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Group Manager, Social Media

Full Time, onsite
Crowe PR
San Diego, United States of America

Salary undisclosed

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Group Manager, Social Media

The Opportunity:

Crowe PR is a dynamic public relations and digital marketing agency. Combining proven storytelling tactics with novel marketing tools, we amplify brand awareness and drive business growth for consumer goods, healthcare and technology, and hospitality brands.

We are professionals who thrive in a positive, dynamic and collaborative environment and learn and grow from one another. We are committed to our core values and harness the culture of excellence, authenticity, and entrepreneurial mindset to deliver results that move the needle for our clients. We celebrate achievements and are driven by success. We are proud to have been recognized and included as part of the Inc. 5000, SDBJ Best Places to Work and The PR Net 100' lists, to name a few!

The ideal candidate is a growth-minded integrated PR and social media professional who thrives in a fast-moving, entrepreneurial environment and is willing to take risks and think big. Your passion for brand development centers on solving clients’ problems with strategic and creative solutions. You are ROI-driven, focused, communicative, creative and bring a positive atmosphere to the team. You embrace your strengths, can provide and receive direct feedback and are ready to grow in your career.

Crowe PR is a remote first company, but all Social Media Group Manager candidates should be located in, or in a commutable distance to, San Diego, CA.

At-Will Employment: This position is an at-will employee position.

Exempt Position: This position is an exempt salaried position. This role will be paid between $83,000 and $93,000/year DOE.

Major Areas of Responsibility:

Department / Company Leadership

Partner with Crowe PR leadership team to develop the best processes and procedures for social media department and agency success.
Track and report on client social media KPIs, sentiment, hours usage and more on a weekly basis to ensure maximum efficiency and success.
Communicate client and team wins and issues to wider Crowe PR leadership team on a regular basis.
Ensure social media clients are properly staffed and form account teams for new clients, as needed.
Lead department meetings and brainstorms, encouraging collaboration and participation from the team.
Serve as the social media expert for Crowe PR, regularly sharing trends, insights, learnings and more.
Recommend strategic moves for Crowe PR as it relates to the ever-changing social media landscape.
Assist in onboarding and training new social media team members.
Oversee Crowe PR’s social accounts, as needed.

LMA (Lead, Manage, and Hold People Accountable)

Ensure social leads and teams understand what success looks like for each social media client.
Provide ongoing feedback to account teams to improve performance and ensure client expectations are consistently met.
Help foster a positive collaborative environment that maximizes team creativity, out-of-box thinking and productivity.
Lead and inspire team members to generate industry-leading social results.
Directly oversee, manage and contribute to growing team members in their roles.
Coach and inspire the growth and development of team members by providing consistent feedback, training and growth opportunities.
Set priorities for account teams and hold them accountable while maintaining a collaborative environment.
Hold annual reviews, quarterly meetings and biweekly 1:1s with direct reports.

Client Relations

Have a clear understanding of each social media client and account team responsibilities.
Lead 2-5 key accounts and support with social media strategy for all other accounts in the vertical.
Serve as an industry expert on social media strategy for clients, remaining up to date on social media trends and best practices.
Uncover and interpret industry information and trends to accomplish client business objectives.
Listen and understand client needs and help clients make strategic decisions for their businesses.
Consistently provide exceptional client service and inspire the wider account teams to do the same.
Strategically manage multiple clients’ business objectives, projects and deadlines.
Hold regular check-ins with clients to ensure their needs are being met by their account team. Address any feedback is acted on accordingly.
Proactively anticipate client needs and questions and inspire the wider account teams to do the same.
Resolve client concerns quickly and effectively.
Foster overall strong, positive relationships with clients.
Update and/or review client meeting agendas, weekly/monthly recaps, etc., as needed.
Draft and/or review action items following client calls and appropriately assign tasks to account teams, as needed.
Assist with onboarding new clients from a strategic standpoint to set account teams up for success.

Integrated Social Media Strategy and Execution

Develop and oversee robust social media strategy for clients within the consumer products, DRE (Destinations, Resorts and Experiences) and health + tech verticals, as needed.
Manage and oversee multiple social media accounts, including content creation, post scheduling, community management and more.
Build out compelling social media content, including brand-specific copy, UGC, video creation/editing. This includes but is not limited to videos/reels, voiceovers, product/lifestyle photos and creative copy.
Monitor user engagement, as needed. Respond to all comments and messages within the determined timeframe.
Ensure proper understanding and communication of clients’ brand voice.
Utilize design tools to develop multi-media graphics.
Attend client events and produce live social media content, as appropriate.
Facilitate photoshoots and edit content for social media.
Cultivate innovative and out-of-the-box creative social media concepts and campaigns to drive engagement and amplify visibility.
Be able to speak to, launch and monitor paid ad campaigns on social channels.
Understand and be able to report on social analytics in a way that demonstrates ROI.

