Email Marketing Specialist

Client Overview: Our client, a B2B company specializing in health, is seeking an Email Marketing Specialist to join their team. This role will be working eastern hours.

Email Marketing Specialist Responsibilities:

• Develop and implement comprehensive email marketing strategies aimed at achieving company goals, such as enhancing subscriber engagement, boosting website traffic, and maximizing revenue.
• Create engaging email content, including promotional messages and automated drip campaigns, that aligns with brand messaging and resonates with our target audience.
• Oversee the entire email campaign process, from setup and segmentation to scheduling, testing, deployment, and performance tracking.
• Continuously assess campaign performance metrics, including open rates, click-through rates, conversion rates, and inquiries generated, to optimize campaign effectiveness and return on investment (ROI).
• Conduct A/B testing to enhance email components, such as subject lines, calls-to-action (CTAs), and content, thereby improving engagement and conversion rates.
• Segment email lists based on demographics, behaviors, and other criteria to ensure targeted messaging and personalized communication.
• Stay informed about industry best practices, trends, and technologies in email marketing, incorporating innovative strategies to boost campaign performance.
• Collaborate with cross-functional teams in marketing, design, and content to ensure email campaigns align with overall marketing objectives and brand standards.
• Monitor email deliverability and ensure compliance with anti-spam regulations, such as CAN-SPAM and GDPR, to maintain a positive sender reputation and secure inbox placement.

Email Marketing Specialist Qualifications:

• Mandatory proficiency in setting up and executing email campaigns using HubSpot.
• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in developing and executing email marketing campaigns, preferably in a B2B or e-commerce setting.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive direct response email copy.
• Strong analytical skills and familiarity with email marketing analytics.
• Detail-oriented with exceptional organizational and project management skills, able to handle multiple priorities and deadlines efficiently.
• A creative thinker with a passion for testing new ideas and tactics to drive results.

Client Overview: Our client, a B2B company specializing in health, is seeking an Email Marketing Specialist to join their team. This role will be working eastern hours.

Email Marketing Specialist Responsibilities:

• Develop and implement comprehensive email marketing strategies aimed at achieving company goals, such as enhancing subscriber engagement, boosting website traffic, and maximizing revenue.
• Create engaging email content, including promotional messages and automated drip campaigns, that aligns with brand messaging and resonates with our target audience.
• Oversee the entire email campaign process, from setup and segmentation to scheduling, testing, deployment, and performance tracking.
• Continuously assess campaign performance metrics, including open rates, click-through rates, conversion rates, and inquiries generated, to optimize campaign effectiveness and return on investment (ROI).
• Conduct A/B testing to enhance email components, such as subject lines, calls-to-action (CTAs), and content, thereby improving engagement and conversion rates.
• Segment email lists based on demographics, behaviors, and other criteria to ensure targeted messaging and personalized communication.
• Stay informed about industry best practices, trends, and technologies in email marketing, incorporating innovative strategies to boost campaign performance.
• Collaborate with cross-functional teams in marketing, design, and content to ensure email campaigns align with overall marketing objectives and brand standards.
• Monitor email deliverability and ensure compliance with anti-spam regulations, such as CAN-SPAM and GDPR, to maintain a positive sender reputation and secure inbox placement.

Email Marketing Specialist Qualifications:

• Mandatory proficiency in setting up and executing email campaigns using HubSpot.
• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in developing and executing email marketing campaigns, preferably in a B2B or e-commerce setting.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive direct response email copy.
• Strong analytical skills and familiarity with email marketing analytics.
• Detail-oriented with exceptional organizational and project management skills, able to handle multiple priorities and deadlines efficiently.
• A creative thinker with a passion for testing new ideas and tactics to drive results.