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CRM Business Analyst (32385)

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Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)

Position Details

  • Location: Grand Rapids, MI
  • Duration: 8+ months with likely extensions
  • Work Type: Hybrid (4 days onsite required)
  • Note: Not eligible for sponsorship

Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.

Required Qualifications

  • BA/BS in:
  • Computer Science/Engineering
  • Statistics
  • Mathematics
  • Analytics
  • Related field
  • 8+ years experience in:
  • Digital Marketing
  • eCommerce
  • CRM analytics
  • Data analysis expertise:
  • Tableau
  • Power BI
  • Google Data Studio
  • SQL proficiency with Google Cloud Platform BigQuery

Core Responsibilities

Strategic Analysis

  • Define audience segmentation data needs
  • Determine campaign triggers
  • Validate campaign execution data
  • Analyze customer trends
  • Recommend CRM improvements

Cross-functional Collaboration

  • Liaison between:
  • Marketing
  • Technology
  • Corporate Data Foundations
  • Stakeholder engagement
  • Requirements gathering
  • Development team coordination

Technical Implementation

  • Bloomreach scenario development
  • Campaign Blueprint creation
  • Data verification testing
  • Field-level data mapping
  • Data transformation oversight

Technical Skills

  • SaaS marketing platforms (Bloomreach preferred)
  • Data pipeline construction
  • Multiple source data consolidation
  • Data structure expertise
  • SQL querying

Professional Competencies

  • Creative problem-solving
  • Analytical thinking
  • Revenue attribution understanding
  • Visual storytelling
  • Leadership communication
  • Self-direction
  • Organizational skills

Career Level Expectations

  • Technical expert status
  • Strategic program ownership
  • High-impact project leadership
  • Best practices coaching
  • Independent operation

About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:

  • Lead generation
  • Sales performance
  • Business owner retention
  • Customer loyalty
  • Team productivity

This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job
Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)

Position Details

  • Location: Grand Rapids, MI
  • Duration: 8+ months with likely extensions
  • Work Type: Hybrid (4 days onsite required)
  • Note: Not eligible for sponsorship

Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.

Required Qualifications

  • BA/BS in:
  • Computer Science/Engineering
  • Statistics
  • Mathematics
  • Analytics
  • Related field
  • 8+ years experience in:
  • Digital Marketing
  • eCommerce
  • CRM analytics
  • Data analysis expertise:
  • Tableau
  • Power BI
  • Google Data Studio
  • SQL proficiency with Google Cloud Platform BigQuery

Core Responsibilities

Strategic Analysis

  • Define audience segmentation data needs
  • Determine campaign triggers
  • Validate campaign execution data
  • Analyze customer trends
  • Recommend CRM improvements

Cross-functional Collaboration

  • Liaison between:
  • Marketing
  • Technology
  • Corporate Data Foundations
  • Stakeholder engagement
  • Requirements gathering
  • Development team coordination

Technical Implementation

  • Bloomreach scenario development
  • Campaign Blueprint creation
  • Data verification testing
  • Field-level data mapping
  • Data transformation oversight

Technical Skills

  • SaaS marketing platforms (Bloomreach preferred)
  • Data pipeline construction
  • Multiple source data consolidation
  • Data structure expertise
  • SQL querying

Professional Competencies

  • Creative problem-solving
  • Analytical thinking
  • Revenue attribution understanding
  • Visual storytelling
  • Leadership communication
  • Self-direction
  • Organizational skills

Career Level Expectations

  • Technical expert status
  • Strategic program ownership
  • High-impact project leadership
  • Best practices coaching
  • Independent operation

About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:

  • Lead generation
  • Sales performance
  • Business owner retention
  • Customer loyalty
  • Team productivity

This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job