Director, Strategy and Marketing
Salary undisclosed
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Responsibilities
- Develop CRM & Lifecycle marketing strategies with stakeholders that align and provide value to company objectives
- Leverage market research to inform marketing strategies and develop knowledge of audience needs and wants
- Develop, maintain and inform detailed briefs and product positioning by outlining products coming to market, target audience, tactics, communication channels and success measures
- Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
- Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
- Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
- Utilize audience insights to tailor communication strategies for maximum engagement and conversion
- Partner closely with the product and sales teams to build in process nurturing journeys
- Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications and to incorporate findings into future communications
- Develop strategies to reach new audiences and drive brand awareness
- Develop testing roadmaps for optimization, scaling results to applicable journeys
- Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
- Analyze communication performance metrics to inform strategy adjustments and improvements
Qualifications
- 10+ years of experience in Marketing, Communications or related field
- 10+ years of experience in digital marketing, focusing on customer relationship management (CRM)
- Proficiency in Salesforce Marketing Cloud
- Proficiency in email marketing, SMS, push notifications and direct mail
- Demonstrated knowledge of SFMC channel strategies
- Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
- Experience with audience segmentation and data analysis
- Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
Responsibilities
- Develop CRM & Lifecycle marketing strategies with stakeholders that align and provide value to company objectives
- Leverage market research to inform marketing strategies and develop knowledge of audience needs and wants
- Develop, maintain and inform detailed briefs and product positioning by outlining products coming to market, target audience, tactics, communication channels and success measures
- Collaborate with stakeholders to create and present actionable marketing plans which anticipate the outcome of campaigns and seek budget approval
- Understand the client journey, including awareness of specific communications select audiences have seen before and after given directions
- Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target both prospect and existing clients
- Utilize audience insights to tailor communication strategies for maximum engagement and conversion
- Partner closely with the product and sales teams to build in process nurturing journeys
- Leverage expertise of the brand and performance marketing teams to identify testing opportunities, optimize marketing communications and to incorporate findings into future communications
- Develop strategies to reach new audiences and drive brand awareness
- Develop testing roadmaps for optimization, scaling results to applicable journeys
- Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
- Analyze communication performance metrics to inform strategy adjustments and improvements
Qualifications
- 10+ years of experience in Marketing, Communications or related field
- 10+ years of experience in digital marketing, focusing on customer relationship management (CRM)
- Proficiency in Salesforce Marketing Cloud
- Proficiency in email marketing, SMS, push notifications and direct mail
- Demonstrated knowledge of SFMC channel strategies
- Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
- Experience with audience segmentation and data analysis
- Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences