Associate Product Marketing Manager

BCforward is looking for Product Marketing Manager, Trailblazer Marketing

Title: Associate Product Marketing Manager, Trailblazer Marketing

Location: US - Remote (Hiring Manager Location: Burlington, MA)

Duration: 12 Months (with potential for extension or permanent hire)

Interview Process: 1 round

Job Description:

Are you an all-star team player who thrives in a fast-paced, collaborative environment? Do you love working cross-functionally and building meaningful relationships? If so, we want to hear from you! We’re seeking an innovative, creative marketer with strong interpersonal skills to join our Trailblazer Marketing team. This role focuses on fostering community engagement, advocating for customers, and amplifying their voices within Salesforce.

Responsibilities:

• Develop and execute the overarching strategy and roadmap for Trailblazer Marketing community programs and events.
• Lead community engagement initiatives, including AMAs, meet-and-greets, virtual user meetups, and other events.
• Create and distribute business communications to managed communities.
• Monitor social and community channels to identify and engage top talent and social influencers.
• Analyze community trends, gather feedback, and recommend improvements.
• Identify and manage new programs to amplify customer impact, collaborating with cross-functional teams.
• Track, measure, and report on community program initiatives.
• Build and maintain relationships with internal teams (Product, Marketing, Customer Support, Social Media).
• Actively engage with customers on social media, providing timely responses and support.
• Drive community growth by proactively supporting and guiding members.

Key Objectives:

• Build authentic, trusted relationships with customers — fostering mutual engagement.
• Manage Trailblazer Marketing operations, ensuring timely, high-quality deliverables.
• Identify gaps in customer events and address them proactively.
• Communicate workload and focus areas to leadership effectively.

Skills and Experience:

• 5+ years of relevant work experience, including customer-facing roles.
• Proven track record of delivering excellent customer experiences.
• Experience collaborating across multiple departments, time zones, and functions.
• Strong presentation and communication skills, including leadership-level presentations.
• Detail-oriented with excellent problem-solving skills.
• Ability to build consensus among diverse teams.
• Dynamic, confident, and positive mindset with a can-do attitude.
• Creative, innovative thinker with a passion for community building.

Tools & Must-Have Skills:

• Canva
• Splash
• Graphic design and basic video editing experience

Daily Responsibilities:

• Support daily operations of the Marketing Champions community, focusing on engagement and advocacy.
• Manage logistics for ongoing program activities and engagement strategies.
• Oversee community health metrics — membership, retention, engagement.
• Handle the Marketing Champions application process (400+ applications) and maintain related dashboards.
• Promote Salesforce events within internal program channels.
• Encourage cross-collaboration between the community and internal Salesforce teams.
• Provide regular updates and insights on community activities through Slack and other internal platforms.
• Lead the Community Group Leaders (CGL) Certification Voucher program.

Time Zones: Flexible, no specific time zone requirements.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

BCforward is looking for Product Marketing Manager, Trailblazer Marketing

Title: Associate Product Marketing Manager, Trailblazer Marketing

Location: US - Remote (Hiring Manager Location: Burlington, MA)

Duration: 12 Months (with potential for extension or permanent hire)

Interview Process: 1 round

Job Description:

Are you an all-star team player who thrives in a fast-paced, collaborative environment? Do you love working cross-functionally and building meaningful relationships? If so, we want to hear from you! We’re seeking an innovative, creative marketer with strong interpersonal skills to join our Trailblazer Marketing team. This role focuses on fostering community engagement, advocating for customers, and amplifying their voices within Salesforce.

Responsibilities:

• Develop and execute the overarching strategy and roadmap for Trailblazer Marketing community programs and events.
• Lead community engagement initiatives, including AMAs, meet-and-greets, virtual user meetups, and other events.
• Create and distribute business communications to managed communities.
• Monitor social and community channels to identify and engage top talent and social influencers.
• Analyze community trends, gather feedback, and recommend improvements.
• Identify and manage new programs to amplify customer impact, collaborating with cross-functional teams.
• Track, measure, and report on community program initiatives.
• Build and maintain relationships with internal teams (Product, Marketing, Customer Support, Social Media).
• Actively engage with customers on social media, providing timely responses and support.
• Drive community growth by proactively supporting and guiding members.

Key Objectives:

• Build authentic, trusted relationships with customers — fostering mutual engagement.
• Manage Trailblazer Marketing operations, ensuring timely, high-quality deliverables.
• Identify gaps in customer events and address them proactively.
• Communicate workload and focus areas to leadership effectively.

Skills and Experience:

• 5+ years of relevant work experience, including customer-facing roles.
• Proven track record of delivering excellent customer experiences.
• Experience collaborating across multiple departments, time zones, and functions.
• Strong presentation and communication skills, including leadership-level presentations.
• Detail-oriented with excellent problem-solving skills.
• Ability to build consensus among diverse teams.
• Dynamic, confident, and positive mindset with a can-do attitude.
• Creative, innovative thinker with a passion for community building.

Tools & Must-Have Skills:

• Canva
• Splash
• Graphic design and basic video editing experience

Daily Responsibilities:

• Support daily operations of the Marketing Champions community, focusing on engagement and advocacy.
• Manage logistics for ongoing program activities and engagement strategies.
• Oversee community health metrics — membership, retention, engagement.
• Handle the Marketing Champions application process (400+ applications) and maintain related dashboards.
• Promote Salesforce events within internal program channels.
• Encourage cross-collaboration between the community and internal Salesforce teams.
• Provide regular updates and insights on community activities through Slack and other internal platforms.
• Lead the Community Group Leaders (CGL) Certification Voucher program.

Time Zones: Flexible, no specific time zone requirements.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.