Demand Generation Manager

Senior Manager, Demand Generation

Kendall Square, hybrid, 3x per week (Monday, Wednesday, Thursday)

Compensation: $125 - $140k base salary, plus bonus and equity

The world relies on distributors to sell nearly every physical product. But, despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Our SaaS CRM is changing that.

With AI-powered sales software, our client is breaking through the complexity of selling millions of products and making it easier for distributors to anticipate customer needs. Their mission is to bring the distribution industry into the modern age and the results speak for themselves. Distributors using us see 10x ROI, faster new hire ramp-up, and happier sales teams.

They launched 6 years ago as a solution to a real-world problem. They make it so that sales orgs are understanding their customers’ timelines and needs, even before the customer.

They can integrate with any ERP, ecommerce platform, and other technologies to analyze data. This information allows the sales team to upsell and cross-sell in a perfectly timed, relevant and precise manner.

2025 is set to be a huge year. To hit their growth goals, they need someone laser-focused on driving demand.

The role:

That’s where you come in. This isn’t a “just run the playbook” role. As Senior Manager, Demand Generation, you’ll own and execute our entire demand generation strategy. You’ll create and lead programs that attract prospects and get them excited to buy. From launching creative campaigns to testing bold ideas, your work will play a critical role in delivering the leads the sales team needs to succeed.

Reporting to the Head of Marketing, you’ll work closely with their growing marketing and sales teams and have the autonomy to shape and own your work. Success in this role means hitting key goals like pipeline creation, lead quality, and campaign performance—all while helping stay ahead of our ambitious growth targets.

If you’re someone who thrives on creating and executing a vision, testing bold ideas, and taking ownership of results, we'd love to talk more. This is a hybrid role, 3 days/week in our Cambridge office, directly next to the Kendall Square T.

What you’ll do:

• Run demand generation programs: Build and execute strategies that surface new opportunities for our BDRs to follow up on, ensuring a steady flow of high-quality leads into the pipeline.
• Optimize paid media: Manage our paid ad agency, oversee ad strategy and performance, and ensure every dollar spent delivers maximum ROI while consistently fueling inbound demand.
• Develop nurture programs: Create campaigns to keep "not now" prospects engaged, ensuring we stay top-of-mind until the timing is right for them to buy.
• Drive ABM success: Design and execute personalized campaigns targeting high-value accounts, using creative strategies to break into key markets.
• Experiment and scale: Test and iterate on new ideas—such as micro-events, direct mail, or creative outreach—to discover what works and scale successful programs.
• Collaborate across teams: Partner with Sales, Content, and RevOps to align strategies, share insights, and ensure seamless execution across the funnel.
• Measure and optimize: Track campaign performance, analyze ROI, and continuously refine strategies to improve outcomes.

Who you are:

• You have 3-7+ years in demand generation or growth marketing in a B2B SaaS environment.
• You’re resourceful and scrappy. You know how to make things happen.
• You’re results-driven. You focus on outcomes and use data to track performance and optimize campaigns.
• You have a bias for action. You take initiative, love testing and learning, and aren’t afraid to take risks if they’re measurable.
• You’re collaborative yet independent. You work well with others but don’t need hand-holding to get things done.
• You’re a confident communicator. You’re comfortable being the face of a webinar or event and connecting authentically with your audience.
• You have strong expertise with platforms like Google Ads and LinkedIn, with a proven ability to manage and optimize campaigns for performance.
• You’re creative and think outside the box. We’re building a standout product, so your campaigns need to stand out too.
• You’ve used tools like HubSpot, Salesforce, and Outreach—you can set up and run an automated campaign on your own.
• Bonus points if you have experience with account-based marketing campaigns

Why work here?

In 2022, they raised a $22M Series A. They live by our values on a daily basis, including:

• Customers come first. Our customers’ success is our north star.
• Think big, start small. We’re experimental innovators. We dream big – as big as revolutionizing an entire industry. But we try out our ideas on a smaller scale. We fail fast and learn quickly.
• Own our results. Each of us owns this company, and we act like it.
• Be open. We’re big believes in honesty and candor. We know that better decisions are made through collaboration.
• One team. We are all on this journey together.

Does this sound like a venture you’d like to join? We look forward to hearing from you!

