Sales Manager

Role Overview:

Fueled by diversity, our Sales Manager role at Untold Spirits invites you to blend innovation with passion, creating a spirited impact in the dynamic realm of premium spirits, shaping the future. The Sales Manager role is responsible for driving achievement of volume and distribution goals for brands within the Untold Spirits portfolio.

Key Responsibilities:

Sales and Commercial Execution

• Identify and target off-premise and on-premise accounts, including retail liquor stores, bars, restaurants, hotels/resorts, and other establishments.

• Drive brand visibility, initial purchase, and repeat purchase / sell-through via account relationship management, shelf management, drink features, promotions, and other programming.

• Lead development and execution of account programming (e.g. events, samplings, activity) with accounts in designated territory; maintain an ROI-focus in program development to ensure local spending maximizes results on spend.

• Identify market trends and developments to inspire programming and capitalize on local trends within designated territory.

• Ensure sales and merchandising objectives are being executed in concert with the distributor field sales team.

• Share best-practices, lessons-learned, and conflict resolution examples with Sales Managers and Sales Leadership across the country to improve portfolio processes.

Relationship Building

• Cultivate and maintain key account relationships within assigned territory. Collaborate with these stakeholders to promote the brand and secure prominent placements and ongoing partnerships.

• Cultivate and maintain strong relationships with other key stakeholders, including distributors, industry influencers, and local agency brand ambassadors. Collaborate with these stakeholders to help drive sales and sell-through independent of direct sales efforts.

Training and Education

• Conduct comprehensive training sessions for staff at on-premise and off-premise accounts, ensuring they are knowledgeable about our products, brand story, and key selling points.

• Provide ongoing support and guidance to help accounts effectively promote, focus on, and sell our products.

• Execute dynamic Point of Sale (POS) programs, orchestrating special events, sampling sessions, and educational initiatives to elevate brand awareness and foster consumer engagement.

Distributor Engagement

• Set the example and motivate the local distributor network to execute commercial brand and channel priorities.

• Foster and maintain a robust weekly schedule of account appointments, incorporating not only sales calls but also engaging distributor GSMs & work-withs to fortify partnerships.

• Collaborate closely with local distributor managers and personnel, fostering a unified approach to align goals, objectives, and maintain impeccable product inventory standards.

Budget & Reporting Compliance

• Lead projections of monthly and quarterly business within the assigned territory to support national budgeting processes.

• Manage budgets and maintain accurate records for seamless monthly reconciliation, demonstrating a commitment to fiscal responsibility.

• Ensure all sales practices are compliant with state & company policies/law.

• Uphold unwavering compliance with all alcoholic beverage regulations, ensuring adherence to industry standards and guidelines.

Professional Experience/Qualifications:

• Bachelor’s Degree or commensurate years of experience.

• Must be 21 years or older.

• 5+ years of demonstrated sales experience.

• Experience selling into retail locations and driving growth of portfolio products.

• Background in hospitality, sales, consumer product goods considered a plus

• Proficient in Microsoft Office applications Excel, Word, Power Point, Adobe; Working knowledge in CRM software platforms.

• Reside in the assigned territory with reliable transportation – preference for a large vehicle.

• Possess a valid driver's license, registered and insured vehicle with a clean driving record and background check.

• Willingness to travel within the region.

• Physical ability to lift and move cases of product frequently, coupled with comfort in various tasks such as bending, squatting, crouching, reaching, climbing, kneeling, and stooping for arranging and displaying point of sale.

• Available to work some evenings and weekends as required for events and promotions.

• Possess the following characteristics: Problem-Solver, Passion, Motivation, Creativity, Entrepreneurial Spirit, Track Record of Success, Good Organizational Skills, Proactive by Nature, Negotiation Skills.

Role Overview:

Fueled by diversity, our Sales Manager role at Untold Spirits invites you to blend innovation with passion, creating a spirited impact in the dynamic realm of premium spirits, shaping the future. The Sales Manager role is responsible for driving achievement of volume and distribution goals for brands within the Untold Spirits portfolio.

Key Responsibilities:

Sales and Commercial Execution

• Identify and target off-premise and on-premise accounts, including retail liquor stores, bars, restaurants, hotels/resorts, and other establishments.

• Drive brand visibility, initial purchase, and repeat purchase / sell-through via account relationship management, shelf management, drink features, promotions, and other programming.

• Lead development and execution of account programming (e.g. events, samplings, activity) with accounts in designated territory; maintain an ROI-focus in program development to ensure local spending maximizes results on spend.

• Identify market trends and developments to inspire programming and capitalize on local trends within designated territory.

• Ensure sales and merchandising objectives are being executed in concert with the distributor field sales team.

• Share best-practices, lessons-learned, and conflict resolution examples with Sales Managers and Sales Leadership across the country to improve portfolio processes.

Relationship Building

• Cultivate and maintain key account relationships within assigned territory. Collaborate with these stakeholders to promote the brand and secure prominent placements and ongoing partnerships.

• Cultivate and maintain strong relationships with other key stakeholders, including distributors, industry influencers, and local agency brand ambassadors. Collaborate with these stakeholders to help drive sales and sell-through independent of direct sales efforts.

Training and Education

• Conduct comprehensive training sessions for staff at on-premise and off-premise accounts, ensuring they are knowledgeable about our products, brand story, and key selling points.

• Provide ongoing support and guidance to help accounts effectively promote, focus on, and sell our products.

• Execute dynamic Point of Sale (POS) programs, orchestrating special events, sampling sessions, and educational initiatives to elevate brand awareness and foster consumer engagement.

Distributor Engagement

• Set the example and motivate the local distributor network to execute commercial brand and channel priorities.

• Foster and maintain a robust weekly schedule of account appointments, incorporating not only sales calls but also engaging distributor GSMs & work-withs to fortify partnerships.

• Collaborate closely with local distributor managers and personnel, fostering a unified approach to align goals, objectives, and maintain impeccable product inventory standards.

Budget & Reporting Compliance

• Lead projections of monthly and quarterly business within the assigned territory to support national budgeting processes.

• Manage budgets and maintain accurate records for seamless monthly reconciliation, demonstrating a commitment to fiscal responsibility.

• Ensure all sales practices are compliant with state & company policies/law.

• Uphold unwavering compliance with all alcoholic beverage regulations, ensuring adherence to industry standards and guidelines.

Professional Experience/Qualifications:

• Bachelor’s Degree or commensurate years of experience.

• Must be 21 years or older.

• 5+ years of demonstrated sales experience.

• Experience selling into retail locations and driving growth of portfolio products.

• Background in hospitality, sales, consumer product goods considered a plus

• Proficient in Microsoft Office applications Excel, Word, Power Point, Adobe; Working knowledge in CRM software platforms.

• Reside in the assigned territory with reliable transportation – preference for a large vehicle.

• Possess a valid driver's license, registered and insured vehicle with a clean driving record and background check.

• Willingness to travel within the region.

• Physical ability to lift and move cases of product frequently, coupled with comfort in various tasks such as bending, squatting, crouching, reaching, climbing, kneeling, and stooping for arranging and displaying point of sale.

• Available to work some evenings and weekends as required for events and promotions.

• Possess the following characteristics: Problem-Solver, Passion, Motivation, Creativity, Entrepreneurial Spirit, Track Record of Success, Good Organizational Skills, Proactive by Nature, Negotiation Skills.