Director of Creative Content

Full Time, onsite
Rachel Harrison Communications
New York, United States of America

Salary undisclosed

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Job Description

We are looking for a Director of Creative Content to join Rachel Harrison Communications working in our digital team across our hospitality clients. This person should be a digital native with a keen understanding of the social media landscape and digital storytelling. They should have prior agency experience working in social media management & production, with a strong portfolio showing experience creating original and compelling visual content that drives brand awareness. Experience working with hospitality clients (drinks, bars, restaurants, hotels) is preferred.

Responsibilities

Develop and design content strategies for hospitality clients for use across social media
Deliver highly engaging and compelling content (visual) from start to finish that is inline with agreed client plans and objectives
Analyze industry trends and identify key moments to create strategic and compelling content that aligns with our clients' brand identities
Interpret the client’s business needs into clear creative digital briefs
Oversee the production and direction of client shoots using external photographers and videgraphers across a range of budget levels
Monitor and analyse content creation and wider social trends, and adjust accordingly to ensure RHC is at the forefront of digital storytelling.

Qualifications

7+ years of experience in content strategy and digital marketing, with a proven track record of creating high-quality content and driving engagement across multiple digital platforms.
End-to-end content creation experience, including videography, editing, photography, and visual design, with demonstrable expertise in producing compelling content from concept to completion.
Proficient in graphic design and editing software, including Adobe Suite and Canva.
Deep understanding of Instagram & TikTok, with extensive knowledge of platform evolution and algorithm changes.
Ability to develop and execute a long-term creative content strategy that aligns with business goals while maintaining a brand’s unique voice.
Strong ability to identify and leverage emerging trends using analytic tools to inform content strategy.
Experience in creating and editing social media graphics.
Skilled in budget management across various content initiatives.
Comfortable producing content under tight deadlines, from ideation to execution.
Ability to thrive under pressure while managing multiple projects with professionalism and efficiency.
Excellent verbal, written, presentation, and follow-up skills.
Strong organizational and project management skills.
Proven experience managing and mentoring junior team members, with the ability to delegate effectively.
Thrives in fast-paced environments, managing multiple projects simultaneously.

About Rachel Harrison Communications

We are a lifestyle-focused communications agency with a special focus in travel, hospitality, spirits and F&B. We help our clients build their brands and drive revenue through media awareness, integrated digital marketing tactics, unique activations and word of mouth. We’re small, nimble and creative. Our founder is very hands-on and involved in the everyday account management giving clients senior-level support every step of the way. Leveraging 20+ years in the industry, RHC utilizes stellar contacts, strategic thinking and finger-on-the pulse creativity to help clients grow their business. We dream up creative ideas to keep our clients top of mind – and we make sure those creative ideas are seen and heard.

Job Description

Responsibilities

Develop and design content strategies for hospitality clients for use across social media
Deliver highly engaging and compelling content (visual) from start to finish that is inline with agreed client plans and objectives
Analyze industry trends and identify key moments to create strategic and compelling content that aligns with our clients' brand identities
Interpret the client’s business needs into clear creative digital briefs
Oversee the production and direction of client shoots using external photographers and videgraphers across a range of budget levels
Monitor and analyse content creation and wider social trends, and adjust accordingly to ensure RHC is at the forefront of digital storytelling.

Qualifications

7+ years of experience in content strategy and digital marketing, with a proven track record of creating high-quality content and driving engagement across multiple digital platforms.
End-to-end content creation experience, including videography, editing, photography, and visual design, with demonstrable expertise in producing compelling content from concept to completion.
Proficient in graphic design and editing software, including Adobe Suite and Canva.
Deep understanding of Instagram & TikTok, with extensive knowledge of platform evolution and algorithm changes.
Ability to develop and execute a long-term creative content strategy that aligns with business goals while maintaining a brand’s unique voice.
Strong ability to identify and leverage emerging trends using analytic tools to inform content strategy.
Experience in creating and editing social media graphics.
Skilled in budget management across various content initiatives.
Comfortable producing content under tight deadlines, from ideation to execution.
Ability to thrive under pressure while managing multiple projects with professionalism and efficiency.
Excellent verbal, written, presentation, and follow-up skills.
Strong organizational and project management skills.
Proven experience managing and mentoring junior team members, with the ability to delegate effectively.
Thrives in fast-paced environments, managing multiple projects simultaneously.

About Rachel Harrison Communications