VP, Brand & Marketing

We are seeking a leader with a blend of innovative strategic thinking, hands-on execution skills, great team leadership, and storytelling passion. This person must take a holistic approach to growing the brand. Your energy motivates teams and partners, and empowers those around you to shine.

What you’ll do:

• Maintain a best in class Marketing, Brand and Creative department, coaching existing team and recruiting top players.
• Oversee team, strategy and deliverables of paid and organic acquisition, ambassador, referral, retention, and brand management functions
• Maintain brand strategy and execute with creativity, innovation, and pragmatism.
• Lead product marketing strategy, including product message hierarchies and marketing calendar prioritizations for product and capsule launches
• Mine insights from cultural conversations to weave cohesive narratives appropriate for Lunya’s positioning and voice
• Drive brand discovery and brand engagement (inclusive of PR, influencer campaigns, social media, advertising, and brand partnerships)
• Set targets and track results for integrated campaigns.
• Develop innovative external brand partnerships to maximize exposure and position Lunya as a best-in-class iconic brand
• Manage budget and drive tactical marketing campaigns underpinning brand growth

Who you are:

• Passionate about building an iconic brand that will change the way consumers view sleepwear
• Detail oriented and appreciative of the Lunya aesthetic
• Proven track record of developing iconic brand campaigns
• Comfortable tackling problems head-on, adapting to shifting priorities, making efficient decisions in the face of tight deadlines, and managing multiple projects simultaneously
• Experience developing and running complex marketing campaigns for a high-profile consumer brand within a fast-paced, entrepreneurial environment
• Able to lead, influence, and motivate cross-functional teams

What you’ll need:

• 10+ years brand strategy experience
• Experience with a DTC, retail or lifestyle brand
• Agency + brand side experience desirable
• Fluent in design, fashion, editorial, film, marketing and retail trends
• Demonstrated self-starter
• Bachelor’s Degree

Physical Requirements: works primarily in a self-chosen remote environment separated from the company's headquarters on a full-time basis, exclusively performing human resource management functions on a computer. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents. Repetitive and substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. No other duties or physical activities are required to complete this function. Some limited off-site work required that could include standing for prolonged periods of time, lifting up to 50 pounds, bending at the waist or stretching above the shoulders.

Who we are:

At Lunya, our sleepwear helps people sleep better and feel confidently comfortable.

Our small-but-mighty team is smart, creative, passionate, and entrepreneurial-minded, who meet the same superior standards we set for our products. Our company culture is special and unique – you’ll dig it, we're positive.

In addition to base compensation, this role will also provide a discount on Lunya goods, medical insurance, and PTO in accordance with company policy.

We are seeking a leader with a blend of innovative strategic thinking, hands-on execution skills, great team leadership, and storytelling passion. This person must take a holistic approach to growing the brand. Your energy motivates teams and partners, and empowers those around you to shine.

What you’ll do:

• Maintain a best in class Marketing, Brand and Creative department, coaching existing team and recruiting top players.
• Oversee team, strategy and deliverables of paid and organic acquisition, ambassador, referral, retention, and brand management functions
• Maintain brand strategy and execute with creativity, innovation, and pragmatism.
• Lead product marketing strategy, including product message hierarchies and marketing calendar prioritizations for product and capsule launches
• Mine insights from cultural conversations to weave cohesive narratives appropriate for Lunya’s positioning and voice
• Drive brand discovery and brand engagement (inclusive of PR, influencer campaigns, social media, advertising, and brand partnerships)
• Set targets and track results for integrated campaigns.
• Develop innovative external brand partnerships to maximize exposure and position Lunya as a best-in-class iconic brand
• Manage budget and drive tactical marketing campaigns underpinning brand growth

Who you are:

• Passionate about building an iconic brand that will change the way consumers view sleepwear
• Detail oriented and appreciative of the Lunya aesthetic
• Proven track record of developing iconic brand campaigns
• Comfortable tackling problems head-on, adapting to shifting priorities, making efficient decisions in the face of tight deadlines, and managing multiple projects simultaneously
• Experience developing and running complex marketing campaigns for a high-profile consumer brand within a fast-paced, entrepreneurial environment
• Able to lead, influence, and motivate cross-functional teams

What you’ll need:

• 10+ years brand strategy experience
• Experience with a DTC, retail or lifestyle brand
• Agency + brand side experience desirable
• Fluent in design, fashion, editorial, film, marketing and retail trends
• Demonstrated self-starter
• Bachelor’s Degree

Physical Requirements: works primarily in a self-chosen remote environment separated from the company's headquarters on a full-time basis, exclusively performing human resource management functions on a computer. Hearing and vision within normal ranges is essential for normal conversations, to receive ordinary information and to prepare or inspect documents. Repetitive and substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. No other duties or physical activities are required to complete this function. Some limited off-site work required that could include standing for prolonged periods of time, lifting up to 50 pounds, bending at the waist or stretching above the shoulders.

Who we are:

At Lunya, our sleepwear helps people sleep better and feel confidently comfortable.

Our small-but-mighty team is smart, creative, passionate, and entrepreneurial-minded, who meet the same superior standards we set for our products. Our company culture is special and unique – you’ll dig it, we're positive.

In addition to base compensation, this role will also provide a discount on Lunya goods, medical insurance, and PTO in accordance with company policy.