Senior Manager, Marketing Data Analytics

Marketing Analytics

The Senior Manager, Marketing Analytics role is responsible for performing analysis for marketing campaigns and understanding how marketing is impacting the business. Under limited supervision, this job evaluates data from advertising platforms, web analytics, and other marketing related sources in conjunction with business outcomes to generate reporting that is distributed to marketing stakeholders.

Key Responsibilities and Duties

• Work cross-functionally with marketing strategy and execution teams to holistically understand marketing initiatives.
• Collaborate with data science teams to develop measurement strategies that align with the goals of the business.
• Develop dashboard requirements for business intelligence teams to build.
• Conduct ongoing analysis of in-market campaigns to provide insight and optimization recommendations.
• Provide post-campaign reporting utilizing marketing and business data to all marketing stakeholders
• Carry out ad hoc analysis for marketing stakeholders
  

Educational Requirements

• Bachelor's Degree Required

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices .

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Marketing Analytics

The Senior Manager, Marketing Analytics role is responsible for performing analysis for marketing campaigns and understanding how marketing is impacting the business. Under limited supervision, this job evaluates data from advertising platforms, web analytics, and other marketing related sources in conjunction with business outcomes to generate reporting that is distributed to marketing stakeholders.

Key Responsibilities and Duties

• Work cross-functionally with marketing strategy and execution teams to holistically understand marketing initiatives.
• Collaborate with data science teams to develop measurement strategies that align with the goals of the business.
• Develop dashboard requirements for business intelligence teams to build.
• Conduct ongoing analysis of in-market campaigns to provide insight and optimization recommendations.
• Provide post-campaign reporting utilizing marketing and business data to all marketing stakeholders
• Carry out ad hoc analysis for marketing stakeholders
  

Educational Requirements

• Bachelor's Degree Required

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices .

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.