Social Media Marketing Specialist

Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. With a diverse portfolio of legendary brands including NECA, Chia Pet, Rubies Costumes, Enesco, Kidrobot, WizKids, ExKaliber, Graceland, and Radical Share. Ad Populum is a leader in pop culture collectibles, iconic American products, Halloween costumes, gifts, home décor, tabletop gaming, Amazon brands, and digital marketing. Our subsidiaries are renowned for their innovation, quality, and cultural significance, making Ad Populum a dynamic force in the entertainment, consumer products, and digital marketing industries.

Comprised of three wholly-owned business subsidiaries, Enesco is a global leader in the gift, home décor, collectible and accessory industries. Well-known for its Enesco Gift and Department 56 operating businesses, Enesco specializes in designing, manufacturing, marketing, and distributing high-quality contemporary gifts, home accessories, and collectibles to celebrate every occasion and recipient.

Enesco Gift and Department 56 customers include large department store chains, mass market channels, online third-party e-tailers, end-consumers, home décor boutiques, and specialty card and gift retailers in over 50 countries. Working with its own sales teams and global distributors, Enesco serves markets in the United States, Europe, Asia, the Americas, and Australia.

Job Summary:

We are looking for a passionate and creative Entry-Level Social Media Marketing Specialist to join our marketing team and help us engage with our audience across various social media platforms. In this position, you will support our social media strategy by creating, curating, and managing engaging content across our social media channels. You will work closely with the marketing team to enhance our online presence, build brand awareness, and drive engagement.

Responsibilities:

• Assist in the development and implementation of social media strategies to increase brand awareness and engagement
• Create, schedule, and publish high-quality content (text, images, videos) tailored for various social media platforms including Facebook, Twitter, Instagram, and LinkedIn
• Monitor social media channels for trends, conversations, and engagement opportunities, responding to comments and messages in a timely manner
• Conduct research on industry trends and competitor activities to inform content strategy and identify new opportunities
• Collaborate with the marketing team to align social media campaigns with overall marketing initiatives and goals
• Occasional Social shop inventory management and shop order review
• Occasionally assisting customers with questions, orders, comments and reviews
• Page and shop maintenance
• Create content mockups and monitor licensor approval process from beginning to end

Qualifications:

• High School Diploma or equivalent; an Associate Degree or higher is a plus
• Minimum one (1) year experience managing a social media management platform (working knowledge in Sprout Social preferred)
• Creative and marketing skills including understanding brand voice, standards enforcement
• Minimum one (1) year experience creating content in Adobe and Office Suite
• Excellent verbal and written communication skills
• Strong interpersonal skills with a friendly and approachable demeanor
• Ability to work effectively in a fast-paced environment and manage multiple tasks
• Basic computer skills, including proficiency in Microsoft Office and familiarity with CRM systems
• A positive attitude, eagerness to learn, and a strong commitment to customer satisfaction
• Previous experience in customer service or support is a plus but not required
• Familiarity with major social media platforms and their features
• Strong written and verbal communication skills with an eye for detail
• Creative mindset with the ability to generate engaging content
• Basic understanding of social media analytics and performance metrics
• Ability to work both independently and collaboratively in a team environment

Ad Populum Offers:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Flexible working hours and work from home options
• Collaborative and supportive work environment

The hiring range for this remote position is ($50,000.00 - $60,000.00) per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Ad Populum LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identify, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law.

Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. With a diverse portfolio of legendary brands including NECA, Chia Pet, Rubies Costumes, Enesco, Kidrobot, WizKids, ExKaliber, Graceland, and Radical Share. Ad Populum is a leader in pop culture collectibles, iconic American products, Halloween costumes, gifts, home décor, tabletop gaming, Amazon brands, and digital marketing. Our subsidiaries are renowned for their innovation, quality, and cultural significance, making Ad Populum a dynamic force in the entertainment, consumer products, and digital marketing industries.

Comprised of three wholly-owned business subsidiaries, Enesco is a global leader in the gift, home décor, collectible and accessory industries. Well-known for its Enesco Gift and Department 56 operating businesses, Enesco specializes in designing, manufacturing, marketing, and distributing high-quality contemporary gifts, home accessories, and collectibles to celebrate every occasion and recipient.

Enesco Gift and Department 56 customers include large department store chains, mass market channels, online third-party e-tailers, end-consumers, home décor boutiques, and specialty card and gift retailers in over 50 countries. Working with its own sales teams and global distributors, Enesco serves markets in the United States, Europe, Asia, the Americas, and Australia.

Job Summary:

We are looking for a passionate and creative Entry-Level Social Media Marketing Specialist to join our marketing team and help us engage with our audience across various social media platforms. In this position, you will support our social media strategy by creating, curating, and managing engaging content across our social media channels. You will work closely with the marketing team to enhance our online presence, build brand awareness, and drive engagement.

Responsibilities:

• Assist in the development and implementation of social media strategies to increase brand awareness and engagement
• Create, schedule, and publish high-quality content (text, images, videos) tailored for various social media platforms including Facebook, Twitter, Instagram, and LinkedIn
• Monitor social media channels for trends, conversations, and engagement opportunities, responding to comments and messages in a timely manner
• Conduct research on industry trends and competitor activities to inform content strategy and identify new opportunities
• Collaborate with the marketing team to align social media campaigns with overall marketing initiatives and goals
• Occasional Social shop inventory management and shop order review
• Occasionally assisting customers with questions, orders, comments and reviews
• Page and shop maintenance
• Create content mockups and monitor licensor approval process from beginning to end

Qualifications:

• High School Diploma or equivalent; an Associate Degree or higher is a plus
• Minimum one (1) year experience managing a social media management platform (working knowledge in Sprout Social preferred)
• Creative and marketing skills including understanding brand voice, standards enforcement
• Minimum one (1) year experience creating content in Adobe and Office Suite
• Excellent verbal and written communication skills
• Strong interpersonal skills with a friendly and approachable demeanor
• Ability to work effectively in a fast-paced environment and manage multiple tasks
• Basic computer skills, including proficiency in Microsoft Office and familiarity with CRM systems
• A positive attitude, eagerness to learn, and a strong commitment to customer satisfaction
• Previous experience in customer service or support is a plus but not required
• Familiarity with major social media platforms and their features
• Strong written and verbal communication skills with an eye for detail
• Creative mindset with the ability to generate engaging content
• Basic understanding of social media analytics and performance metrics
• Ability to work both independently and collaboratively in a team environment

Ad Populum Offers:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Flexible working hours and work from home options
• Collaborative and supportive work environment

The hiring range for this remote position is ($50,000.00 - $60,000.00) per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Ad Populum LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identify, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law.