Marketing Insights Analyst

Job Posting: Insights Analyst, Marketing Research

Pay $65 an hour

Location: Hybrid/Remote - NJ/NYC area within commutable distance to Parsippany HQ

Job Description: We are seeking an Insights Analyst to join our dynamic Marketing Insights Team. This role supports the execution of market research initiatives that drive brand, product, advertising, marketing, and customer program strategy for our growing commercial business.

Key Responsibilities:

• Market Research Execution:
• Deliver end-to-end research, from requirements gathering to study launch and results delivery.
• Collaborate with senior insights resources and outside vendors to conduct relevant market research projects.
• Program questionnaires and conduct analysis within Qualtrics.
• Conduct and analyze qualitative focus groups and interviews as needed.
• Present research findings to business owners and senior management, providing insights on our business.
• Support Commercial Focused Areas:
• Address research needs for products, programs, services, and events aimed at contractors, architects, specifiers, building envelope consultants, property managers, and distributors.
• Partner with the channel marketing team, marketing services, and legal to launch surveys to our customer database.
• Support user experience testing and research.
• Collaborate with the Insights Team to bring projects to completion.

Level-Based Competencies:

• Communication:
• Excellent communicator (both written and verbal).
• Strong interpersonal skills to effectively communicate and coordinate plans with other departments and major customers.
• Performance and Business Acumen:
• Aligning performance with success.
• Strong business acumen.
• Strong work ethic and time management skills.
• Financial acumen (entry-level).
• Teamwork and Conflict Management:
• Building partnerships.
• Managing conflict.
• Demonstrated ability to be a great team member and leader, working well in a team environment with all levels of the organization.
• Technical Knowledge/Skills:
• Advanced experience with Excel and Google Suite.
• Intermediate experience with Qualtrics or other online survey tools.
• Intermediate experience in marketing and conducting analysis to share actionable insights.
• General Knowledge/Skills:
• Demonstrated project management skills and ability to manage a large workload.
• Ability to manage multiple projects simultaneously.
• Logical and methodical approach to problem-solving.
• Self-starter with a willingness to do what it takes to meet deadlines and achieve results.
• Optimistic and positive attitude with proven ability to handle challenges and overcome obstacles.
• Intellectually curious with an analytical mindset.
• Experience or technical knowledge of the AEC industry (preferred).

Education/Experience:

• Bachelor’s Degree mandatory; preferred degrees in Marketing, General Management, Psychology, Finance, Accounting, Economics, Architecture/Engineering, or Sustainability.
• Certifications through N/ng, Burke, or other institutions/organizations considered in lieu of a degree with appropriate experience.
• 3-5 years of experience in marketing research or marketing insights.