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Content Strategist

Salary undisclosed

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Description

We are seeking an experienced Digital Content Strategist for a six-month contract to join our client's Marketing Technology team. This role will primarily focus on creating, refining, and governing editorial content for health systems, medical affairs, clinicians, grants, and special projects as needed. You will play a key role in maintaining user-centric content to engage and inform our client's audience.

About the Team

You will collaborate with a multidisciplinary Marketing Technology team, including user researchers, editorial specialists, content strategists, and developers. Together, the team drives content strategy and enhancements using a user-centric approach across digital platforms.

About the Role
  • Partner with developers to make website content updates as part of the Marketing Technologies team.
  • Work independently within the content management system (CMS), specifically Kentico (or similar platforms like Drupal or AEM).
  • Manage content lifecycle governance, including creating and maintaining editorial calendars.
  • Adapt and simplify source materials (e.g., print brochures, project briefs) into digestible, web-friendly content aligned to user needs.
  • Conduct routine content audits, focusing on minor text edits versus complete overhauls, with the goal of sustaining user-friendly content.
  • Implement keyword research effectively to enhance SEO.
  • Upload multimedia content, such as video assets, to platforms like YouTube, ensuring descriptions are optimized and aligned with stakeholder inquiries.
  • Leverage your expertise in clinical terminology-translating jargon into accessible language for diverse audiences including providers, payers, and other health system stakeholders.
  • Collaborate in QA and testing processes before content is published to ensure accuracy and usability.
  • Write and edit content adhering to brand and AP Style guidelines.


Requirements

  • Proven experience working withcontent management systems (CMS), preferably Kentico, but comparable platforms like Drupal or AEM will be considered.
  • Solid experience withon-page and on-site SEOprinciples and implementation.
  • Expertise inclinical terminologyand healthcare communications, with a record of adapting medical content fluently for healthcare providers and payers.
  • Proficient in translating complex medical jargon into accessible language for diverse audiences.
  • Familiarity withvideo management workflows, such as creating descriptions and optimizing YouTube content.

Top Must-Haves
  • Expertise inAP Style writing and editing.
  • Proven ability to independentlynavigate a complex CMS.
  • Strong background in healthcare-focused content strategy, including familiarity withclinical terminology.

  • Technical Requirements
    • Proficiency inKentico CMSor similar platforms (Drupal, AEM).
    • Solid understanding ofSEO best practicesto optimize web content.


    This is asix-month, remote contract roleideal for an experienced digital content strategist with a healthcare focus. You'll work closely with cross-functional teams to ensure digital content is accessible, engaging, and optimized for audience's needs.

    Innovation starts with people.

    Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

    2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
    Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
    Report this job
    Description

    We are seeking an experienced Digital Content Strategist for a six-month contract to join our client's Marketing Technology team. This role will primarily focus on creating, refining, and governing editorial content for health systems, medical affairs, clinicians, grants, and special projects as needed. You will play a key role in maintaining user-centric content to engage and inform our client's audience.

    About the Team

    You will collaborate with a multidisciplinary Marketing Technology team, including user researchers, editorial specialists, content strategists, and developers. Together, the team drives content strategy and enhancements using a user-centric approach across digital platforms.

    About the Role
    • Partner with developers to make website content updates as part of the Marketing Technologies team.
    • Work independently within the content management system (CMS), specifically Kentico (or similar platforms like Drupal or AEM).
    • Manage content lifecycle governance, including creating and maintaining editorial calendars.
    • Adapt and simplify source materials (e.g., print brochures, project briefs) into digestible, web-friendly content aligned to user needs.
    • Conduct routine content audits, focusing on minor text edits versus complete overhauls, with the goal of sustaining user-friendly content.
    • Implement keyword research effectively to enhance SEO.
    • Upload multimedia content, such as video assets, to platforms like YouTube, ensuring descriptions are optimized and aligned with stakeholder inquiries.
    • Leverage your expertise in clinical terminology-translating jargon into accessible language for diverse audiences including providers, payers, and other health system stakeholders.
    • Collaborate in QA and testing processes before content is published to ensure accuracy and usability.
    • Write and edit content adhering to brand and AP Style guidelines.


    Requirements

    • Proven experience working withcontent management systems (CMS), preferably Kentico, but comparable platforms like Drupal or AEM will be considered.
    • Solid experience withon-page and on-site SEOprinciples and implementation.
    • Expertise inclinical terminologyand healthcare communications, with a record of adapting medical content fluently for healthcare providers and payers.
    • Proficient in translating complex medical jargon into accessible language for diverse audiences.
    • Familiarity withvideo management workflows, such as creating descriptions and optimizing YouTube content.

    Top Must-Haves
  • Expertise inAP Style writing and editing.
  • Proven ability to independentlynavigate a complex CMS.
  • Strong background in healthcare-focused content strategy, including familiarity withclinical terminology.

  • Technical Requirements
    • Proficiency inKentico CMSor similar platforms (Drupal, AEM).
    • Solid understanding ofSEO best practicesto optimize web content.


    This is asix-month, remote contract roleideal for an experienced digital content strategist with a healthcare focus. You'll work closely with cross-functional teams to ensure digital content is accessible, engaging, and optimized for audience's needs.

    Innovation starts with people.

    Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

    2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
    Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
    Report this job