Associate Director Strategy
Salary undisclosed
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Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. POSITION SUMMARY: Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. and direction to support development of communications initiatives for clients. Acts as the voice of the consumer in bringing human truths, shopper triggers, and shopper barriers to the planning process. Works closely with the Marketing Science, Account Management, Creative and Media teams, this position provides both and internal and client facing strategic direction and briefing of big ideas. CORE JOB FUNCTIONS: Leads brand, creative, retail strategy in partnership with account teams (agency and client) on annual brand and campaign planning Takes ownership of building data-driven strategies to improve the effectiveness of communications programs Uncovers key consumer and shopper insights to deliver powerful marketing strategies to deliver inspiring creative that drives shopper behavior change Partners closely with research team in developing quantitative shopper studies and integrating learnings into marketing strategy Research innovative and cutting-edge techniques and methodologies Leads the development or relevant and inspirational creative briefs to solve client challenges Define the client’s challenge, business opportunity and shopper target Use research and strategy tools to gather information about the shopper/consumer and culture including: MRI Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, IRI Panel Identify consumer/shopper mindset and behavior to uncover pivotal insight and develop marketing strategy Takes agile, collaborative approach to briefing creative teams on their commerce assignments Evaluate creative concepts, ensuring they are on strategy and meet client objectives Present strategy section of program ideas and creative concepts presentation to client Evaluate national program tactics and media plans against agreed upon strategies to ensure alignment; suggest alternatives where necessary Support client’s annual planning activities and ad hoc requests by leveraging client research and all other available data sources/tools Proactively monitors consumer and retailer news and trends and share with broader strategy team and assigned client team(s) KNOWLEDGE & SKILL REQUIREMENTS: Bachelor’s degree in advertising, communications, behavioral science (sociology, psychology, anthropology) or analytic field (statistics, social science research) preferred 5-7 years of experience in research, strategic planning, or related field, preferably at an agency, CPG company, research company, or consulting firm Applied experience with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse Experience with sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data a plus Strong knowledge of North America retail enviornments and touchpoints (Global a plus) Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follows up on outstanding issues; asks relevant questions Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach Proven ability to communicate complex, technical concepts to non-quantitative audience Ability to build relationships across team, departments, vendors and clients Ability to effectively manage timelines and deliverables of multiple projects simultaneously Exceptional oral and written communications skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$75,000—$180,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. POSITION SUMMARY: Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. and direction to support development of communications initiatives for clients. Acts as the voice of the consumer in bringing human truths, shopper triggers, and shopper barriers to the planning process. Works closely with the Marketing Science, Account Management, Creative and Media teams, this position provides both and internal and client facing strategic direction and briefing of big ideas. CORE JOB FUNCTIONS: Leads brand, creative, retail strategy in partnership with account teams (agency and client) on annual brand and campaign planning Takes ownership of building data-driven strategies to improve the effectiveness of communications programs Uncovers key consumer and shopper insights to deliver powerful marketing strategies to deliver inspiring creative that drives shopper behavior change Partners closely with research team in developing quantitative shopper studies and integrating learnings into marketing strategy Research innovative and cutting-edge techniques and methodologies Leads the development or relevant and inspirational creative briefs to solve client challenges Define the client’s challenge, business opportunity and shopper target Use research and strategy tools to gather information about the shopper/consumer and culture including: MRI Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, IRI Panel Identify consumer/shopper mindset and behavior to uncover pivotal insight and develop marketing strategy Takes agile, collaborative approach to briefing creative teams on their commerce assignments Evaluate creative concepts, ensuring they are on strategy and meet client objectives Present strategy section of program ideas and creative concepts presentation to client Evaluate national program tactics and media plans against agreed upon strategies to ensure alignment; suggest alternatives where necessary Support client’s annual planning activities and ad hoc requests by leveraging client research and all other available data sources/tools Proactively monitors consumer and retailer news and trends and share with broader strategy team and assigned client team(s) KNOWLEDGE & SKILL REQUIREMENTS: Bachelor’s degree in advertising, communications, behavioral science (sociology, psychology, anthropology) or analytic field (statistics, social science research) preferred 5-7 years of experience in research, strategic planning, or related field, preferably at an agency, CPG company, research company, or consulting firm Applied experience with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse Experience with sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data a plus Strong knowledge of North America retail enviornments and touchpoints (Global a plus) Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follows up on outstanding issues; asks relevant questions Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach Proven ability to communicate complex, technical concepts to non-quantitative audience Ability to build relationships across team, departments, vendors and clients Ability to effectively manage timelines and deliverables of multiple projects simultaneously Exceptional oral and written communications skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$75,000—$180,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. POSITION