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Director, Strategy and Marketing

  • Full Time, onsite
  • Synergy Interactive
  • Detroit Metropolitan Area, United States of America
Salary undisclosed

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Responsibilities

  • Develop CRM & Lifecycle marketing strategies with stakeholders that align and provide value to company objectives
  • Leverage market research to inform marketing strategies and develop knowledge of audience needs and wants
  • Develop, maintain and inform detailed briefs and product positioning by outlining products coming to market, target audience, tactics, communication channels and success measures
  • Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
  • Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
  • Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
  • Utilize audience insights to tailor communication strategies for maximum engagement and conversion
  • Partner closely with the product and sales teams to build in process nurturing journeys
  • Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications and to incorporate findings into future communications
  • Develop strategies to reach new audiences and drive brand awareness
  • Develop testing roadmaps for optimization, scaling results to applicable journeys
  • Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
  • Analyze communication performance metrics to inform strategy adjustments and improvements

Qualifications

  • 10+ years of experience in Marketing, Communications or related field
  • 10+ years of experience in digital marketing, focusing on customer relationship management (CRM)
  • Proficiency in Salesforce Marketing Cloud
  • Proficiency in email marketing, SMS, push notifications and direct mail
  • Demonstrated knowledge of SFMC channel strategies
  • Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
  • Experience with audience segmentation and data analysis
  • Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences

Responsibilities

  • Develop CRM & Lifecycle marketing strategies with stakeholders that align and provide value to company objectives
  • Leverage market research to inform marketing strategies and develop knowledge of audience needs and wants
  • Develop, maintain and inform detailed briefs and product positioning by outlining products coming to market, target audience, tactics, communication channels and success measures
  • Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
  • Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
  • Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
  • Utilize audience insights to tailor communication strategies for maximum engagement and conversion
  • Partner closely with the product and sales teams to build in process nurturing journeys
  • Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications and to incorporate findings into future communications
  • Develop strategies to reach new audiences and drive brand awareness
  • Develop testing roadmaps for optimization, scaling results to applicable journeys
  • Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
  • Analyze communication performance metrics to inform strategy adjustments and improvements

Qualifications

  • 10+ years of experience in Marketing, Communications or related field
  • 10+ years of experience in digital marketing, focusing on customer relationship management (CRM)
  • Proficiency in Salesforce Marketing Cloud
  • Proficiency in email marketing, SMS, push notifications and direct mail
  • Demonstrated knowledge of SFMC channel strategies
  • Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
  • Experience with audience segmentation and data analysis
  • Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences