Senior Marketing Specialist

Title: Senior Marketing Specialist

Duration: 6 Months

100% remote

Work Scope:

• The individual will monitor and measure the results of marketing activities to advance Client's mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various internal clients and will lead through influence without direct reporting relationships.
• Manages complex and cross-functional martech projects through the entire project life cycle, from project concept through launch, to achieve objectives, and measure results. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
• Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.
• Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees.
• Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

Skills and experience:

• Develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns. Set pre-campaign analytics objectives and develops audiences and targeting. Design and coordinate multi-channel, multi-touch campaigns and maintain the marketing calendar.
• Hands-on experience setting up and configuring reporting systems (Adobe, Siteimprove, etc.) is required.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience.
• Business acumen, including proven expertise in creating marketing strategies based on business objectives in either in internal or external agency partner model. Experience includes work with a major brand.
• Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
• Must require experience working with target audiences, market research, and competitive landscape evaluation.
• Experience with marketing automation is key. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels.
• Has a positive influence on others.
• Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Education:

• A bachelor's degree in a related field, which may include business, marketing, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master's degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required.

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