Marketing and Events Coordinator

Manage and be responsible for all event marketing initiatives for the 4AIR brand to increase awareness and generate new customer leads at local, national, and international events. This position will manage all aspects to support the team’s attendance and company’s presence at events from local golf tournaments to international tradeshows.

Location:

Cleveland, OH (Hybrid)

Essential Functions

• Adhere to the company’s fundamental principles.
• Managing everything necessary to support the company’s presence at events each year, from local golf tournaments to international tradeshows and brand partnered events, including designing the company’s presence at a given event, sponsorships, giveaways, booth design, event collateral, team support, registrations, forms, etc.
• Providing recommendations on new events to attend.
• Assisting in resource allocation between various events.
• Working with the shipping department and team to plan and organize where company collateral and materials will be sent to support various events.
• Managing an event calendar and all required registrations, forms, deadlines, strategies for more than 40 events per year.
• Planning new webinars and events that the company will host to entertain new or existing customers.
• Review and recommend of sponsorship packages, speaking opportunities or attendance for various potential events.
• Working with in-organization design team on graphics, event ideas and press announcements around events,
• Working with external vendors for booth design and product giveaways and other design support as needed.
• Development of event supporting collateral and giveaways, social media promotion, and partner or press announcements.
• Responsible to effective management of all company sponsored customer events, including development of, and adherence to approved budgets as well as identifying new events and maintaining the event calendar.
• Responsibilities for timely and relevant follow up communication, with a variety of audiences, including existing program managers and event partners.
• May be responsible for social media, including working with personnel and agencies to draft content for Instagram and LinkedIn, approving posts and monitoring the accounts for engagement opportunities.
• Managing graphic design requests either through in-organization personnel or vendors, including the identification of third-party vendors to use.
• Responsible for staying on top of emerging trends and regulation around environmental marketing to ensure all event and marketing communications are compliant.
• Other responsibilities as may be necessary.
  
  

Key Skills And Competencies

• Thorough understanding of what makes a company’s presence at an event successful, ability to manage an event production and be available around the event for as needed support.
• Interpersonal skills necessary to establish and maintain effective working relationships with management, employees, other departments, and vendors
• Ability to accept feedback and work collaboratively as part of a team while still advocating a clear creative vision.
• Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency.
• Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help look at things differently
• Ability to prioritize and complete multiple projects simultaneously, and work in a small team semi-remote environment.
  
  

Functional Skills

• Highly proficient presentation skills necessary to effectively communicate, update, persuade, and/or facilitate discussions with all levels of management and vendors/partners
• Superior verbal and written communication skills, preferably with design skills to develop or directly assist graphic design partners
• Computer skills necessary to learn and/or operate word processing, spreadsheet, database, email, and web-based applications
  
  

Minimum Qualifications

• 2-5 plus years experience in marketing, advertising, communications media with previous multi-medium strategy development and execution experience
• Project management experience
• Bachelor's degree in business/marketing or related work experience
  
  

Additional Desired Qualifications

• Master's in business, marketing, communications or related fields
• Previous experience servicing high-profile customers for luxury goods or previous experience in communicating sustainability initiatives
• Working knowledge of business aircraft industry, products, and services
• Working knowledge of sustainability industry, including carbon offsets, sustainable fuels, and new technology
• Previous experience managing public relations, media and external communications
• Membership in professional marketing or management associations.
• Working knowledge of rules and guidelines around environmental marketing
• Has obtained a pilot’s license