Integrated PR Strategy and Execution

Alongside integrated PR vertical leads, oversee the creation of integrated PR and social media strategies.
Work with PR teams to amplify client media coverage via social media, ensuring consistent messaging.
Identify ways to introduce Crowe PR’s social media capabilities to exiting PR and/or influencer only clients, as appropriate.

Planning and Reporting

Develop and/or review strategic social media plans and calendars that align with client goals and meet Crowe PR’s standards of excellence.
Prepare and review monthly, quarterly and annual client reports, ensuring accuracy and excellence and showcasing ROI.

Processes and Administrative Tasks

Oversee and manage social media vertical organization in Asana, Harvest, SharePoint, Dropbox and more.
Develop and track client KPIs, leveraging dashboards, scorecards and other tools.
Identify ways to streamline and improve social media processes on an ongoing basis.
Ensure internal dashboards, client-facing trackers, etc. are always up to date.

Other

Support Crowe PR business development process with deck preparation and presentations.
Represent the agency in local business and marketing communities.
Identify target clients for Crowe PR and contact when appropriate.
Track client service hours daily in Harvest.

Job Requirements:

6+ years of marketing agency experience with at least 2 years of experience in a management role.
Upholds Crowe PR's 5 Core Values of: A Culture of Excellence, Authenticity + Transparency, An Entrepreneurial Mindset, Own Your Experience and A Positive, Collaborative Spirit.
Bachelor’s Degree in communications, marketing, or similar field preferred.
Experience in leading CPG and Hospitality client accounts.
Excellent oral and written communication skills and knowledge of AP Style.
Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research.
Displays utmost professionalism internally and externally, with clients, partners, etc.
A positive, analytical, and creative mindset to be used in identifying and approaching challenges, inefficiencies, and ineffective processes with a solution-oriented mindset.
An active listener, someone who reads people and those in a room well and adapts their style and response accordingly.
Ability to effectively manage and prioritize multiple client projects and deadlines across teams.
Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution.
Ability to work in a dynamic environment through flexibility, resilience and a positive outlook.
Leadership characteristics such as open-mindedness to others’ communications style, viewpoints and opinions; empathy and compassion; being direct and giving feedback with respect and integrity.
Experience with Sprout Social, social media platforms and/or other marketing databases and reporting tools.
Video and photo editing experience.
Experience in Adobe Creative Cloud, Canva or other graphic design tools.
Proven track record of managing successful campaigns on social media platforms including Instagram, Facebook, TikTok, Pinterest and LinkedIn.
Strong eye for design; Attention to detail is a must.
Proficient at Microsoft Office Suite.

Benefits

Paid vacation, accrued from first day of employment
Paid annual wellness days
Paid sick days, subject to state worked in
Paid company holidays
Group Health and Dental Insurance plan
401(k) Retirement Plan

Group Manager, Social Media

The Opportunity:

Crowe PR is a remote first company, but all Social Media Group Manager candidates should be located in, or in a commutable distance to, San Diego, CA.

At-Will Employment: This position is an at-will employee position.

Exempt Position: This position is an exempt salaried position. This role will be paid between $83,000 and $93,000/year DOE.

Major Areas of Responsibility:

Department / Company Leadership

Partner with Crowe PR leadership team to develop the best processes and procedures for social media department and agency success.
Track and report on client social media KPIs, sentiment, hours usage and more on a weekly basis to ensure maximum efficiency and success.
Communicate client and team wins and issues to wider Crowe PR leadership team on a regular basis.
Ensure social media clients are properly staffed and form account teams for new clients, as needed.
Lead department meetings and brainstorms, encouraging collaboration and participation from the team.
Serve as the social media expert for Crowe PR, regularly sharing trends, insights, learnings and more.
Recommend strategic moves for Crowe PR as it relates to the ever-changing social media landscape.
Assist in onboarding and training new social media team members.
Oversee Crowe PR’s social accounts, as needed.

LMA (Lead, Manage, and Hold People Accountable)

Ensure social leads and teams understand what success looks like for each social media client.
Provide ongoing feedback to account teams to improve performance and ensure client expectations are consistently met.
Help foster a positive collaborative environment that maximizes team creativity, out-of-box thinking and productivity.
Lead and inspire team members to generate industry-leading social results.
Directly oversee, manage and contribute to growing team members in their roles.
Coach and inspire the growth and development of team members by providing consistent feedback, training and growth opportunities.
Set priorities for account teams and hold them accountable while maintaining a collaborative environment.
Hold annual reviews, quarterly meetings and biweekly 1:1s with direct reports.

