Digital Marketing Manager

Dedicated to providing advanced solutions for patients with renal conditions. Their mission is to transform the landscape of kidney care through innovative, patient-centric approaches. As they continue to grow, they are looking for a talented Digital Marketing Manager to help them reach a wider audience and make a real difference in people's lives.

Position Overview:

They are seeking a creative and data-driven Digital Marketing Manager to join their team. This role is perfect for someone passionate about digital marketing who thrives in a fast-paced environment and is ready to take ownership of our digital strategy. As a key member of our marketing team, you will play a vital role in driving brand awareness, lead generation, and customer engagement through various digital channels.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to drive brand awareness, patient engagement, and growth.
• Manage and optimize digital advertising campaigns across platforms, including Google Ads, social media, and display networks.
• Oversee content creation, including website, blog, email marketing, and social media to ensure alignment with brand voice and marketing goals.
• Conduct market research and competitive analysis to identify trends, insights, and opportunities for growth.
• Monitor, analyze, and report on the performance of digital marketing campaigns, using data to optimize strategies and achieve KPIs.
• Collaborate with internal teams and external agencies to design, develop, and implement SEO and SEM strategies.
• Manage and maintain the company website, ensuring content is updated, optimized, and user-friendly.
• Stay up-to-date with industry trends, tools, and best practices to ensure Innovative Renal Care is always ahead of the curve.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in digital marketing,
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, SEO/SEM, social media, and email marketing.
• Proven experience in developing and managing successful digital marketing campaigns.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Creative mindset with strong written and verbal communication skills.
• Self-starter with the ability to work independently in a remote environment.
• Strong project management skills with the ability to manage multiple projects simultaneously.