Public Relations Branding Specialist

Job Location: New York, New York

We're looking for a dynamic PR Branding Specialist to join our team and elevate our beauty and outdoor brands to new heights. In this role, you will be the driving force behind our brand’s public image, crafting and executing innovative PR and branding strategies that resonate with our target audience. By leveraging influencer collaborations, celebrity partnerships, in-store activations, and digital campaigns, you will amplify brand awareness, enhance customer engagement, and drive measurable business results.

Key Responsibilities:

1. Develop and execute comprehensive PR and branding strategies that align with the company’s vision and business objectives.

2. Identify, negotiate, and manage partnerships with high-profile celebrities, KOLs (Key Opinion Leaders), and influencers to amplify brand visibility and credibility. Oversee all aspects of partnerships, including contract negotiations, campaign ideation, execution, and performance tracking.

3. Build and maintain strong relationships with media outlets, journalists, and industry influencers to secure positive coverage and thought leadership opportunities. Plan and execute PR campaigns, including press releases, media events, and product launches, to generate buzz and drive brand awareness.

4. Maintain and update a comprehensive KOL database to track partnerships and engagement, and manage the distribution of samples and gifts to KOLs, ensuring timely delivery and follow-up.

5. Act as the primary point of contact for Multi-Channel Networks (MCNs) and talent agencies, coordinating meetings and fostering strong relationships.

6. Travel periodically between New York and Los Angeles to build local connections, attend events, and ensure seamless coordination of PR activities.

Qualifications:

1. Bachelor's degree or above, preferably in Public Relations, Marketing, Business Administration, or related fields.

2. 1-3 years of experience in PR, branding, or influencer marketing, preferably within the US market. Proven experience collaborating with KOLs, celebrities in the beauty/cosmetics or outdoor product industries is a must.

3. Exceptional negotiation, communication, and interpersonal skills, with the ability to build and maintain relationships with high-profile stakeholders.

4. Team player with a positive attitude, ability to work under pressure, and adaptability to a fast-paced environment.

5. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

6. Passion for beauty, outdoor lifestyles, and brand storytelling, with a keen understanding of consumer behavior and market trends.

Ready to Apply? If you believe you are the one we are looking for, please click the apply button now.

Job Location: New York, New York

We're looking for a dynamic PR Branding Specialist to join our team and elevate our beauty and outdoor brands to new heights. In this role, you will be the driving force behind our brand’s public image, crafting and executing innovative PR and branding strategies that resonate with our target audience. By leveraging influencer collaborations, celebrity partnerships, in-store activations, and digital campaigns, you will amplify brand awareness, enhance customer engagement, and drive measurable business results.

Key Responsibilities:

1. Develop and execute comprehensive PR and branding strategies that align with the company’s vision and business objectives.

2. Identify, negotiate, and manage partnerships with high-profile celebrities, KOLs (Key Opinion Leaders), and influencers to amplify brand visibility and credibility. Oversee all aspects of partnerships, including contract negotiations, campaign ideation, execution, and performance tracking.

3. Build and maintain strong relationships with media outlets, journalists, and industry influencers to secure positive coverage and thought leadership opportunities. Plan and execute PR campaigns, including press releases, media events, and product launches, to generate buzz and drive brand awareness.

4. Maintain and update a comprehensive KOL database to track partnerships and engagement, and manage the distribution of samples and gifts to KOLs, ensuring timely delivery and follow-up.

5. Act as the primary point of contact for Multi-Channel Networks (MCNs) and talent agencies, coordinating meetings and fostering strong relationships.

6. Travel periodically between New York and Los Angeles to build local connections, attend events, and ensure seamless coordination of PR activities.

Qualifications:

1. Bachelor's degree or above, preferably in Public Relations, Marketing, Business Administration, or related fields.

2. 1-3 years of experience in PR, branding, or influencer marketing, preferably within the US market. Proven experience collaborating with KOLs, celebrities in the beauty/cosmetics or outdoor product industries is a must.

3. Exceptional negotiation, communication, and interpersonal skills, with the ability to build and maintain relationships with high-profile stakeholders.

4. Team player with a positive attitude, ability to work under pressure, and adaptability to a fast-paced environment.

5. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

6. Passion for beauty, outdoor lifestyles, and brand storytelling, with a keen understanding of consumer behavior and market trends.

Ready to Apply? If you believe you are the one we are looking for, please click the apply button now.