Social Media Presenter & Manager (Fashion Tech)
We're delighted you're here! Thanks for checking our job out. We hope to have the chance to meet you in our interview process.
About the role:
Tapstitch is looking for a Social Media Presenter & Manager to be the face of our brand and produce amazing content for streetwear-focused entrepreneurs. You’ll be on-camera creating videos for TikTok, Instagram, and YouTube, while also managing our content strategy, scheduling, and community engagement. Working closely with a photographer/videographer/editor, you’ll help shape Tapstitch’s social storytelling, showcasing our cutting-edge blanks, customization techniques, and real customer success stories.
This position is based in New York.
In this role you will:
- Content Ideation: Generate fresh, engaging concepts that position Tapstitch as the top choice for launching and scaling a fashion brand.
- On-Camera Presentation: Host customer interviews, lead social media content, and bring our brand story to life on camera.
- Social Media Management: Develop and maintain a posting schedule, write compelling captions, and keep content flowing consistently.
- Audience Engagement: Monitor comments and tags daily, fostering brand loyalty and community growth.
- Performance Tracking: Analyze content performance and refine strategies based on social metrics and insights.
- Collaboration: Work alongside marketing and leadership to report on trends, gather key learnings, and support broader marketing initiatives.
What We’re Looking For:
- Storytelling Skills: You’re an excellent storyteller and confident on camera.
- Social Media Expertise: Proven experience managing and growing accounts on TikTok and Instagram, with a knack for creating viral content.
- Copywriting Ability: Skilled at writing captivating captions that drive engagement.
- Fashion & Branding Passion: Strong interest in visual storytelling, style, and branding.
- Organized & Data-Driven: Comfortable tracking and analyzing content metrics to optimize performance.
Bonus
- Filming/Photography Skills
- Video Editing Experience (Premiere Pro, Final Cut, DaVinci Resolve)
Compensation and benefits:
- Salary: $70,000 – $100,000 commensurate with experience
- Health, dental, and vision insurance
- Opportunities for domestic and international travel
- High-impact role with direct exposure to leadership
Why This Role is Exciting:
- Shape a Growing Brand: Define how streetwear brands discover and engage with Tapstitch.
- Creative Freedom: Experiment with fashion trends and viral social content.
- Fast Career Growth: Early-stage role with potential to grow into senior content or marketing positions.
- Global Collaboration: Partner with teams in NYC, China, and the UK.
- High-Quality Fashion Content: Elevate our reputation with premium visuals.
- Travel Opportunities: Possible domestic and international trips.
- High-Impact Exposure: Work closely with leadership in a fast-growing startup
Example content:
New Product Drops & Customization Innovations
• Focus: Announce new blanks, share creative customization techniques, and showcase finished looks.
- ASMR Customization Reel: https://www.instagram.com/reel/DFGbFThTy2T/
- New Drop Sneak Peek: https://www.instagram.com/reel/Cwp383YsRBc/
- High-Quality Photography & Launch Teaser: https://www.instagram.com/reel/DCMTVQRNhr8/
Customer Success Stories & Brand Features
• Focus: Real customer journeys, growth tips, and standout brand wins.
- Success Story #1: https://www.instagram.com/reel/DA6k3KaJbfn/
- Success Story #2: https://www.instagram.com/reel/DAQ5DjMPhb1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
- Customer Story: https://www.instagram.com/reel/DDkq9dtxrJS/
Behind-the-Scenes: Supply Chain, Production & Ethics
• Focus: Quality control, ethical production, sustainability, and factory tours.
- Ethical Production & Sustainability: https://www.instagram.com/p/C68yPymgx8y/
- How It’s Made: https://www.instagram.com/reel/DEYHAbXz7d4/
- Factory Tour / Day in the Life: https://www.instagram.com/reel/DB_ifFTOjQf/
Education
• Focus: Teach supply chain tips, brand marketing, and how to launch/grow a fashion line.
- Supply Chain & Terms: https://www.instagram.com/reel/C5tZf_goafN/
- Deeper Supply Chain Insights: https://www.instagram.com/reel/DC1lwF2zt-j/
- Marketing Your Brand Education: https://www.instagram.com/reel/DCjbiTizOIq/
Promotional Material
• Focus: Highlight Tapstitch’s core advantages, special promos, and how we compare to competitors.
- Enticing Promo Reel: https://www.instagram.com/reel/C_y8LHxyVV-/
- Tapstitch vs. Competitors: https://www.instagram.com/reel/DBEiULnO3Uj/
- Original Content Idea: https://www.instagram.com/reel/DC69l5SqtbI/
High-Quality Editorial Photography
A bit about Tapstitch:
Tapstitch is a VC-backed company redefining the fashion industry by empowering entrepreneurs to launch and scale successful clothing brands. We combine the ease of print-on-demand with an ever-expanding catalog of high-quality, on-trend garments and customization techniques.
Through Tapstitch, anyone can source the hottest premium blanks, customize them, and dropship them directly to their customers from our facilities in China and the United States.
Since launching in March 2024, we’ve grown rapidly, serving over 20,000 brands. Our two co-founders, Trinity Dublin/Stanford GSB and Tsinghua/Yale graduates, have extensive entrepreneurial experience with a strong track record of exceptional high-growth startups.
We serve a range of clients, focusing on fashion brands generating $1M–$10M in revenue to top influencers with millions of followers.