Client Relations

Have a clear understanding of each social media client and account team responsibilities.
Lead 2-5 key accounts and support with social media strategy for all other accounts in the vertical.
Serve as an industry expert on social media strategy for clients, remaining up to date on social media trends and best practices.
Uncover and interpret industry information and trends to accomplish client business objectives.
Listen and understand client needs and help clients make strategic decisions for their businesses.
Consistently provide exceptional client service and inspire the wider account teams to do the same.
Strategically manage multiple clients’ business objectives, projects and deadlines.
Hold regular check-ins with clients to ensure their needs are being met by their account team. Address any feedback is acted on accordingly.
Proactively anticipate client needs and questions and inspire the wider account teams to do the same.
Resolve client concerns quickly and effectively.
Foster overall strong, positive relationships with clients.
Update and/or review client meeting agendas, weekly/monthly recaps, etc., as needed.
Draft and/or review action items following client calls and appropriately assign tasks to account teams, as needed.
Assist with onboarding new clients from a strategic standpoint to set account teams up for success.

Integrated Social Media Strategy and Execution

Develop and oversee robust social media strategy for clients within the consumer products, DRE (Destinations, Resorts and Experiences) and health + tech verticals, as needed.
Manage and oversee multiple social media accounts, including content creation, post scheduling, community management and more.
Build out compelling social media content, including brand-specific copy, UGC, video creation/editing. This includes but is not limited to videos/reels, voiceovers, product/lifestyle photos and creative copy.
Monitor user engagement, as needed. Respond to all comments and messages within the determined timeframe.
Ensure proper understanding and communication of clients’ brand voice.
Utilize design tools to develop multi-media graphics.
Attend client events and produce live social media content, as appropriate.
Facilitate photoshoots and edit content for social media.
Cultivate innovative and out-of-the-box creative social media concepts and campaigns to drive engagement and amplify visibility.
Be able to speak to, launch and monitor paid ad campaigns on social channels.
Understand and be able to report on social analytics in a way that demonstrates ROI.

Integrated PR Strategy and Execution

Alongside integrated PR vertical leads, oversee the creation of integrated PR and social media strategies.
Work with PR teams to amplify client media coverage via social media, ensuring consistent messaging.
Identify ways to introduce Crowe PR’s social media capabilities to exiting PR and/or influencer only clients, as appropriate.

Planning and Reporting

Develop and/or review strategic social media plans and calendars that align with client goals and meet Crowe PR’s standards of excellence.
Prepare and review monthly, quarterly and annual client reports, ensuring accuracy and excellence and showcasing ROI.

Processes and Administrative Tasks

Oversee and manage social media vertical organization in Asana, Harvest, SharePoint, Dropbox and more.
Develop and track client KPIs, leveraging dashboards, scorecards and other tools.
Identify ways to streamline and improve social media processes on an ongoing basis.
Ensure internal dashboards, client-facing trackers, etc. are always up to date.

Other

Support Crowe PR business development process with deck preparation and presentations.
Represent the agency in local business and marketing communities.
Identify target clients for Crowe PR and contact when appropriate.
Track client service hours daily in Harvest.

Job Requirements:

6+ years of marketing agency experience with at least 2 years of experience in a management role.
Upholds Crowe PR's 5 Core Values of: A Culture of Excellence, Authenticity + Transparency, An Entrepreneurial Mindset, Own Your Experience and A Positive, Collaborative Spirit.
Bachelor’s Degree in communications, marketing, or similar field preferred.
Experience in leading CPG and Hospitality client accounts.
Excellent oral and written communication skills and knowledge of AP Style.
Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research.
Displays utmost professionalism internally and externally, with clients, partners, etc.
A positive, analytical, and creative mindset to be used in identifying and approaching challenges, inefficiencies, and ineffective processes with a solution-oriented mindset.
An active listener, someone who reads people and those in a room well and adapts their style and response accordingly.
Ability to effectively manage and prioritize multiple client projects and deadlines across teams.
Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution.
Ability to work in a dynamic environment through flexibility, resilience and a positive outlook.
Leadership characteristics such as open-mindedness to others’ communications style, viewpoints and opinions; empathy and compassion; being direct and giving feedback with respect and integrity.
Experience with Sprout Social, social media platforms and/or other marketing databases and reporting tools.
Video and photo editing experience.
Experience in Adobe Creative Cloud, Canva or other graphic design tools.
Proven track record of managing successful campaigns on social media platforms including Instagram, Facebook, TikTok, Pinterest and LinkedIn.
Strong eye for design; Attention to detail is a must.
Proficient at Microsoft Office Suite.

Benefits

Paid vacation, accrued from first day of employment
Paid annual wellness days
Paid sick days, subject to state worked in
Paid company holidays
Group Health and Dental Insurance plan
401(k) Retirement Plan