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Brand Manager

  • Full Time, onsite
  • 24 Seven Talent
  • New York City Metropolitan Area, United States of America
Salary undisclosed

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Our client is a leading candy brand looking for a Brand Manager to join their team!

Role & Responsibilities

• Reporting to the Marketing Director, the Brand Manager will play a key role in driving growth and success through:

  • Leading and executing annual business plans to optimize resource allocation and efficiency
  • Contributing to the development of brand vision and strategy
  • Managing key agency relationships and overseeing integrated marketing strategies, including media planning, PR, influencer, and social media campaigns
  • Assisting in achieving revenue and profit targets for the assigned product lines
  • Collaborating with cross-functional teams to successfully bring new products to market
  • Partnering with both internal and external teams to design and implement customer-focused marketing programs
  • Monitoring and evaluating business performance, including sales data, and providing actionable insights for continuous improvement

Skills & Abilities

• Strategic thinking and planning

• Creative ideation and problem-solving

• Strong initiative and results-oriented mindset

• Effective leadership and collaboration with cross-functional teams and external partners

• Excellent communication skills for aligning teams, agencies, and senior leadership

• Strong analytical skills, including experience with market data analysis (e.g., Circana or Nielsen)

• Experience in both quantitative and qualitative market research

Education & Experience

• 5+ years of experience in brand management within CPG

• Experience in the confectionery or snack food industries is a plus

• Bachelor’s degree required; MBA is preferred

Our client is a leading candy brand looking for a Brand Manager to join their team!

Role & Responsibilities

• Reporting to the Marketing Director, the Brand Manager will play a key role in driving growth and success through:

  • Leading and executing annual business plans to optimize resource allocation and efficiency
  • Contributing to the development of brand vision and strategy
  • Managing key agency relationships and overseeing integrated marketing strategies, including media planning, PR, influencer, and social media campaigns
  • Assisting in achieving revenue and profit targets for the assigned product lines
  • Collaborating with cross-functional teams to successfully bring new products to market
  • Partnering with both internal and external teams to design and implement customer-focused marketing programs
  • Monitoring and evaluating business performance, including sales data, and providing actionable insights for continuous improvement

Skills & Abilities

• Strategic thinking and planning

• Creative ideation and problem-solving

• Strong initiative and results-oriented mindset

• Effective leadership and collaboration with cross-functional teams and external partners

• Excellent communication skills for aligning teams, agencies, and senior leadership

• Strong analytical skills, including experience with market data analysis (e.g., Circana or Nielsen)

• Experience in both quantitative and qualitative market research

Education & Experience

• 5+ years of experience in brand management within CPG

• Experience in the confectionery or snack food industries is a plus

• Bachelor’s degree required; MBA is preferred