Marketing Specialist

Marketing Specialist

Job Description:

The Marketing Specialist at ILM is a multifaceted role designed to support and enhance the efforts of our sales and marketing teams. This individual will play a crucial part in planning, executing, and measuring the success of various marketing campaigns and sales initiatives. The ideal candidate is detail-oriented, organized, and an excellent communicator, capable of managing multiple tasks in a fast-paced environment.

Responsibilities:

Lead Generation and Follow-up:

• Identify potential clients through various channels and generate leads for the sales team.

Marketing Campaigns and Sales Strategies:

• Support the development and execution of marketing campaigns and sales strategies.
• Organize brand and event marketing plans and tactics, including email campaigns, internal communications, attendee communications, collateral, and event marketing activations using owned, earned, and paid marketing channels.
• Event planning and organization

Content Creation and Management:

• Create and manage social media content, including writing posts and creating graphics.
• Assist in creating email campaigns and newsletters aimed at lead generation.
• Manage and update website content in line with the overall company marketing and sales strategy.

Market Research and Analysis:

• Conduct market research and analyze data to inform marketing and sales strategies.
• Track and manage the sales pipeline using CRM software (Pipedrive), ensuring accurate tracking of progress.

Collaboration and Coordination:

• Partner with the technology team to create and manage the development of marketing materials supporting sales outreach, such as case studies, presentations, whitepapers, and infographics.
• Assist the sales team in creating client presentations and support the internal team with internal presentations.
• Coordinate and attend networking events and trade shows, representing ILM and fostering strategic partnerships.

Qualifications:

Experience:

• 3 to 5 years of experience in a marketing or sales coordinator role, preferably within the technology sector.

Skills and Competencies:

• Bachelor’s degree in marketing.
• Exceptional oral and written communication skills; comfortable with public speaking and engaging with clients and vendors over the phone.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and experience with cloud-based services such as Google Drive and Dropbox.
• Experience with CRM and automation tools, such as HubSpot.
• Social media management and content creation experience.

Core Values and Culture Fit:

At ILM, our core values are the pillars of our company culture. We are looking for a candidate who embodies:

• Excellence: Striving for the highest quality in all endeavors.
• Perseverance: Demonstrating unwavering commitment to goals despite challenges.
• Empathy: Understanding and sharing the feelings of others, acting with compassion.
• Lifelong Learning: Continuously seeking personal and professional growth.
• Inclusivity: Embracing diversity and ensuring equality and respect for all.
• Integrity: Acting with honesty and strong moral principles.
• Mutual Respect: Fostering an environment of understanding and appreciation for diverse perspectives.

Benefits:

• Competitive salary
• Comprehensive medical, dental, and vision coverage
• Retirement plan with company match (401K)
• Employee development opportunities

Join ILM Professional Services and be part of a team that values your growth, respects your individuality, and is committed to making a positive impact on the world through technology.

Marketing Specialist

Job Description:

The Marketing Specialist at ILM is a multifaceted role designed to support and enhance the efforts of our sales and marketing teams. This individual will play a crucial part in planning, executing, and measuring the success of various marketing campaigns and sales initiatives. The ideal candidate is detail-oriented, organized, and an excellent communicator, capable of managing multiple tasks in a fast-paced environment.

Responsibilities:

Lead Generation and Follow-up:

• Identify potential clients through various channels and generate leads for the sales team.

Marketing Campaigns and Sales Strategies:

• Support the development and execution of marketing campaigns and sales strategies.
• Organize brand and event marketing plans and tactics, including email campaigns, internal communications, attendee communications, collateral, and event marketing activations using owned, earned, and paid marketing channels.
• Event planning and organization

Content Creation and Management:

• Create and manage social media content, including writing posts and creating graphics.
• Assist in creating email campaigns and newsletters aimed at lead generation.
• Manage and update website content in line with the overall company marketing and sales strategy.

Market Research and Analysis:

• Conduct market research and analyze data to inform marketing and sales strategies.
• Track and manage the sales pipeline using CRM software (Pipedrive), ensuring accurate tracking of progress.

Collaboration and Coordination:

• Partner with the technology team to create and manage the development of marketing materials supporting sales outreach, such as case studies, presentations, whitepapers, and infographics.
• Assist the sales team in creating client presentations and support the internal team with internal presentations.
• Coordinate and attend networking events and trade shows, representing ILM and fostering strategic partnerships.

Qualifications:

Experience:

• 3 to 5 years of experience in a marketing or sales coordinator role, preferably within the technology sector.

Skills and Competencies:

• Bachelor’s degree in marketing.
• Exceptional oral and written communication skills; comfortable with public speaking and engaging with clients and vendors over the phone.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and experience with cloud-based services such as Google Drive and Dropbox.
• Experience with CRM and automation tools, such as HubSpot.
• Social media management and content creation experience.

Core Values and Culture Fit:

At ILM, our core values are the pillars of our company culture. We are looking for a candidate who embodies:

• Excellence: Striving for the highest quality in all endeavors.
• Perseverance: Demonstrating unwavering commitment to goals despite challenges.
• Empathy: Understanding and sharing the feelings of others, acting with compassion.
• Lifelong Learning: Continuously seeking personal and professional growth.
• Inclusivity: Embracing diversity and ensuring equality and respect for all.
• Integrity: Acting with honesty and strong moral principles.
• Mutual Respect: Fostering an environment of understanding and appreciation for diverse perspectives.

Benefits:

• Competitive salary
• Comprehensive medical, dental, and vision coverage
• Retirement plan with company match (401K)
• Employee development opportunities

Join ILM Professional Services and be part of a team that values your growth, respects your individuality, and is committed to making a positive impact on the world through technology.