Marketing Manager 1 - Loyalty Communications
Summary:
Support operations and deployment of cross-channel communication strategies to support loyalty initiatives as part of the lifecycle communications team. This role requires collaboration with cross-functional teams across the organization to develop and execute engaging communication strategies for loyalty programs, including Refer-a-Friend, Xfinity Insights Community and Xfinity Rewards. It s important that the person who fills this role has strong written and verbal communication skills, develops plans and solutions that are customer-centric, maintains brand consistency, and has experience assessing communication effectiveness.
Core responsibilities:
- Collaborate with appropriate teams and stakeholders to support the development and execution of communication strategies aimed at promoting, informing, and educating customers about key loyalty programs such as Refer-a-Friend, Xfinity Insights Community, and Xfinity Rewards.
- Great focus on expanding communication strategy for newly launched Refer-a-Friend program to drive program enrollment.
- Develop communication strategies through a customer lens, consistently delivering a customer-centric experience across all interactions.
- Collaborate with internal teams to ensure consistency of brand voice and messaging.
- Act as project manager to ensure projects are delivered on time, flagging and helping to overcome obstacles as needed.
- Maintain an editorial calendar as the source of truth for all message content, including the creation of walking decks that can be socialized to partner stakeholders on status of projects.
Requirements:
- Bachelor's Degree or equivalent
- 3 years related experience
- Communications experience with strong command of written language including grammar, tone, and voice
- Consistent exercise of independent judgment and discretion in matters of significance
- Familiarity with loyalty and appreciation programs
- High attention to detail with a high standard for quality work
- Ability to manage and prioritize multiple projects
Summary:
Support operations and deployment of cross-channel communication strategies to support loyalty initiatives as part of the lifecycle communications team. This role requires collaboration with cross-functional teams across the organization to develop and execute engaging communication strategies for loyalty programs, including Refer-a-Friend, Xfinity Insights Community and Xfinity Rewards. It s important that the person who fills this role has strong written and verbal communication skills, develops plans and solutions that are customer-centric, maintains brand consistency, and has experience assessing communication effectiveness.
Core responsibilities:
- Collaborate with appropriate teams and stakeholders to support the development and execution of communication strategies aimed at promoting, informing, and educating customers about key loyalty programs such as Refer-a-Friend, Xfinity Insights Community, and Xfinity Rewards.
- Great focus on expanding communication strategy for newly launched Refer-a-Friend program to drive program enrollment.
- Develop communication strategies through a customer lens, consistently delivering a customer-centric experience across all interactions.
- Collaborate with internal teams to ensure consistency of brand voice and messaging.
- Act as project manager to ensure projects are delivered on time, flagging and helping to overcome obstacles as needed.
- Maintain an editorial calendar as the source of truth for all message content, including the creation of walking decks that can be socialized to partner stakeholders on status of projects.
Requirements:
- Bachelor's Degree or equivalent
- 3 years related experience
- Communications experience with strong command of written language including grammar, tone, and voice
- Consistent exercise of independent judgment and discretion in matters of significance
- Familiarity with loyalty and appreciation programs
- High attention to detail with a high standard for quality work
- Ability to manage and prioritize multiple projects