SUMMARY: Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. and direction to support development of communications initiatives for clients. Acts as the voice of the consumer in bringing human truths, shopper triggers, and shopper barriers to the planning process. Works closely with the Marketing Science, Account Management, Creative and Media teams, this position provides both and internal and client facing strategic direction and briefing of big ideas. CORE JOB FUNCTIONS: Leads brand, creative, retail strategy in partnership with account teams (agency and client) on annual brand and campaign planning Takes ownership of building data-driven strategies to improve the effectiveness of communications programs Uncovers key consumer and shopper insights to deliver powerful marketing strategies to deliver inspiring creative that drives shopper behavior change Partners closely with research team in developing quantitative shopper studies and integrating learnings into marketing strategy Research innovative and cutting-edge techniques and methodologies Leads the development or relevant and inspirational creative briefs to solve client challenges Define the client’s challenge, business opportunity and shopper target Use research and strategy tools to gather information about the shopper/consumer and culture including: MRI Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, IRI Panel Identify consumer/shopper mindset and behavior to uncover pivotal insight and develop marketing strategy Takes agile, collaborative approach to briefing creative teams on their commerce assignments Evaluate creative concepts, ensuring they are on strategy and meet client objectives Present strategy section of program ideas and creative concepts presentation to client Evaluate national program tactics and media plans against agreed upon strategies to ensure alignment; suggest alternatives where necessary Support client’s annual planning activities and ad hoc requests by leveraging client research and all other available data sources/tools Proactively monitors consumer and retailer news and trends and share with broader strategy team and assigned client team(s) KNOWLEDGE & SKILL REQUIREMENTS: Bachelor’s degree in advertising, communications, behavioral science (sociology, psychology, anthropology) or analytic field (statistics, social science research) preferred 5-7 years of experience in research, strategic planning, or related field, preferably at an agency, CPG company, research company, or consulting firm Applied experience with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse Experience with sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data a plus Strong knowledge of North America retail enviornments and touchpoints (Global a plus) Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follows up on outstanding issues; asks relevant questions Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach Proven ability to communicate complex, technical concepts to non-quantitative audience Ability to build relationships across team, departments, vendors and clients Ability to effectively manage timelines and deliverables of multiple projects simultaneously Exceptional oral and written communications skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$75,000—$180,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. POSITION SUMMARY: Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. and direction to support development of communications initiatives for clients. Acts as the voice of the consumer in bringing human truths, shopper triggers, and shopper barriers to the planning process. Works closely with the Marketing Science, Account Management, Creative and Media teams, this position provides both and internal and client facing strategic direction and briefing of big ideas. CORE JOB FUNCTIONS: Leads brand, creative, retail strategy in partnership with account teams (agency and client) on annual brand and campaign planning Takes ownership of building data-driven strategies to improve the effectiveness of communications programs Uncovers key consumer and shopper insights to deliver powerful marketing strategies to deliver inspiring creative that drives shopper behavior change Partners closely with research team in developing quantitative shopper studies and integrating learnings into marketing strategy Research innovative and cutting-edge techniques and methodologies Leads the development or relevant and inspirational creative briefs to solve client challenges Define the client’s challenge, business opportunity and shopper target Use research and strategy tools to gather information about the shopper/consumer and culture including: MRI Simmons, Mintel, YPulse, Infegy, Kantar Retail IQ, IRI Panel Identify consumer/shopper mindset and behavior to uncover pivotal insight and develop marketing strategy Takes agile, collaborative approach to briefing creative teams on their commerce assignments Evaluate creative concepts, ensuring they are on strategy and meet client objectives Present strategy section of program ideas and creative concepts presentation to client Evaluate national program tactics and media plans against agreed upon strategies to ensure alignment; suggest alternatives where necessary Support client’s annual planning activities and ad hoc requests by leveraging client research and all other available data sources/tools Proactively monitors consumer and retailer news and trends and share with broader strategy team and assigned client team(s) KNOWLEDGE & SKILL REQUIREMENTS: Bachelor’s degree in advertising, communications, behavioral science (sociology, psychology, anthropology) or analytic field (statistics, social science research) preferred 5-7 years of experience in research, strategic planning, or related field, preferably at an agency, CPG company, research company, or consulting firm Applied experience with database tools and systems such as MRI Simmons, Mintel, Infegy, YPulse Experience with sales (i.e. IRI/Nielsen/Retail Link), and shopper panel (IRI/Nielsen Panel, Numerator) data a plus Strong knowledge of North America retail enviornments and touchpoints (Global a plus) Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follows up on outstanding issues; asks relevant questions Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach Proven ability to communicate complex, technical concepts to non-quantitative audience Ability to build relationships across team, departments, vendors and clients Ability to effectively manage timelines and deliverables of multiple projects simultaneously Exceptional oral and written communications skills
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details._$75,000—$180,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.