Director of Marketing

ABOUT VICTORY LIVEVictory Live is a private equity backed technology company aimed at maximizing distribution and yield for live event ticket inventory. We provide an end-to-end software platform for the live ticketing industry, managing thousands of sports, theater and live music event tickets on behalf of artists, promoters, teams, venues and professional resellers. Victory Live’s comprehensive offerings include an established B2B marketplace along with both a full-service and an automated SaaS platform to handle all elements of the ticket sales lifecycle, from ingestion to sales fulfillment.

THE POSITION

Victory Live is seeking an experienced and dynamic Director, Marketing to lead our marketing efforts by developing and executing strategies, policies, and campaigns aimed to create awareness, communicate value, capture demand, and collect results. Reporting to the President and working with a small team of marketing enthusiasts, this role will be a player coach: you’ll be expected to both lead and do, balancing hands-on marketing execution with strategic planning and vendor management. Victory Live has a variety of products and services and our marketing team is a key cog in collaboration across all of the company’s business functions, including product, sales and partnerships, analytics, technology, accounting, operations, and more. The role is part brand marketer, part product marketer, and part e-commerce marketer, all while being a marketing technology evangelist. This is a unique opportunity to drive significant value with creative freedom across our channels, ultimately leading to an enhanced presence in market that Victory Live is the most trusted and innovative solution for optimizing ticket sales.

Responsibilities

• Strategy + Execution – Design, implement, and optimize multi-channel marketing strategies and campaigns to drive customer acquisition and engagement, including our product and service users (B2B) and our retail ticket marketplace (B2C)
• Sales Enablement – Manage and optimize our HubSpot Marketing Hub, working closely with our CRM Administrator to optimize lead tracking, campaign performance, and insights
• Messaging + Content – Own the look, feel, and voice of the company by working close with business developers to deeply understand competitive dynamics, market forces, product differentiation, and nuanced insight into the psychology and journey of our customers, leading to a carefully crafted compelling message
• Marketing Collateral + Assets – Own the process, delivery, maintenance, and effectiveness of website, decks, case studies, one-sheeters, and other assets created to communicate brand message and customer value
• Events + Tradeshows – Manage conference, event, and partner hospitality schedule and initiatives to best fit marketing goals and the needs of revenue teams
• Digital Demand Generation – Design, execute, and track digital campaigns related to digital marketing (SEO and PPC), social media, digital media, and other channels
• Product Collaboration – Facilitate collaboration between product management and revenue generators to develop go-to-market plans, including market-based insights to inform and strengthen product-market fit.
• Ownership – Be the senior-most marketing executive at the organization, responsible for balancing a budget, managing up to leadership, cross to peers, and down to reports
  
  

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field
• Minimum of 6 years of experience in marketing, 3 of which with management experience
• Proficient with Google Workspace and Microsoft Office Suite
• Creativity, an eye for design excellence, and flexibility to listen and adapt
• Ability to see the whole picture and distill fragment information into clear output
• Strong experience with HubSpot Marketing Hub
• Experience with Google Analytics, SEO, and PPC strategies
• Experience in the live event ticketing industry
• Experience with e-commerce and/or ticket marketplaces
• Understanding of promotional principles and product/service marketing techniques
• Knowledge of live ticket sales and/or experience working within a fast-paced industry is a plus
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.
  
  

Victory Live is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law.

ABOUT VICTORY LIVEVictory Live is a private equity backed technology company aimed at maximizing distribution and yield for live event ticket inventory. We provide an end-to-end software platform for the live ticketing industry, managing thousands of sports, theater and live music event tickets on behalf of artists, promoters, teams, venues and professional resellers. Victory Live’s comprehensive offerings include an established B2B marketplace along with both a full-service and an automated SaaS platform to handle all elements of the ticket sales lifecycle, from ingestion to sales fulfillment.

THE POSITION

Victory Live is seeking an experienced and dynamic Director, Marketing to lead our marketing efforts by developing and executing strategies, policies, and campaigns aimed to create awareness, communicate value, capture demand, and collect results. Reporting to the President and working with a small team of marketing enthusiasts, this role will be a player coach: you’ll be expected to both lead and do, balancing hands-on marketing execution with strategic planning and vendor management. Victory Live has a variety of products and services and our marketing team is a key cog in collaboration across all of the company’s business functions, including product, sales and partnerships, analytics, technology, accounting, operations, and more. The role is part brand marketer, part product marketer, and part e-commerce marketer, all while being a marketing technology evangelist. This is a unique opportunity to drive significant value with creative freedom across our channels, ultimately leading to an enhanced presence in market that Victory Live is the most trusted and innovative solution for optimizing ticket sales.

Responsibilities

• Strategy + Execution – Design, implement, and optimize multi-channel marketing strategies and campaigns to drive customer acquisition and engagement, including our product and service users (B2B) and our retail ticket marketplace (B2C)
• Sales Enablement – Manage and optimize our HubSpot Marketing Hub, working closely with our CRM Administrator to optimize lead tracking, campaign performance, and insights
• Messaging + Content – Own the look, feel, and voice of the company by working close with business developers to deeply understand competitive dynamics, market forces, product differentiation, and nuanced insight into the psychology and journey of our customers, leading to a carefully crafted compelling message
• Marketing Collateral + Assets – Own the process, delivery, maintenance, and effectiveness of website, decks, case studies, one-sheeters, and other assets created to communicate brand message and customer value
• Events + Tradeshows – Manage conference, event, and partner hospitality schedule and initiatives to best fit marketing goals and the needs of revenue teams
• Digital Demand Generation – Design, execute, and track digital campaigns related to digital marketing (SEO and PPC), social media, digital media, and other channels
• Product Collaboration – Facilitate collaboration between product management and revenue generators to develop go-to-market plans, including market-based insights to inform and strengthen product-market fit.
• Ownership – Be the senior-most marketing executive at the organization, responsible for balancing a budget, managing up to leadership, cross to peers, and down to reports
  
  

Requirements

• Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field
• Minimum of 6 years of experience in marketing, 3 of which with management experience
• Proficient with Google Workspace and Microsoft Office Suite
• Creativity, an eye for design excellence, and flexibility to listen and adapt
• Ability to see the whole picture and distill fragment information into clear output
• Strong experience with HubSpot Marketing Hub
• Experience with Google Analytics, SEO, and PPC strategies
• Experience in the live event ticketing industry
• Experience with e-commerce and/or ticket marketplaces
• Understanding of promotional principles and product/service marketing techniques
• Knowledge of live ticket sales and/or experience working within a fast-paced industry is a plus
• Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.
  
  

Victory Live is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law.