Digital Marketing Product Manager
Title: Digital Marketing Product Manager
Duration: 12 months
Location: New York, NY (Hybrid)
Responsibilities:
• Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.
• Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities.
• Strengthen internal knowledge base and awareness across critical support areas.
• Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.
• Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap.
• Inform outer year roadmaps for continued growth for key strategic capabilities.
Qualifications:
• 6-10 years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results
• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey tracking
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experience
• Demonstrated, experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills
• Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis, options and credible solutions
• Perform and articulate cost / benefit / risk analysis
Education:
• Bachelor’s/University degree, Master’s degree preferred
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
Title: Digital Marketing Product Manager
Duration: 12 months
Location: New York, NY (Hybrid)
Responsibilities:
• Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.
• Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities.
• Strengthen internal knowledge base and awareness across critical support areas.
• Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.
• Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap.
• Inform outer year roadmaps for continued growth for key strategic capabilities.
Qualifications:
• 6-10 years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results
• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey tracking
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experience
• Demonstrated, experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills
• Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis, options and credible solutions
• Perform and articulate cost / benefit / risk analysis
Education:
• Bachelor’s/University degree, Master’s degree preferred
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.