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Jobs or company...

Senior Director of Marketing

Salary undisclosed
Checking job availability...
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​How you fill your 52 weeks is your business. Helping you find your next opportunity is ours.​

We are searching for a Full-Time Senior Director or Vice President of Marketing, Digital Demand, and Lead Generation for our SaaS client in the solar sales enablement space. In this position, you will lead and execute data-driven demand generation strategies to drive pipeline growth, customer acquisition, and revenue. Interested in learning more? Take a peek at the key details below and apply today!​

As Senior Director/VP of Marketing, you will:

  • Develop and execute a comprehensive, data-driven demand generation strategy to drive qualified leads and increase sales pipeline velocity.
  • Own the end-to-end lead generation process, including strategy, campaigns, tactics, and performance analysis.
  • Drive growth by overseeing demand generation initiatives such as digital advertising, content marketing, inbound/outbound marketing, SEO/SEM, webinars, and events.
  • Lead and inspire a team of demand generation managers, content creators, data analysts, and marketers to deliver high-impact campaigns that align with business objectives.
  • Collaborate with the sales team to understand target audience needs, segmentation strategies, and effective lead nurturing tactics.
  • Implement lead scoring models and develop optimized lead qualification processes to ensure high-quality leads are passed to the sales team.
  • Oversee marketing automation tools (HubSpot, Avoma, DOMO) and lead nurturing strategies to ensure leads are effectively followed through the funnel.
  • Measure, track, and optimize the lead generation funnel to improve conversion rates and reduce customer acquisition costs (CAC).
  • Regularly report on lead generation metrics, KPIs, and ROI to senior leadership.
  • Work closely with the CMO, sales leaders, product managers, and customer success teams to ensure demand generation efforts are aligned with broader business goals.
  • Align lead generation efforts with product launches, promotional campaigns, and strategic partnerships.
  • Provide feedback on customer insights, market trends, and competitor activity to help shape product and messaging strategies.
  • Leverage analytics and reporting tools to provide regular updates on campaign performance, identify areas of improvement, and present insights to stakeholders.
  • Continuously test and optimize channels, messaging, and campaigns to ensure the best possible results.
  • Monitor and analyze industry trends to ensure our demand generation tactics are innovative and competitive.
  • Build, manage, and mentor a high-performing demand generation team focused on generating high-quality leads and accelerating the sales process.
  • Foster a collaborative, data-driven, and results-oriented culture within the demand generation team.
  • Manage the team’s budget and ensure resources are allocated efficiently to maximize ROI.​

Who we’re searching for / About you:

  • 10+ years of experience in demand generation, lead generation, or marketing leadership roles, ideally within a B2B SaaS environment.
  • 5+ years of experience managing and scaling high-performing demand generation teams.
  • Proven track record of building and executing successful lead generation strategies that result in measurable revenue growth.
  • Deep knowledge of demand generation tactics and strategies, including inbound and outbound marketing, account-based marketing (ABM), paid media, SEO/SEM, content marketing, and more.
  • Expertise in CRM/marketing automation platforms (HubSpot, Avoma, DOMO).
  • Strong understanding of lead scoring, lead nurturing, and customer segmentation strategies.
  • Analytical mindset with the ability to leverage data to drive decision-making, optimize campaigns, and measure ROI.
  • Experience with performance marketing metrics (CPL, CPA, LTV, CAC, etc.).
  • Excellent leadership, communication, and interpersonal skills.
  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
  • Familiarity with SaaS metrics like MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and churn rates.
  • Knowledge of AI marketing trends.
  • Experience working in fast-growing, high-growth environments.

We know that experience is gathered in many ways. If you have a demonstrated ability to fulfill the job duties but got there in a different way, please apply.​

Why Work with our Client:

Our client is a fast-growing, innovative SaaS company revolutionizing solar sales enablement with cutting-edge solutions that help businesses scale and thrive. They offer:​

  • A leadership role in a fast-growing, innovative SaaS company
  • Competitive salary and variable compensation
  • Flexible work environment with remote and in-office options
  • Health, dental, and vision benefits + HSA with company contribution
  • 401k with 4% company match
  • Opportunity to shape the future of a market-leading product
  • A collaborative and supportive company culture​

Why 52 Limited:

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles.​

At 52 Limited, we prioritize your success and well-being. We offer paid sick leave, comprehensive health insurance, and voluntary benefits to support you at every stage of your career. Our team stays connected with you regularly, advocating for your needs and ensuring you have everything you need to do your best work.​

52 Limited’s reputation in the recruiting industry is unparalleled in the Pacific Northwest. While we're headquartered right here in Portland, our tenured team routinely places world-class talent across the United States. We work with some of the most forward-thinking and recognizable clients in Portland, Seattle, Los Angeles, Austin, and beyond. To learn more about our team, check out www.52ltd.com/our/story.​

​How you fill your 52 weeks is your business. Helping you find your next opportunity is ours.​

We are searching for a Full-Time Senior Director or Vice President of Marketing, Digital Demand, and Lead Generation for our SaaS client in the solar sales enablement space. In this position, you will lead and execute data-driven demand generation strategies to drive pipeline growth, customer acquisition, and revenue. Interested in learning more? Take a peek at the key details below and apply today!​

As Senior Director/VP of Marketing, you will:

  • Develop and execute a comprehensive, data-driven demand generation strategy to drive qualified leads and increase sales pipeline velocity.
  • Own the end-to-end lead generation process, including strategy, campaigns, tactics, and performance analysis.
  • Drive growth by overseeing demand generation initiatives such as digital advertising, content marketing, inbound/outbound marketing, SEO/SEM, webinars, and events.
  • Lead and inspire a team of demand generation managers, content creators, data analysts, and marketers to deliver high-impact campaigns that align with business objectives.
  • Collaborate with the sales team to understand target audience needs, segmentation strategies, and effective lead nurturing tactics.
  • Implement lead scoring models and develop optimized lead qualification processes to ensure high-quality leads are passed to the sales team.
  • Oversee marketing automation tools (HubSpot, Avoma, DOMO) and lead nurturing strategies to ensure leads are effectively followed through the funnel.
  • Measure, track, and optimize the lead generation funnel to improve conversion rates and reduce customer acquisition costs (CAC).
  • Regularly report on lead generation metrics, KPIs, and ROI to senior leadership.
  • Work closely with the CMO, sales leaders, product managers, and customer success teams to ensure demand generation efforts are aligned with broader business goals.
  • Align lead generation efforts with product launches, promotional campaigns, and strategic partnerships.
  • Provide feedback on customer insights, market trends, and competitor activity to help shape product and messaging strategies.
  • Leverage analytics and reporting tools to provide regular updates on campaign performance, identify areas of improvement, and present insights to stakeholders.
  • Continuously test and optimize channels, messaging, and campaigns to ensure the best possible results.
  • Monitor and analyze industry trends to ensure our demand generation tactics are innovative and competitive.
  • Build, manage, and mentor a high-performing demand generation team focused on generating high-quality leads and accelerating the sales process.
  • Foster a collaborative, data-driven, and results-oriented culture within the demand generation team.
  • Manage the team’s budget and ensure resources are allocated efficiently to maximize ROI.​

Who we’re searching for / About you:

  • 10+ years of experience in demand generation, lead generation, or marketing leadership roles, ideally within a B2B SaaS environment.
  • 5+ years of experience managing and scaling high-performing demand generation teams.
  • Proven track record of building and executing successful lead generation strategies that result in measurable revenue growth.
  • Deep knowledge of demand generation tactics and strategies, including inbound and outbound marketing, account-based marketing (ABM), paid media, SEO/SEM, content marketing, and more.
  • Expertise in CRM/marketing automation platforms (HubSpot, Avoma, DOMO).
  • Strong understanding of lead scoring, lead nurturing, and customer segmentation strategies.
  • Analytical mindset with the ability to leverage data to drive decision-making, optimize campaigns, and measure ROI.
  • Experience with performance marketing metrics (CPL, CPA, LTV, CAC, etc.).
  • Excellent leadership, communication, and interpersonal skills.
  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
  • Familiarity with SaaS metrics like MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and churn rates.
  • Knowledge of AI marketing trends.
  • Experience working in fast-growing, high-growth environments.

We know that experience is gathered in many ways. If you have a demonstrated ability to fulfill the job duties but got there in a different way, please apply.​

Why Work with our Client:

Our client is a fast-growing, innovative SaaS company revolutionizing solar sales enablement with cutting-edge solutions that help businesses scale and thrive. They offer:​

  • A leadership role in a fast-growing, innovative SaaS company
  • Competitive salary and variable compensation
  • Flexible work environment with remote and in-office options
  • Health, dental, and vision benefits + HSA with company contribution
  • 401k with 4% company match
  • Opportunity to shape the future of a market-leading product
  • A collaborative and supportive company culture​

Why 52 Limited:

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles.​

At 52 Limited, we prioritize your success and well-being. We offer paid sick leave, comprehensive health insurance, and voluntary benefits to support you at every stage of your career. Our team stays connected with you regularly, advocating for your needs and ensuring you have everything you need to do your best work.​

52 Limited’s reputation in the recruiting industry is unparalleled in the Pacific Northwest. While we're headquartered right here in Portland, our tenured team routinely places world-class talent across the United States. We work with some of the most forward-thinking and recognizable clients in Portland, Seattle, Los Angeles, Austin, and beyond. To learn more about our team, check out www.52ltd.com/our/story.​