Lead - Key Account Marketing
Salary undisclosed
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As the Key Account Marketing Lead for On in North America, you will be responsible for leading our marketing efforts with key retail partners in the general sporting goods channel including our largest retail partner globally. You will develop a unique go to market strategy for each individual retailer focusing on bespoke campaigns, product launches, online engagement and community events. You will be part of a team that delivers dynamic consumer engagement opportunities and drives conversion in world-class retail experiences both in-store and online. You will partner closely with internal teams including campaigns, creative content, digital, and sales to translate global initiatives into regionally relevant, account specific tactics.
Your mission
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
As the Key Account Marketing Lead for On in North America, you will be responsible for leading our marketing efforts with key retail partners in the general sporting goods channel including our largest retail partner globally. You will develop a unique go to market strategy for each individual retailer focusing on bespoke campaigns, product launches, online engagement and community events. You will be part of a team that delivers dynamic consumer engagement opportunities and drives conversion in world-class retail experiences both in-store and online. You will partner closely with internal teams including campaigns, creative content, digital, and sales to translate global initiatives into regionally relevant, account specific tactics.
Your mission
- Initiate and lead an integrated go to market strategy for key retail partners that includes product launches, brand build campaigns, evergreen efforts, a robust digital marketing strategy and engaging community events
- Develop and oversee day to day marketing activations for several key accounts
- Actively participate in cross-functional key account strategic planning discussions
- Leverage sales and marketing data to produce reports analyzing the success and learnings of campaigns
- Ensure the brand story is told in a consistent and engaging way across all retail touchpoints both digital and in-store
- Coordinate with trade marketing and visual merchandising teams to ensure consistency of in-store product presentation
- Manage large and complex marketing budgets across multiple accounts
- Bachelor’s degree in business, marketing or related field, or equivalent experience preferred but not required to be considered
- Minimum 3 years’ experience in retail brand, brand marketing or comparable fields preferred
- Confident knowledge of the large retailer wholesale environment, both digital and brick and mortar
- Strong share-out skills to communicate your vision, successes, and challenges to key stakeholders
- Strong people skills, diplomacy and collaborative spirit
- Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
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