Brand Marketing & Social Media Manager

BRAND MARKETING & SOCIAL MEDIA MANAGER

About the Company - Amanda Uprichard is a NYC-based female-owned contemporary fashion brand dedicated to designing pieces that make women feel confident, attractive, and powerful. Our brand is sold through direct e-commerce channels, Shopbop, Revolve, and leading department and specialty stores nationwide.

About the Role - The Brand Marketing & Social Media Manager will lead and execute comprehensive brand marketing initiatives, social media strategy, and influencer partnerships to enhance brand awareness, engagement, and customer loyalty.

Responsibilities

• Develop and execute a comprehensive brand marketing strategy, integrating social media, influencer marketing, partnerships, PR, events, and content creation to drive brand awareness, engagement, and customer loyalty.
• Own and execute the social media strategy, including content planning, posting, community engagement, and platform growth (Instagram, TikTok, Pinterest, and emerging channels).
• Oversee content creation and execution, including monthly content calendars, visual storytelling, user-generated content, and product launch campaigns in collaboration with the creative team.
• Act as the point person for PR agencies, ensuring brand messaging aligns with media outreach, press placements, and PR-driven initiatives.
• Lead influencer marketing strategy, including scouting, negotiating partnerships, managing campaigns, and tracking performance to maximize brand exposure and ROI.
• Plan and execute brand activations, strategic collaborations, and experiential marketing events to enhance customer engagement and visibility.
• Analyze marketing and social media performance, preparing reports with actionable insights and recommendations to optimize efforts.
• Stay ahead of fashion industry trends, emerging digital marketing strategies, and evolving social media best practices to maintain Amanda Uprichard’s competitive edge.

Qualifications - 5+ years of experience in brand marketing, social media, and influencer marketing, preferably within the fashion industry.

Required Skills

• Strong understanding of brand positioning, storytelling, and consumer engagement.
• Expertise in social media strategy, with a deep understanding of Instagram, TikTok, and emerging platforms.
• Experience in influencer marketing, including sourcing, negotiation, and campaign management.
• Ability to conceptualize and execute creative marketing campaigns that drive brand awareness and conversion.
• Strong analytical skills to track performance metrics and optimize marketing efforts.
• Excellent written and verbal communication skills, with a keen eye for copy and visual aesthetics.
• Experience managing a team and collaborating cross-functionally.
• Passion for contemporary fashion and digital marketing innovation.

Preferred Skills

Pay range and compensation package - Competitive salary

Equal Opportunity Statement - Include a statement on commitment to diversity and inclusivity.

PERKS & BENEFITS

• Health, dental, and vision insurance
• 401K plan
• Gym membership
• Growth opportunities in a dynamic and creative environment
• This is an in-office role (5 days per week) based in NYC.

To apply, send your resume to [email protected].

BRAND MARKETING & SOCIAL MEDIA MANAGER

About the Company - Amanda Uprichard is a NYC-based female-owned contemporary fashion brand dedicated to designing pieces that make women feel confident, attractive, and powerful. Our brand is sold through direct e-commerce channels, Shopbop, Revolve, and leading department and specialty stores nationwide.

About the Role - The Brand Marketing & Social Media Manager will lead and execute comprehensive brand marketing initiatives, social media strategy, and influencer partnerships to enhance brand awareness, engagement, and customer loyalty.

Responsibilities

• Develop and execute a comprehensive brand marketing strategy, integrating social media, influencer marketing, partnerships, PR, events, and content creation to drive brand awareness, engagement, and customer loyalty.
• Own and execute the social media strategy, including content planning, posting, community engagement, and platform growth (Instagram, TikTok, Pinterest, and emerging channels).
• Oversee content creation and execution, including monthly content calendars, visual storytelling, user-generated content, and product launch campaigns in collaboration with the creative team.
• Act as the point person for PR agencies, ensuring brand messaging aligns with media outreach, press placements, and PR-driven initiatives.
• Lead influencer marketing strategy, including scouting, negotiating partnerships, managing campaigns, and tracking performance to maximize brand exposure and ROI.
• Plan and execute brand activations, strategic collaborations, and experiential marketing events to enhance customer engagement and visibility.
• Analyze marketing and social media performance, preparing reports with actionable insights and recommendations to optimize efforts.
• Stay ahead of fashion industry trends, emerging digital marketing strategies, and evolving social media best practices to maintain Amanda Uprichard’s competitive edge.

Qualifications - 5+ years of experience in brand marketing, social media, and influencer marketing, preferably within the fashion industry.

Required Skills

• Strong understanding of brand positioning, storytelling, and consumer engagement.
• Expertise in social media strategy, with a deep understanding of Instagram, TikTok, and emerging platforms.
• Experience in influencer marketing, including sourcing, negotiation, and campaign management.
• Ability to conceptualize and execute creative marketing campaigns that drive brand awareness and conversion.
• Strong analytical skills to track performance metrics and optimize marketing efforts.
• Excellent written and verbal communication skills, with a keen eye for copy and visual aesthetics.
• Experience managing a team and collaborating cross-functionally.
• Passion for contemporary fashion and digital marketing innovation.

Preferred Skills

Pay range and compensation package - Competitive salary

Equal Opportunity Statement - Include a statement on commitment to diversity and inclusivity.

PERKS & BENEFITS

• Health, dental, and vision insurance
• 401K plan
• Gym membership
• Growth opportunities in a dynamic and creative environment
• This is an in-office role (5 days per week) based in NYC.

To apply, send your resume to [email protected].