Product Manager for Beverage (Mandarin)
Job Title: Product Manager (Bilingual Mandarin and English)
Location: Secaucus, NJ
Term: Perm / Full-Time
Salary: $150,000 to $180,000 per year
Industry: Beverage and Retail industry
Job Overview:
This role is responsible for the product development, market promotion, and lifecycle management of our beverage series. This role requires a deep understanding of the U.S. beverage market and the ability to drive each critical phase of the product from concept to customer satisfaction through strategic market research.
Key Responsibilities:
Responsibilities and essential job functions include but are not limited to the following:
- Product System Construction based on in-depth analysis of market demand, plan and implement the development of long-term main products, flagship products, and seasonal products.
- Full Lifecycle Management collaborate closely with market, supply chain, and other relevant departments to comprehensively oversee every phase of product development from conceptualization to market exit, including optimization, pricing, and marketing launch.
- Continuous Improvement and Innovation keep up with sales data and cost dynamics, combine user feedback, and continuously iterate products to enhance market competitiveness.
- Strategic Analysis and Problem Solving accurately identify product challenges and develop effective solutions based on the company's business development status and competitive situation.
- Market Trend Research conduct regular market trend analysis, predict industry movements, and ensure product strategies are in sync with market demand.
- Cross-functional Collaboration establish synergistic working relationships with teams across market research, R&D, supply chain, and marketing departments to collectively drive the successful execution of product strategies.
Skills/Requirements:
- Bilingual in Mandarin and English is a must. Overseas living or study experience is preferred but not required.
- Product experience in the beverage industry (coffee, tea, juice, etc.).
- 5+ years of work experience in industry research, market analysis, or product planning management, preferably with a background in the fast-moving consumer goods (FMCG) retail industry and local experience.
- A deep understanding of the U.S. beverage market.
- Proficient in market research and analysis, with solid product planning capabilities.
- Bachelor's degree or higher (full-time program), with preference given to candidates majoring in Marketing, Food Science, or related disciplines.
- Excellent communication and influence skills, able to effectively communicate with teams and stakeholders.
- Strong risk identification and management skills, capable of making quick responses in a changing market environment.
- Outstanding problem-solving and adaptability skills, able to maintain competitiveness in a rapidly developing industry.
Job Title: Product Manager (Bilingual Mandarin and English)
Location: Secaucus, NJ
Term: Perm / Full-Time
Salary: $150,000 to $180,000 per year
Industry: Beverage and Retail industry
Job Overview:
This role is responsible for the product development, market promotion, and lifecycle management of our beverage series. This role requires a deep understanding of the U.S. beverage market and the ability to drive each critical phase of the product from concept to customer satisfaction through strategic market research.
Key Responsibilities:
Responsibilities and essential job functions include but are not limited to the following:
- Product System Construction based on in-depth analysis of market demand, plan and implement the development of long-term main products, flagship products, and seasonal products.
- Full Lifecycle Management collaborate closely with market, supply chain, and other relevant departments to comprehensively oversee every phase of product development from conceptualization to market exit, including optimization, pricing, and marketing launch.
- Continuous Improvement and Innovation keep up with sales data and cost dynamics, combine user feedback, and continuously iterate products to enhance market competitiveness.
- Strategic Analysis and Problem Solving accurately identify product challenges and develop effective solutions based on the company's business development status and competitive situation.
- Market Trend Research conduct regular market trend analysis, predict industry movements, and ensure product strategies are in sync with market demand.
- Cross-functional Collaboration establish synergistic working relationships with teams across market research, R&D, supply chain, and marketing departments to collectively drive the successful execution of product strategies.
Skills/Requirements:
- Bilingual in Mandarin and English is a must. Overseas living or study experience is preferred but not required.
- Product experience in the beverage industry (coffee, tea, juice, etc.).
- 5+ years of work experience in industry research, market analysis, or product planning management, preferably with a background in the fast-moving consumer goods (FMCG) retail industry and local experience.
- A deep understanding of the U.S. beverage market.
- Proficient in market research and analysis, with solid product planning capabilities.
- Bachelor's degree or higher (full-time program), with preference given to candidates majoring in Marketing, Food Science, or related disciplines.
- Excellent communication and influence skills, able to effectively communicate with teams and stakeholders.
- Strong risk identification and management skills, capable of making quick responses in a changing market environment.
- Outstanding problem-solving and adaptability skills, able to maintain competitiveness in a rapidly developing industry.