Account-Based Marketing/Marketing Programs Manager
We're looking for an experienced, self-driven, and creative Account-Based Marketing (ABM) and Marketing Programs Manager to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams, Field Marketing, and Sales and will be responsible for managing and executing integrated marketing programs.
As a key player on our team, you'll work directly with the sales team to design and execute innovative marketing programs that focus on single, high-profile accounts. These programs will span across various marketing channels including events, direct mail, digital, and content campaigns. You will leverage tools like 6sense, Folloze, Splash, and more to craft compelling campaigns that move the needle, engage key decision-makers, and drive meaningful results.
We're looking for someone who is not afraid to experiment with new strategies, take initiative, and work autonomously while contributing to a collaborative and high-performing team.
How You'll Spend Your Time Here
Collaborate closely with sales teams to develop personalized ABM strategies for high-priority accounts.
Craft and execute multi-channel campaigns (direct mail, digital, content, workshops, events) that accelerate deals, drive pipeline, and engage key stakeholders.
Utilize ABM tools like 6sense and to gather insights and optimize campaign effectiveness.
Measure campaign success, track KPIs, and report results via Salesforce, Marketo, and Tableau, ensuring alignment with sales objectives.
Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
Own end-to-end execution of campaigns, from concept to delivery, including creative content and logistical coordination.
Collaborate with internal teams, including marketing, sales, and partner organizations, to ensure consistent messaging and seamless execution.
Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.
Skills:
We'd Love to Talk to You If You Have Many of the Following
5+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
Hands-on experience with crafting creative, integrated, multi-channel marketing campaigns that resonate with senior-level decision-makers.
Demonstrated ability to work independently, take initiative, and innovate within a fast-paced, high-pressure environment.
Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively with sales and other teams.
A strategic, results-driven mindset, with the ability to analyze and report on campaign performance to optimize future efforts.
Mastery of email copywriting, both for Marketing and Sales purposes
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Certifications in account based marketing, 6sense or Folloze courses.
Knowledge of reporting and analytics using Salesforce, 6sense and Tableau
Education:
5+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Bachelors degree in Marketing or related field
We're looking for an experienced, self-driven, and creative Account-Based Marketing (ABM) and Marketing Programs Manager to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams, Field Marketing, and Sales and will be responsible for managing and executing integrated marketing programs.
As a key player on our team, you'll work directly with the sales team to design and execute innovative marketing programs that focus on single, high-profile accounts. These programs will span across various marketing channels including events, direct mail, digital, and content campaigns. You will leverage tools like 6sense, Folloze, Splash, and more to craft compelling campaigns that move the needle, engage key decision-makers, and drive meaningful results.
We're looking for someone who is not afraid to experiment with new strategies, take initiative, and work autonomously while contributing to a collaborative and high-performing team.
How You'll Spend Your Time Here
Collaborate closely with sales teams to develop personalized ABM strategies for high-priority accounts.
Craft and execute multi-channel campaigns (direct mail, digital, content, workshops, events) that accelerate deals, drive pipeline, and engage key stakeholders.
Utilize ABM tools like 6sense and to gather insights and optimize campaign effectiveness.
Measure campaign success, track KPIs, and report results via Salesforce, Marketo, and Tableau, ensuring alignment with sales objectives.
Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
Own end-to-end execution of campaigns, from concept to delivery, including creative content and logistical coordination.
Collaborate with internal teams, including marketing, sales, and partner organizations, to ensure consistent messaging and seamless execution.
Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.
Skills:
We'd Love to Talk to You If You Have Many of the Following
5+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
Hands-on experience with crafting creative, integrated, multi-channel marketing campaigns that resonate with senior-level decision-makers.
Demonstrated ability to work independently, take initiative, and innovate within a fast-paced, high-pressure environment.
Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively with sales and other teams.
A strategic, results-driven mindset, with the ability to analyze and report on campaign performance to optimize future efforts.
Mastery of email copywriting, both for Marketing and Sales purposes
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Certifications in account based marketing, 6sense or Folloze courses.
Knowledge of reporting and analytics using Salesforce, 6sense and Tableau
Education:
5+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
Bachelors degree in Marketing or related field