ATL-based and open to 2 days/week onsite.

Key Responsibilities:

· Lead the Brand Insights & Analytics team in developing and executing measurement frameworks for brand campaigns and key initiatives.

· Define and establish KPIs for new initiatives, working closely with Marketing teams to ensure metrics align with brand objectives and business goals.

· Oversee the design and implementation of creative testing frameworks, ensuring that message resonance and effectiveness are consistently measured and optimized.

· Develop and execute surveys and other primary research methodologies to capture brand insights across various activations and sponsorships.

· Act as a primary liaison for reporting on all brand-related metrics, synthesizing data into actionable insights for marketing leadership and cross-functional stakeholders.

· Collaborate closely with Consumer Insights team to integrate deeper customer and third-party data into Marketing measurement frameworks and reporting deliverables.

· Mentor team members, fostering a collaborative environment that encourages growth, innovation and data-driven storytelling.

Minimum Qualifications

· 7+ years of experience in brand insights, analytics or a related field, with a strong track record in KPI development and measurement framework design.

· Hands-on working experience with brand tracking tools such as Kantar and survey-based measurement tools.

· Proven experience as a people leader, with demonstrated ability to build and develop high performing teams.

· Expertise in creative testing, brand health tracking and survey design.

· Strong analytical and data visualization skills, with the ability to communicate complex insights to both technical and non-technical audiences.

· Excellent stakeholder management skills, with experience as a cross-functional collaborator and brand insights champion.

Preferred Qualifications

· Bachelor’s or Master’s degree in Marketing, Analytics, Business or a related field

· Familiarity with data visualization tools and experience in a dynamic, cross-functional Marketing environment.

· Enthusiasm for driving a deeper understanding of consumer behaviors through measurement and analytics.

· Proven ability to influence senior leadership and drive buy-in for data-driven brand strategies.

ABOUT WRIPPLE:

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.

Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.

Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do

Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change

Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business

There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.

If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.