Brand Team Lead - Riverside, CA Market

Part Time, onsite
Gorilla Energy Drink
Riverside, United States of America

Salary undisclosed

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Compensation: $35/hour | Part-Time (Approximately 29 hours/week)

About The Role

We're looking for a dynamic, results-driven Team Lead to manage our Riverside market for Gorilla Energy, with a strong emphasis on connecting with the Inland Empire's diverse communities and vibrant skate culture. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout Riverside County and the surrounding areas.

About Gorilla Energy

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.

Key Responsibilities

Market Strategy Development & Execution

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Riverside/Inland Empire area
Lead guerrilla marketing efforts in high-value locations including skate parks, street skating spots, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
Build and maintain relationships with local skaters, skateboarding teams, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
Target key Riverside/Inland Empire areas including Downtown Riverside, University neighborhood, Mission Grove, Corona, Moreno Valley, Redlands, San Bernardino, and Ontario
Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, UC Riverside events, Cal Baptist University, Cal State San Bernardino, Riverside City College, Mt. San Jacinto College, Riverside County Fair & National Date Festival, and local cultural festivals
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across the Inland Empire's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in Riverside's hot climate conditions
Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Riverside/Inland Empire market
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to work effectively in Riverside's hot climate conditions (especially during summer months)

Preferred Experience

Strong connections within the Inland Empire skateboarding community
Existing relationships within local universities and community colleges
Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
Background in skateboarding, skating events, fitness, sports, trades, or related industries
Knowledge of UC Riverside, Cal Baptist, Cal State San Bernardino, and local community college campuses
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with Riverside's unique neighborhoods and Hispanic/Latino communities
Experience with the Inland Empire's event scene including county fairs, cultural festivals, and university events

Create comprehensive market schedules and manage implementation of all marketing initiatives
Develop and execute both short-term and long-term market strategies across the Riverside/Inland Empire area
Lead guerrilla marketing efforts in high-value locations including skate parks, street skating spots, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
Build and maintain relationships with local skaters, skateboarding teams, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
Target key Riverside/Inland Empire areas including Downtown Riverside, University neighborhood, Mission Grove, Corona, Moreno Valley, Redlands, San Bernardino, and Ontario
Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, UC Riverside events, Cal Baptist University, Cal State San Bernardino, Riverside City College, Mt. San Jacinto College, Riverside County Fair & National Date Festival, and local cultural festivals
Educate potential customers about what makes Gorilla Energy different from competitors

Team Management

Source, interview, and onboard Brand Ambassadors (BAs)
Ensure all team members complete required background check
Manage a team of W2 Brand Ambassadors
Train team members on Gorilla Energy product knowledge
Schedule and manage team activities effectively across the Inland Empire's diverse communities

Inventory & Equipment Management

Manage and organize storage unit for product and promotional materials
Monitor and help maintain inventory levels at local storage unit
Coordinate restock of product and promotional items
Maintain equipment in good working order in Riverside's hot climate conditions
Ensure proper storage and handling of all company assets

Reporting & Communication

Maintain detailed documentation of all market activities
Create and maintain an active schedule of events
Create comprehensive recaps after events
Report on market performance and provide strategic recommendations
Communicate effectively with company leadership and your BA team

Qualifications

2+ years of experience in marketing, event management, or team leadership
Strong understanding of the Riverside/Inland Empire market
Excellent networking and relationship-building skills
Proven ability to develop and execute marketing strategies
Experience managing teams in a fast-paced environment
Valid driver's license with clean driving record
Knowledge of energy drink market and consumer trends
Ability to work effectively in Riverside's hot climate conditions (especially during summer months)

Preferred Experience

Strong connections within the Inland Empire skateboarding community
Existing relationships within local universities and community colleges
Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
Background in skateboarding, skating events, fitness, sports, trades, or related industries
Knowledge of UC Riverside, Cal Baptist, Cal State San Bernardino, and local community college campuses
Event planning and coordination experience
Beverage or CPG marketing experience
Familiarity with Riverside's unique neighborhoods and Hispanic/Latino communities
Experience with the Inland Empire's event scene including county fairs, cultural festivals, and university events