Senior Data Analyst, Digital Analytics

Software Guidance & Assistance, Inc., (SGA), is searching for an Senior Data Analyst, Digital Analytics for a FULL TIME assignment with one of our premier Sports & Entertainment clients in Westchester NY
The Role

Provide digital insights and analytics in support initiatives.

• Provide insight and analysis to multiple stakeholders to help drive the business of several digital platforms idigital initiatives.
• Develop dashboards, produce ad hoc reporting, and identify KPIs that support the business needs of multiple stakeholders, including Marketing, Digital, and Product Management. Organize and communicate insights and recommendations clearly and concisely.
• Define Adobe Analytics tracking requirements for new and existing web and mobile sites. Work with product and development teams to implement and test tagging strategies.
• Identify trends and opportunities and answer business questions utilizing and integrating data from multiple sources and large data sets.
• Participate in the integration of digital analytics into the datalake. Be a subject matter expert on digital analytics data design and use within the data lake.
• Support the marketing team by providing guidance on tracking and execution for their marketing initiatives and deliver appropriate reporting on marketing campaign performance.
• Support the digital analytics program for through reporting pre, in, and post tournament. Collaborate with business operations team and outside vendors to implement an effective and efficient tagging strategy on digital platforms.
• Manage the 3rd party pixel implementation process on digital properties using Adobe tag management tools. Partner with marketing and external agencies to develop optimized pixel placement strategy.

Required

• Bachelor's Degree required
• 5 years' work experience in a similar role
• Experience administering and using Adobe Analytics/Omniture or other digital analytic platforms
• Strong analytic skills, with the ability to analyze raw data, draw conclusions and effectively communicate actionable recommendations
• Excellent time management and the ability to balance competing tasks and priorities
• Ability to work independently with minimal supervision
• Some familiarity with Sql and relational database concepts preferred
• Familiarity with data visualization tools, especially Tableau, preferred
• Experience with Adobe Experience Cloud products including Audience Manager, DTM/Launch, and Campaign preferred but not required
• This position is designated as hybrid/flex and may allow for both remote and on-site work. Any such position must meet the current hybrid/flex requirements as updated from time to time.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Software Guidance & Assistance, Inc., (SGA), is searching for an Senior Data Analyst, Digital Analytics for a FULL TIME assignment with one of our premier Sports & Entertainment clients in Westchester NY
The Role

Provide digital insights and analytics in support initiatives.

• Provide insight and analysis to multiple stakeholders to help drive the business of several digital platforms idigital initiatives.
• Develop dashboards, produce ad hoc reporting, and identify KPIs that support the business needs of multiple stakeholders, including Marketing, Digital, and Product Management. Organize and communicate insights and recommendations clearly and concisely.
• Define Adobe Analytics tracking requirements for new and existing web and mobile sites. Work with product and development teams to implement and test tagging strategies.
• Identify trends and opportunities and answer business questions utilizing and integrating data from multiple sources and large data sets.
• Participate in the integration of digital analytics into the datalake. Be a subject matter expert on digital analytics data design and use within the data lake.
• Support the marketing team by providing guidance on tracking and execution for their marketing initiatives and deliver appropriate reporting on marketing campaign performance.
• Support the digital analytics program for through reporting pre, in, and post tournament. Collaborate with business operations team and outside vendors to implement an effective and efficient tagging strategy on digital platforms.
• Manage the 3rd party pixel implementation process on digital properties using Adobe tag management tools. Partner with marketing and external agencies to develop optimized pixel placement strategy.

Required

• Bachelor's Degree required
• 5 years' work experience in a similar role
• Experience administering and using Adobe Analytics/Omniture or other digital analytic platforms
• Strong analytic skills, with the ability to analyze raw data, draw conclusions and effectively communicate actionable recommendations
• Excellent time management and the ability to balance competing tasks and priorities
• Ability to work independently with minimal supervision
• Some familiarity with Sql and relational database concepts preferred
• Familiarity with data visualization tools, especially Tableau, preferred
• Experience with Adobe Experience Cloud products including Audience Manager, DTM/Launch, and Campaign preferred but not required
• This position is designated as hybrid/flex and may allow for both remote and on-site work. Any such position must meet the current hybrid/flex requirements as updated from time to time.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.