Account Director - Marketing Pop Culture/Entertainment Branding
Done with the BIG city? This position is based in Nashville working on Entertainment and Pop culture brand marketing. It's very exciting agency that works with some amazing names/brands. It would require moving to Nashville.
Account Director
Our client connects brands to consumers through the power of Pop Culture & Purpose. We’re an entertainment marketing agency specializing in campaign strategy and execution for brand clients. We're an efficient full-service team that provides Brands with custom, cost-effective, and high-quality campaigns that are industry 'firsts' and leverage the power of entertainment to create cultural change and give back to the community.
Under the supervision of the Head of Accounts, this full-time role will be responsible for the performance and success of assigned account teams. The Account Director will establish campaign strategy, maintain revenue goals & ensure proper client management. The ideal candidate will be able to conceptualize campaigns strategically, lead effectively, and strengthen client relationships by ensuring overall campaign success.
Detailed Job Description/Responsibilities:
Strategy & Leadership
Ability to work and oversee multiple accounts from a strategic planning perspective and “quarterback” execution across programs
Acquire thorough knowledge of the client’s business to anticipate marketing and advertising challenges and opportunities
Maintain a deep understanding of the client’s competitive landscape and influential news and events
In partnership with the internal Creative Strategy team, manage Phase 1 new campaign creation, ensuring complete delivery against strategy, a brief, budget, campaign guidelines, timeline, talent contracts, and KPIs
Ensure supervision, proper training, development of their skill set, support & reviews for Account Managers and Coordinators
Account Management & Oversight
Draft, negotiate, and manage Client Scopes of Work for projects or retainers based on hourly billing rates and budgets
Oversee, review, and analyze all client-facing deliverables
In partnership with the internal Talent team, draft Talent and Influencer deal memos and negotiate to secure services in the best interest of the client
In collaboration with the internal Production team, develop and manage budgets and invoicing for accounts and programs
Ensure delivery against Client scopes and manage internal resources to do so effectively and within the hours scoped; proactively address expected overages
Must pass a background check
Client Growth
Lead and assist in all client pitch presentations, selling new business opportunities to decision-makers
Participate in networking activities to gain new business and new partners and organically grow business with clients
Relationship management
Cultivate and maintain key relationships with our clients accounts, agency partners, 3rd parties, vendors, media outlets, and other partners as needed to execute campaigns and create new opportunities for clients/ prospects
Nurture & develop relationships with Talent partners to be up-to-date on relevant industry information
Other qualifications and requirements
Proactively manage client expectations and deliver exemplary customer service
Meet or exceed client expectations regarding knowledge and professionalism
Promote and enforce agency processes and values
Adhere to internal and external reporting cadences, including billing reconciliation, reporting, and invoicing
Handle and safeguard confidential and proprietary information
Communicate effectively internally and externally in a manner consistent with the company’s Code of Conduct and core values
Required Competencies/Skills:
8+ years of agency marketing experience in account or brand management roles; entertainment and/or talent experience required.
5+ years of experience leading multi-person teams as part of integrated marketing campaigns for brands.
Strong understanding and ability to create brand marketing strategies across entertainment and culture.
Excellent communication and time management skills.
Proven ability to manage team members and develop talent.
Excellent English language proficiency.
Problem-solving mentality with the ability to think independently and challenge oneself to learn and grow.
Experience managing multiple enterprises or large brands as clients.
Experience across 360 marketing campaigns (creative, media, content, social, PR, events).
Done with the BIG city? This position is based in Nashville working on Entertainment and Pop culture brand marketing. It's very exciting agency that works with some amazing names/brands. It would require moving to Nashville.
Account Director
Our client connects brands to consumers through the power of Pop Culture & Purpose. We’re an entertainment marketing agency specializing in campaign strategy and execution for brand clients. We're an efficient full-service team that provides Brands with custom, cost-effective, and high-quality campaigns that are industry 'firsts' and leverage the power of entertainment to create cultural change and give back to the community.
Under the supervision of the Head of Accounts, this full-time role will be responsible for the performance and success of assigned account teams. The Account Director will establish campaign strategy, maintain revenue goals & ensure proper client management. The ideal candidate will be able to conceptualize campaigns strategically, lead effectively, and strengthen client relationships by ensuring overall campaign success.
Detailed Job Description/Responsibilities:
Strategy & Leadership
Ability to work and oversee multiple accounts from a strategic planning perspective and “quarterback” execution across programs
Acquire thorough knowledge of the client’s business to anticipate marketing and advertising challenges and opportunities
Maintain a deep understanding of the client’s competitive landscape and influential news and events
In partnership with the internal Creative Strategy team, manage Phase 1 new campaign creation, ensuring complete delivery against strategy, a brief, budget, campaign guidelines, timeline, talent contracts, and KPIs
Ensure supervision, proper training, development of their skill set, support & reviews for Account Managers and Coordinators
Account Management & Oversight
Draft, negotiate, and manage Client Scopes of Work for projects or retainers based on hourly billing rates and budgets
Oversee, review, and analyze all client-facing deliverables
In partnership with the internal Talent team, draft Talent and Influencer deal memos and negotiate to secure services in the best interest of the client
In collaboration with the internal Production team, develop and manage budgets and invoicing for accounts and programs
Ensure delivery against Client scopes and manage internal resources to do so effectively and within the hours scoped; proactively address expected overages
Must pass a background check
Client Growth
Lead and assist in all client pitch presentations, selling new business opportunities to decision-makers
Participate in networking activities to gain new business and new partners and organically grow business with clients
Relationship management
Cultivate and maintain key relationships with our clients accounts, agency partners, 3rd parties, vendors, media outlets, and other partners as needed to execute campaigns and create new opportunities for clients/ prospects
Nurture & develop relationships with Talent partners to be up-to-date on relevant industry information
Other qualifications and requirements
Proactively manage client expectations and deliver exemplary customer service
Meet or exceed client expectations regarding knowledge and professionalism
Promote and enforce agency processes and values
Adhere to internal and external reporting cadences, including billing reconciliation, reporting, and invoicing
Handle and safeguard confidential and proprietary information
Communicate effectively internally and externally in a manner consistent with the company’s Code of Conduct and core values
Required Competencies/Skills:
8+ years of agency marketing experience in account or brand management roles; entertainment and/or talent experience required.
5+ years of experience leading multi-person teams as part of integrated marketing campaigns for brands.
Strong understanding and ability to create brand marketing strategies across entertainment and culture.
Excellent communication and time management skills.
Proven ability to manage team members and develop talent.
Excellent English language proficiency.
Problem-solving mentality with the ability to think independently and challenge oneself to learn and grow.
Experience managing multiple enterprises or large brands as clients.
Experience across 360 marketing campaigns (creative, media, content, social, PR, events).