Senior Manager, Demand Generation

Kendall Square, hybrid, 3x per week (Monday, Wednesday, Thursday)

Compensation: $125 - $140k base salary, plus bonus and equity

The world relies on distributors to sell nearly every physical product. But, despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Our SaaS CRM is changing that.

With AI-powered sales software, our client is breaking through the complexity of selling millions of products and making it easier for distributors to anticipate customer needs. Their mission is to bring the distribution industry into the modern age and the results speak for themselves. Distributors using us see 10x ROI, faster new hire ramp-up, and happier sales teams.

They launched 6 years ago as a solution to a real-world problem. They make it so that sales orgs are understanding their customers’ timelines and needs, even before the customer.

They can integrate with any ERP, ecommerce platform, and other technologies to analyze data. This information allows the sales team to upsell and cross-sell in a perfectly timed, relevant and precise manner.

2025 is set to be a huge year. To hit their growth goals, they need someone laser-focused on driving demand.

The role:

That’s where you come in. This isn’t a “just run the playbook” role. As Senior Manager, Demand Generation, you’ll own and execute our entire demand generation strategy. You’ll create and lead programs that attract prospects and get them excited to buy. From launching creative campaigns to testing bold ideas, your work will play a critical role in delivering the leads the sales team needs to succeed.

Reporting to the Head of Marketing, you’ll work closely with their growing marketing and sales teams and have the autonomy to shape and own your work. Success in this role means hitting key goals like pipeline creation, lead quality, and campaign performance—all while helping stay ahead of our ambitious growth targets.

If you’re someone who thrives on creating and executing a vision, testing bold ideas, and taking ownership of results, we'd love to talk more. This is a hybrid role, 3 days/week in our Cambridge office, directly next to the Kendall Square T.

What you’ll do:

• Run demand generation programs: Build and execute strategies that surface new opportunities for our BDRs to follow up on, ensuring a steady flow of high-quality leads into the pipeline.
• Optimize paid media: Manage our paid ad agency, oversee ad strategy and performance, and ensure every dollar spent delivers maximum ROI while consistently fueling inbound demand.
• Develop nurture programs: Create campaigns to keep "not now" prospects engaged, ensuring we stay top-of-mind until the timing is right for them to buy.
• Drive ABM success: Design and execute personalized campaigns targeting high-value accounts, using creative strategies to break into key markets.
• Experiment and scale: Test and iterate on new ideas—such as micro-events, direct mail, or creative outreach—to discover what works and scale successful programs.
• Collaborate across teams: Partner with Sales, Content, and RevOps to align strategies, share insights, and ensure seamless execution across the funnel.
• Measure and optimize: Track campaign performance, analyze ROI, and continuously refine strategies to improve outcomes.

Who you are:

• You have 3-7+ years in demand generation or growth marketing in a B2B SaaS environment.
• You’re resourceful and scrappy. You know how to make things happen.
• You’re results-driven. You focus on outcomes and use data to track performance and optimize campaigns.
• You have a bias for action. You take initiative, love testing and learning, and aren’t afraid to take risks if they’re measurable.
• You’re collaborative yet independent. You work well with others but don’t need hand-holding to get things done.
• You’re a confident communicator. You’re comfortable being the face of a webinar or event and connecting authentically with your audience.
• You have strong expertise with platforms like Google Ads and LinkedIn, with a proven ability to manage and optimize campaigns for performance.
• You’re creative and think outside the box. We’re building a standout product, so your campaigns need to stand out too.
• You’ve used tools like HubSpot, Salesforce, and Outreach—you can set up and run an automated campaign on your own.
• Bonus points if you have experience with account-based marketing campaigns

Why work here?

In 2022, they raised a $22M Series A. They live by our values on a daily basis, including:

• Customers come first. Our customers’ success is our north star.
• Think big, start small. We’re experimental innovators. We dream big – as big as revolutionizing an entire industry. But we try out our ideas on a smaller scale. We fail fast and learn quickly.
• Own our results. Each of us owns this company, and we act like it.
• Be open. We’re big believes in honesty and candor. We know that better decisions are made through collaboration.
• One team. We are all on this journey together.

Does this sound like a venture you’d like to join? We look forward to hearing from you!