Sr Manager - AdTech

Role & Responsibilities

Essential Duties and Responsibilities include the following:

Specific responsibilities include:

• Strategic:
  • Digital Marketing: CRM, content, campaigns, database marketing, marketing technology, adtech
  • DTC: strategy, experience, consumer
• Operational:
  • Consumer KPIs: audience/database, engagement, ROI
  • Cross-business stewardship: DG, Experiential, eCommerce
  • Global SLAs: supporting KPIs

Responsibilities:

• Lead the marketing platform team and build the strategy for an audience and data intelligence capability including data engagement, segmenting and accompanying business model
• Clearly understand adtech and be the technical SME on ad campaign execution from traffic to optimization.
• Understand ad placements, formats, creative and workflows related to adtech platforms, identity, ad serving, CRM and integration
• Work with agency to own the end-to-end architecture and operations for the adtech platform including application, processing and data layer
• Understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation
• Drive global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis map to KPIs
• Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution
• Ensure adhere of data privacy regulations (CCPA etc)
• Lead the definition of new approaches with channel partners (e.g. retailers) to improve data-driven collaboration for marketing strategies
• Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights
• Manage relationships with key enablement partners (e.g. Adobe) to drive holistic CDM go-to-market campaigns
• Be accountable to consumer and business KPIs which are aligned with short and long-term goals

Minimum Qualifications

• Deep knowledge of consumer data and associated platforms including DMPs, BI and data science tools, audience matching and segmentation building (providers include LiveRamp, Adobe, Google, Acxiom, etc.)
• Demonstrated ability to lead a cross-functional team from strategy through execution and optimization while maintaining a distinct focus on the voice-of-the-consumer
• Clear understanding of digital advertising, retail media networking
• Technical understanding of Programmatic advertising, audience segmentation, Identity platforms and API integrations to service the Samsung adtech ecosystem
• Demonstrated proficiency with ad serving platforms, DSPs and retail media networks
• Expertise in developing solutions for uncovering consumer needs and developing segment-level strategies and supporting reporting
• Ability to build agile processes that function as foundation for a test/learn/scale approach for D2C marketing touchpoint
• Strong ability to collaborate across SEA from an analytical and data perspective, focus on performance-based marketing outcomes
• Experience in standard analysis tools like SQL/python to demonstrate ability to self-serve as required

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Role & Responsibilities

Essential Duties and Responsibilities include the following:

Specific responsibilities include:

• Strategic:
  • Digital Marketing: CRM, content, campaigns, database marketing, marketing technology, adtech
  • DTC: strategy, experience, consumer
• Operational:
  • Consumer KPIs: audience/database, engagement, ROI
  • Cross-business stewardship: DG, Experiential, eCommerce
  • Global SLAs: supporting KPIs

Responsibilities:

• Lead the marketing platform team and build the strategy for an audience and data intelligence capability including data engagement, segmenting and accompanying business model
• Clearly understand adtech and be the technical SME on ad campaign execution from traffic to optimization.
• Understand ad placements, formats, creative and workflows related to adtech platforms, identity, ad serving, CRM and integration
• Work with agency to own the end-to-end architecture and operations for the adtech platform including application, processing and data layer
• Understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation
• Drive global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis map to KPIs
• Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution
• Ensure adhere of data privacy regulations (CCPA etc)
• Lead the definition of new approaches with channel partners (e.g. retailers) to improve data-driven collaboration for marketing strategies
• Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights
• Manage relationships with key enablement partners (e.g. Adobe) to drive holistic CDM go-to-market campaigns
• Be accountable to consumer and business KPIs which are aligned with short and long-term goals

Minimum Qualifications

• Deep knowledge of consumer data and associated platforms including DMPs, BI and data science tools, audience matching and segmentation building (providers include LiveRamp, Adobe, Google, Acxiom, etc.)
• Demonstrated ability to lead a cross-functional team from strategy through execution and optimization while maintaining a distinct focus on the voice-of-the-consumer
• Clear understanding of digital advertising, retail media networking
• Technical understanding of Programmatic advertising, audience segmentation, Identity platforms and API integrations to service the Samsung adtech ecosystem
• Demonstrated proficiency with ad serving platforms, DSPs and retail media networks
• Expertise in developing solutions for uncovering consumer needs and developing segment-level strategies and supporting reporting
• Ability to build agile processes that function as foundation for a test/learn/scale approach for D2C marketing touchpoint
• Strong ability to collaborate across SEA from an analytical and data perspective, focus on performance-based marketing outcomes
• Experience in standard analysis tools like SQL/python to demonstrate ability to self-serve as required

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.