Brand Team Lead - Sacramento, CA Market

Part Time, onsite
Gorilla Energy Drink
Sacramento, United States of America

Salary undisclosed

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Compensation: $35/hour | Part-Time (Approximately 29 hours/week)

About The Role

We're looking for a dynamic, results-driven Team Lead to manage our Sacramento market for Gorilla Energy. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Sacramento metropolitan area.

About Gorilla Energy

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Key Responsibilities

Market Strategy Development & Execution

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Sacramento metro area
Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers
Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals
Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville
Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across Sacramento's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in Sacramento's varying climate conditions
Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Sacramento metropolitan market
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to work effectively in Sacramento's seasonal climate (especially during summer heat)

Preferred Experience

Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities
Experience with guerrilla marketing campaigns
Background in fitness, sports, trades, skating culture, outdoor activities, or related industries
Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with Sacramento's unique neighborhoods and demographic distribution
Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Sacramento metro area
Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers
Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals
Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville
Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across Sacramento's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in Sacramento's varying climate conditions
Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Sacramento metropolitan market
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to work effectively in Sacramento's seasonal climate (especially during summer heat)

Preferred Experience

Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities
Experience with guerrilla marketing campaigns
Background in fitness, sports, trades, skating culture, outdoor activities, or related industries
Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with Sacramento's unique neighborhoods and demographic distribution
Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair