Assistant Brand Manager - Pediatric Social Content
Salary undisclosed
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Nourish the world and your career as part of the Nutrition team at Abbott.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, and Glucerna to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio, currently has an opportunity for an Assistant Brand Manager, Pediatric Nutrition Marketing Design
Summary
If you have a passion for social media and unlocking growth for category-leading brands, the role of Assistant Brand Manager, Pediatric Nutrition, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.
Core Responsibilities
At Abbott, you can have a good job that can grow into a great career. We offer:
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $60,000.00 – $120,000.00. In specific locations, the pay range may vary from the range posted.
Nourish the world and your career as part of the Nutrition team at Abbott.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, and Glucerna to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio, currently has an opportunity for an Assistant Brand Manager, Pediatric Nutrition Marketing Design
Summary
If you have a passion for social media and unlocking growth for category-leading brands, the role of Assistant Brand Manager, Pediatric Nutrition, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.
Core Responsibilities
- Develop and implement social content strategies for leading brands
- Planning, launching, and managing social media campaigns, ensuring the brand maintains a consistent online presence.
- Integrate social/content into media planning and IAT operations, providing optimization recommendations
- Optimize social programs through measurement and analysis to support brand objectives, adjusting as needed
- Oversee budget allocation and management
- Develop and adjust messaging and content pillars
- Track and analyze data to develop insights-driven recommendations that improve content performance
- Lead reporting and updates for leadership team
- Develop framework for additional brand expansion
- Recommend and conduct A/B testing with social messaging, imagery, audience groups and social listening tools
- Create and maintain a reporting system to deliver insights on content performance to key stakeholders
- Interface with various teams including marketing, public relations, regulatory, nutrition science, and insights/analytics
- Understand social media targets to effectively engage strategic audiences
- Demonstrate a strong interest in and understanding of social and digital metrics and trends
- Ensure content aligns with the brand's voice and style
- Conducting research on competitors and audience preferences.
- Identifying opportunities to increase brand exposure and engagement
- Collaborating with other teams, such as marketing and sales, to integrate social media efforts into the overall business strategy.
- Identifying and forming partnerships with influencers and other brands to expand reach and credibility
- Bachelor’s degree in marketing, communications, advertising, and related fields
- In-depth knowledge of social media and digital marketing
- Passion for emerging social platforms and digital trends
- Excellent verbal and written communications skills and copywriting experience
- Experience working with agency, insights, and analytics partners
- Knowledge and hands-on experience with both organic and paid social media content on key platforms
- Strong time management, organizational skills and attention to detail
At Abbott, you can have a good job that can grow into a great career. We offer:
- A FAST-PACED WORK ENVIRONMENT where your safety is our priority (Include for Manufacturing roles only)
- TRAINING AND CAREER DEVELOPMENT, with onboarding programs for new employees and tuition assistance
- FINANCIAL SECURITY through competitive compensation, incentives, and retirement plans
- HEALTH CARE AND WELL-BEING PROGRAMS including medical, dental, vision, wellness, and occupational health programs
- PAID TIME OFF
- 401(K) retirement savings with a generous company match
- THE STABILITY OF A COMPANY with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $60,000.00 – $120,000.00. In specific locations, the pay range may vary from the range posted.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Nourish the world and your career as part of the Nutrition team at Abbott.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio, currently has an opportunity for an Assistant Brand Manager, Pediatric Nutrition Marketing Design
Summary
If you have a passion for social media and unlocking growth for category-leading brands, the role of Assistant Brand Manager, Pediatric Nutrition, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.
Core Responsibilities
At Abbott, you can have a good job that can grow into a great career. We offer:
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $60,000.00 – $120,000.00. In specific locations, the pay range may vary from the range posted.
Nourish the world and your career as part of the Nutrition team at Abbott.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio, currently has an opportunity for an Assistant Brand Manager, Pediatric Nutrition Marketing Design
Summary
If you have a passion for social media and unlocking growth for category-leading brands, the role of Assistant Brand Manager, Pediatric Nutrition, is for you. This position is part of the Pediatric Marketing team, focusing on social media and content. You will develop and implement innovative social media strategies, lead content creation and management, and work closely with brand, cross-functional, and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management, you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy, monitor and analyze performance metrics in real-time across multiple channels, and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends, fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team, helping to propose new, innovative approaches that push us to think differently.
Core Responsibilities
- Develop and implement social content strategies for leading brands
- Planning, launching, and managing social media campaigns, ensuring the brand maintains a consistent online presence.
- Integrate social/content into media planning and IAT operations, providing optimization recommendations
- Optimize social programs through measurement and analysis to support brand objectives, adjusting as needed
- Oversee budget allocation and management
- Develop and adjust messaging and content pillars
- Track and analyze data to develop insights-driven recommendations that improve content performance
- Lead reporting and updates for leadership team
- Develop framework for additional brand expansion
- Recommend and conduct A/B testing with social messaging, imagery, audience groups and social listening tools
- Create and maintain a reporting system to deliver insights on content performance to key stakeholders
- Interface with various teams including marketing, public relations, regulatory, nutrition science, and insights/analytics
- Understand social media targets to effectively engage strategic audiences
- Demonstrate a strong interest in and understanding of social and digital metrics and trends
- Ensure content aligns with the brand's voice and style
- Conducting research on competitors and audience preferences.
- Identifying opportunities to increase brand exposure and engagement
- Collaborating with other teams, such as marketing and sales, to integrate social media efforts into the overall business strategy.
- Identifying and forming partnerships with influencers and other brands to expand reach and credibility
- Bachelor’s degree in marketing, communications, advertising, and related fields
- In-depth knowledge of social media and digital marketing
- Passion for emerging social platforms and digital trends
- Excellent verbal and written communications skills and copywriting experience
- Experience working with agency, insights, and analytics partners
- Knowledge and hands-on experience with both organic and paid social media content on key platforms
- Strong time management, organizational skills and attention to detail
At Abbott, you can have a good job that can grow into a great career. We offer:
- A FAST-PACED WORK ENVIRONMENT where your safety is our priority (Include for Manufacturing roles only)
- TRAINING AND CAREER DEVELOPMENT, with onboarding programs for new employees and tuition assistance
- FINANCIAL SECURITY through competitive compensation, incentives, and retirement plans
- HEALTH CARE AND WELL-BEING PROGRAMS including medical, dental, vision, wellness, and occupational health programs
- PAID TIME OFF
- 401(K) retirement savings with a generous company match
- THE STABILITY OF A COMPANY with a record of strong financial performance and history of being actively involved in local communities
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $60,000.00 – $120,000.00. In specific locations, the pay range may vary from the range posted.