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Digital Marketing Manager

Salary undisclosed

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Description

We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role.

Responsibilities:

Lead the strategic analysis and reporting of digital customer journeys
Ensure the optimization and accuracy of data management
Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic
Develop robust tracking solutions and navigate privacy regulations
Manage marketing analytics tools and maintain data accuracy
Direct the creation of dashboards and data visualization
Spearhead A/B testing and tagging initiatives
Oversee a team and maintain budget accountability
Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition
Ensure brand awareness and consumer awareness through effective campaign planning.

Requirements

Proven track record with a minimum of 7 years of experience in a similar role

Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) software

Demonstrated expertise in data analysis and interpretation, with a focus on marketing analytics, data layer management, tagging and measuring

Strong understanding and experience in building and enhancing brand awareness and customer lifecycle

Experience in campaign planning and execution across various digital platforms

Proven ability to drive consumer awareness and engagement through innovative digital marketing strategies

Demonstrable success in customer acquisition and retention

Experience in creating impactful digital experiences for a variety of customer segments

Strong knowledge and experience in eCommerce and its role in driving business growth

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job
Description

We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role.

Responsibilities:

Lead the strategic analysis and reporting of digital customer journeys
Ensure the optimization and accuracy of data management
Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic
Develop robust tracking solutions and navigate privacy regulations
Manage marketing analytics tools and maintain data accuracy
Direct the creation of dashboards and data visualization
Spearhead A/B testing and tagging initiatives
Oversee a team and maintain budget accountability
Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition
Ensure brand awareness and consumer awareness through effective campaign planning.

Requirements

Proven track record with a minimum of 7 years of experience in a similar role

Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) software

Demonstrated expertise in data analysis and interpretation, with a focus on marketing analytics, data layer management, tagging and measuring

Strong understanding and experience in building and enhancing brand awareness and customer lifecycle

Experience in campaign planning and execution across various digital platforms

Proven ability to drive consumer awareness and engagement through innovative digital marketing strategies

Demonstrable success in customer acquisition and retention

Experience in creating impactful digital experiences for a variety of customer segments

Strong knowledge and experience in eCommerce and its role in driving business growth

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job