We're delighted you're here! Thanks for checking our job out. We hope to have the chance to meet you in our interview process.
About the role:
Tapstitch is looking for a Social Media Presenter & Manager to be the face of our brand and produce amazing content for streetwear-focused entrepreneurs. You’ll be on-camera creating videos for TikTok, Instagram, and YouTube, while also managing our content strategy, scheduling, and community engagement. Working closely with a photographer/videographer/editor, you’ll help shape Tapstitch’s social storytelling, showcasing our cutting-edge blanks, customization techniques, and real customer success stories.
This position is based in New York.
In this role you will:
- Content Ideation: Generate fresh, engaging concepts that position Tapstitch as the top choice for launching and scaling a fashion brand.
- On-Camera Presentation: Host customer interviews, lead social media content, and bring our brand story to life on camera.
- Social Media Management: Develop and maintain a posting schedule, write compelling captions, and keep content flowing consistently.
- Audience Engagement: Monitor comments and tags daily, fostering brand loyalty and community growth.
- Performance Tracking: Analyze content performance and refine strategies based on social metrics and insights.
- Collaboration: Work alongside marketing and leadership to report on trends, gather key learnings, and support broader marketing initiatives.
What We’re Looking For:
- Storytelling Skills: You’re an excellent storyteller and confident on camera.
- Social Media Expertise: Proven experience managing and growing accounts on TikTok and Instagram, with a knack for creating viral content.
- Copywriting Ability: Skilled at writing captivating captions that drive engagement.
- Fashion & Branding Passion: Strong interest in visual storytelling, style, and branding.
- Organized & Data-Driven: Comfortable tracking and analyzing content metrics to optimize performance.
Bonus
- Filming/Photography Skills
- Video Editing Experience (Premiere Pro, Final Cut, DaVinci Resolve)
Compensation and benefits:
- Salary: $70,000 – $100,000 commensurate with experience
- Health, dental, and vision insurance
- Opportunities for domestic and international travel
- High-impact role with direct exposure to leadership
Why This Role is Exciting:
- Shape a Growing Brand: Define how streetwear brands discover and engage with Tapstitch.
- Creative Freedom: Experiment with fashion trends and viral social content.
- Fast Career Growth: Early-stage role with potential to grow into senior content or marketing positions.
- Global Collaboration: Partner with teams in NYC, China, and the UK.
- High-Quality Fashion Content: Elevate our reputation with premium visuals.
- Travel Opportunities: Possible domestic and international trips.
- High-Impact Exposure: Work closely with leadership in a fast-growing startup
Example content:
New Product Drops & Customization Innovations
• Focus: Announce new blanks, share creative customization techniques, and showcase finished looks.
- ASMR Customization Reel: https://www.instagram.com/reel/DFGbFThTy2T/
- New Drop Sneak Peek: https://www.instagram.com/reel/Cwp383YsRBc/
- High-Quality Photography & Launch Teaser: https://www.instagram.com/reel/DCMTVQRNhr8/
Customer Success Stories & Brand Features
• Focus: Real customer journeys, growth tips, and standout brand wins.
- Success Story #1: https://www.instagram.com/reel/DA6k3KaJbfn/
- Success Story #2: https://www.instagram.com/reel/DAQ5DjMPhb1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
- Customer Story: https://www.instagram.com/reel/DDkq9dtxrJS/
Behind-the-Scenes: Supply Chain, Production & Ethics
• Focus: Quality control, ethical production, sustainability, and factory tours.
- Ethical Production & Sustainability: https://www.instagram.com/p/C68yPymgx8y/
- How It’s Made: https://www.instagram.com/reel/DEYHAbXz7d4/
- Factory Tour / Day in the Life: https://www.instagram.com/reel/DB_ifFTOjQf/
Education
• Focus: Teach supply chain tips, brand marketing, and how to launch/grow a fashion line.
- Supply Chain & Terms: https://www.instagram.com/reel/C5tZf_goafN/
- Deeper Supply Chain Insights: https://www.instagram.com/reel/DC1lwF2zt-j/
- Marketing Your Brand Education: https://www.instagram.com/reel/DCjbiTizOIq/
Promotional Material
• Focus: Highlight Tapstitch’s core advantages, special promos, and how we compare to competitors.
- Enticing Promo Reel: https://www.instagram.com/reel/C_y8LHxyVV-/
- Tapstitch vs. Competitors: https://www.instagram.com/reel/DBEiULnO3Uj/
- Original Content Idea: https://www.instagram.com/reel/DC69l5SqtbI/
High-Quality Editorial Photography
A bit about Tapstitch:
Tapstitch is a VC-backed company redefining the fashion industry by empowering entrepreneurs to launch and scale successful clothing brands. We combine the ease of print-on-demand with an ever-expanding catalog of high-quality, on-trend garments and customization techniques.
Through Tapstitch, anyone can source the hottest premium blanks, customize them, and dropship them directly to their customers from our facilities in China and the United States.
Since launching in March 2024, we’ve grown rapidly, serving over 20,000 brands. Our two co-founders, Trinity Dublin/Stanford GSB and Tsinghua/Yale graduates, have extensive entrepreneurial experience with a strong track record of exceptional high-growth startups.
We serve a range of clients, focusing on fashion brands generating $1M–$10M in revenue to top influencers with millions of followers.